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Episode Summary

I got to know Yodaly through my work as a mentor at F10's Fintech Accelerator where she won the Demo Day's Audience Award in Zurich with her start-up Eco2Wallet. In our episode together we tackle some pretty tough questions, such as: Is Sustainable Capitalism, a complete oxymoron, possible? How can Gamification help change people's purchasing behaviour? Why are overlaps between disciplines crucial to move towards a Sustainable future? Yodaly shares her perspective on these topics and guides me as well as all viewers and listeners of this episodes through some very engaging visualising experiments.

What we talk about

• Eco2Wallet's Gamification Approach to promote more sustainable purchases and educating people
• Finding your own Sweet Spot as a (female) leader
• Strategies to influence People's Behaviour in a planet-positive way
• Yodaly explaining her concept of Sustainable Capitalism
• The importance of cross-collaboration and partnerships

About Yodaly Sierra-Rubio

Yodaly Sierra-Rubio is the founder of a Green Fintech start-up called eco2wallet that provides a sustainable VISA debit card planting trees for each purchase. Eco2wallet is mentored by Rise Barclays, won both the Mastercard world expo award in Dubai as well as the SIEMENS high impact startup award in Lisbon.

Yodaly is a lecturer for energy finance at the University of London and a big advocate for sustainable capitalism, carbon tokenization and tree hugging. This episode is brought to you on International Women’s Day, which is why Yodaly and I spoke a lot about the role of female leaders. But we also discussed the importance of cross-collaboration, her plans with Eco2Wallet and what she believes will help shift people’s behavior in the face of Climate Change. Originally from Colombia, she is currently building up Eco2Wallet with her team aka "fantastic five of female fintech".

Resources mentioned

• Eco2Wallet's Website
• Eco2Wallet on Instagram

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Episode Summary

Best-Selling Author, Speaker and Entrepreneur Seth Godin shares his thoughts on the different perception of Climate Change from 16 years ago, when his 1st blog post about the topic appeared, and today. He talks about the importance of individuals taking action and the facts needed to understand the Climate Emergency. His latest project with The Carbon Almanac serves as a knowledge base with its thousands of data points, articles and charts explaining carbon's impact on everything around us. We also talk about the business opportunity to invite problem-solving in the face of the Climate Crisis and the drivers behind change for real impact.

What we talk about

• System problems requiring system solutions
• Putting planet Earth is a smart business move
• Putting a fair price on fuel
• Individual and Collective Action for our Climate Emergency
• How to join the Carbon Almanac Movement

About Seth Godin

Seth Godin published over 20 bestselling books on Marketing, Business, Leadership, and on how ideas spread. His work was translated into 40 languages. He pioneered ethical online direct marketing long before it became a $30 bn a year industry and is a the top of several Marketing Hall of Fame. Seth is also the founder of Akimbo, an independent B Corp and home of the altMBA program. He appeared at least 5 times on TED Talks as a speaker and publishes a daily blog. Seth initiated the Carbon Almanac Network, which is behind the fact-based book about Climate Change, The Carbon Almanac (published by Penguin, ISBN: 9780241594827)

Resources mentioned

• The Carbon Almanac Book
• The Carbon Almanac Network
• Free to Download: The Kids Version of the Carbon Almanac
• Free to Download: Educator's Guide
• Free to Download: Photobook
• Seth's Blog
• About Akimbo (B Corp)
• About the altMBA program
• A list of Seth Godin's Books, Videos, Speeches

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Episode Summary

Nicholas Ball, CEO and Co-Founder at Xfuels, invited me to his demonstration plant on Mallorca, Spain where he gave me a tour and we live recorded this episode. Hence, please apologise the machinery noises in the background and slightly reduced sound quality. Xfuel produces sustainable and net-zero road, marine and aviation drop-in fuels with the mission to decarbonise the transport sector at scale. The Mallorca-based company converts waste biomass in a sustainable and cost-effective way into clean low-carbon advanced fuels.

Nicholas walks me through the difference between Xfuel's products and currently used fuels in the transportation sector. We discuss hurdles to create an impact at scale and what it means to grow a company in Greentech with an international team.

What we talk about

• what distinguishes Xfuel's products from 1st generation biofuels and its readiness to create a positive impact already today
• Xfuel's most important KPI around greenhouse gas savings and their mission tied to it
• attracting talent to work for Xfuel out of Mallorca, Spain and growing a business after having successfully closed the 1st funding round with prestigious VCs

About Nicholas Ball, Ph.D.

Nicholas was born on Mallorca to a German father and American mother and spent most of his time living in London before returning to the beautiful Balearic Island he today calls home again. He is an engineer, researcher, consultant and entrepreneur with over 12 years of experience in startups, renewables, consultancy as well as managing and growing businesses. He also holds a Ph.D. and Masters of Engineering from Imperial College London.


Connect with Xfuel

• Website: xfuel.com/
• LinkedIn: linkedin.com/company/xfuelhq/

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