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Episode Summary

I got to know Yodaly through my work as a mentor at F10's Fintech Accelerator where she won the Demo Day's Audience Award in Zurich with her start-up Eco2Wallet. In our episode together we tackle some pretty tough questions, such as: Is Sustainable Capitalism, a complete oxymoron, possible? How can Gamification help change people's purchasing behaviour? Why are overlaps between disciplines crucial to move towards a Sustainable future? Yodaly shares her perspective on these topics and guides me as well as all viewers and listeners of this episodes through some very engaging visualising experiments.

What we talk about

• Eco2Wallet's Gamification Approach to promote more sustainable purchases and educating people
• Finding your own Sweet Spot as a (female) leader
• Strategies to influence People's Behaviour in a planet-positive way
• Yodaly explaining her concept of Sustainable Capitalism
• The importance of cross-collaboration and partnerships

About Yodaly Sierra-Rubio

Yodaly Sierra-Rubio is the founder of a Green Fintech start-up called eco2wallet that provides a sustainable VISA debit card planting trees for each purchase. Eco2wallet is mentored by Rise Barclays, won both the Mastercard world expo award in Dubai as well as the SIEMENS high impact startup award in Lisbon.

Yodaly is a lecturer for energy finance at the University of London and a big advocate for sustainable capitalism, carbon tokenization and tree hugging. This episode is brought to you on International Women’s Day, which is why Yodaly and I spoke a lot about the role of female leaders. But we also discussed the importance of cross-collaboration, her plans with Eco2Wallet and what she believes will help shift people’s behavior in the face of Climate Change. Originally from Colombia, she is currently building up Eco2Wallet with her team aka "fantastic five of female fintech".

Resources mentioned

• Eco2Wallet's Website
• Eco2Wallet on Instagram

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Episode Summary

Best-Selling Author, Speaker and Entrepreneur Seth Godin shares his thoughts on the different perception of Climate Change from 16 years ago, when his 1st blog post about the topic appeared, and today. He talks about the importance of individuals taking action and the facts needed to understand the Climate Emergency. His latest project with The Carbon Almanac serves as a knowledge base with its thousands of data points, articles and charts explaining carbon's impact on everything around us. We also talk about the business opportunity to invite problem-solving in the face of the Climate Crisis and the drivers behind change for real impact.

What we talk about

• System problems requiring system solutions
• Putting planet Earth is a smart business move
• Putting a fair price on fuel
• Individual and Collective Action for our Climate Emergency
• How to join the Carbon Almanac Movement

About Seth Godin

Seth Godin published over 20 bestselling books on Marketing, Business, Leadership, and on how ideas spread. His work was translated into 40 languages. He pioneered ethical online direct marketing long before it became a $30 bn a year industry and is a the top of several Marketing Hall of Fame. Seth is also the founder of Akimbo, an independent B Corp and home of the altMBA program. He appeared at least 5 times on TED Talks as a speaker and publishes a daily blog. Seth initiated the Carbon Almanac Network, which is behind the fact-based book about Climate Change, The Carbon Almanac (published by Penguin, ISBN: 9780241594827)

Resources mentioned

• The Carbon Almanac Book
• The Carbon Almanac Network
• Free to Download: The Kids Version of the Carbon Almanac
• Free to Download: Educator's Guide
• Free to Download: Photobook
• Seth's Blog
• About Akimbo (B Corp)
• About the altMBA program
• A list of Seth Godin's Books, Videos, Speeches

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Episode Summary

Nicholas Ball, CEO and Co-Founder at Xfuels, invited me to his demonstration plant on Mallorca, Spain where he gave me a tour and we live recorded this episode. Hence, please apologise the machinery noises in the background and slightly reduced sound quality. Xfuel produces sustainable and net-zero road, marine and aviation drop-in fuels with the mission to decarbonise the transport sector at scale. The Mallorca-based company converts waste biomass in a sustainable and cost-effective way into clean low-carbon advanced fuels.

Nicholas walks me through the difference between Xfuel's products and currently used fuels in the transportation sector. We discuss hurdles to create an impact at scale and what it means to grow a company in Greentech with an international team.

What we talk about

• what distinguishes Xfuel's products from 1st generation biofuels and its readiness to create a positive impact already today
• Xfuel's most important KPI around greenhouse gas savings and their mission tied to it
• attracting talent to work for Xfuel out of Mallorca, Spain and growing a business after having successfully closed the 1st funding round with prestigious VCs

About Nicholas Ball, Ph.D.

Nicholas was born on Mallorca to a German father and American mother and spent most of his time living in London before returning to the beautiful Balearic Island he today calls home again. He is an engineer, researcher, consultant and entrepreneur with over 12 years of experience in startups, renewables, consultancy as well as managing and growing businesses. He also holds a Ph.D. and Masters of Engineering from Imperial College London.


Connect with Xfuel

• Website: xfuel.com/
• LinkedIn: linkedin.com/company/xfuelhq/

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Episode Summary

Florian Sorg (Co-CEO), Alex Vavourakis (Head of Marketing + Digital) and their team at NEWM are building the fair music streaming marketplace for artists and fans.

NEWM is an all-in-one ecosystem to fill every gap in the current music space and consists of a growing community of artists, fans and collectors. Through music co-ownership NEWM offers musicians an easy access to the WEB 3 space and allows them to own fractionalized music rights via NFTs and FTs, distribute music, trade music rights, royalty collection & distribution, stream music, and have power in community governance.

What we talk about

• what sets NEWM apart and why the team is passionate about music
• how NEWM ensures sustainable and ethical ways of working
• why fostering trust in Web 3 is crucial to successfully grow a community and how NEWM builds relationships with its stakeholders

About the guests

Florian Sorg
Co-CEO at NEWM

Former founder, accountant and venture capitalist with more than 15 years of professional experience in growing and leading teams. His journey started when he founded his coaching company for SME Middle Management while in university. After a successful exit, he moved on and wanted to learn more about all business-related matters. This brought him to a large accounting firm where he participated in the audit of annual and consolidated financial statements according to HGB (GCC) and IFRS and in the audit of group reporting packages in accordance with IFRS and US-GAAP. With this experience and his drive and curiosity for innovation he moved on to be a part of the venture capital world where he was in charge of the software and deep-tech investments of a Swiss single LP venture fund due to his technology background (Studies in Microsystem technology). After a couple of years, he wanted to gain more operational experience and decided to help a startup as CFO/COO to successfully pivot during the last two years of the pandemic.


Alex Vavourakis
Head of Marketing and Digital at NEWM

Alex has nearly 15 years of experience in Marketing, Digital Marketing & creating campaign strategies for multiple startups. He has a proven track record of building communities from the ground up over different channels with a high interaction rate. As a DJ , art lover and former event manager, he has an international network and understands the needs of artists and consumers alike. Additionally, he has great leadership skills and pushes his team members to always strive for excellence, which is directly reflected in the team's work output.

Connect with NEWM

• Website: newm.io
• Magazine: newm.io/magazine
• Twitter: twitter.com/projectNEWM
• Official Telegram Group: t.me/NEWMofficial
• Discord Channel: discord.gg/z4sYqxqgvQ
• LinkedIn:

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Episode Summary

Dr. Pamela Ravasio is an advisor to executive management & board of directors, a keynote speaker, author, independent non-executive director, and a board member of INSEAD’s International Directors Network.

In this 12th episode of the Naturally Innovative Podcast I talk to Pamela about the opportunities and barriers for transforming businesses as a force for good. Needless to say that her extensive experience working with a company's C-Suite in helping them develop and implement sustainability programmes made for an extremely engaging conversation about what a transition towards better, future-fit business models might look like.

What we talk about

• how Pamela's career started and what led her to where she is today
• how she defines responsible leadership and what accountability really means
• possible visions and obstacles to re-invent business models and challenge existing concepts around economic growth and our current understanding of 'success'
• how to help executive managers navigate complexity looking at the example of supply chains
• the problems of Natural Capital and other ways to 'value' for businesses

About Dr. Pamela Ravasio

Dr. Pamela Ravasio is one of the global outdoor industry's leading voices, thinkers and - as founder and managing director of Shirahime Advisory - implementers of sustainability programmes, and expert sparring partner for senior leaders and boards of directors of medium to large sized companies in the luxury goods consumer sector.

Pamela is a practising INED, holds a certificate in Corporate Governance from INSEAD, as well as a PhD and MSc in Computer Science from the Swiss Federal Institute of Technology (ETH).

She is a Swiss-Italian dual citizen, speaks 6 languages and feels most at home when travelling the world with a backpack or when in the Alps.

Resources mentioned

• Use and Abuse of the ,Natural Capital' Concept

Connect with Dr. Pamela Ravasio

• Website and Blog Posts on Shirahime.ch
• LinkedIn Account of Dr. Pamela Ravasio

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Episode Summary

This episode with Marc Buckley is full of wisdom and great examples of why and how we can change and create futures that work for everyone. Marc draws from his extensive experience as an international speaker, author, tutor, business mentor, climate activist, and SDG expert, and UN advisor to explain what we can do as individuals (or "crew members of spaceship earth"), as a society, and as entrepreneurs to create the transformation needed and what we can learn from the natural innovation of symbiosis to create healthier, more sustainable lifestyles within planetary boundaries.

What we talk about

• Marc shares with me what his work involves and how he had to unlearn old economic models and pave the way for new ecological economic ways of doing business
• We speak about the often dystopian future scenarios and the importance of creating visions of a more desirable next chapter for humanity and the needed transformation to get there
• Marc highlights the correlation between climate change and food reform and the potential of new technologies

About Marc Buckley

Marc has been involved in Climate Activism for a long time and would love to show you how to run faster than climate change by being an impactful and exponential human being. One of the first to be trained by Al Gore as a Climate Speaker he has made getting through the Climate Crisis towards Resilient Desirable Futures his life's work.

He is an Advocate for the SDG’s, UN Advisor and Resilient Futurist, Social Innovation, Climate Change, Agriculture, Food, and Beverage Expert Network member of the World Economic Forum, Global Food Reformist, and Sustainable Futurist.

His aim is to reform the agriculture, food and beverage industry with impactful projects and moonshot companies. As a Social Serial Entrepreneur, he has been involved in many companies as well as several international family businesses.

Resources mentioned

• The Global Impact of Social Innovation: Disrupting Old Models and Patterns (Book)
• Menu B – Planet- Saving Food Solutions
• Inside Ideas Podcast with Marc Buckley (Audio)
• Inside Ideas Podcast with Marc Buckley (Youtube)

Connect with Marc Buckley

• Website
• Linktr.ee (full of interesting resources!)
• LinkedIn
• Instagram
• Twitter

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Episode Summary

Sven Erni is a well-traveled innovator with strong ties to the design & building industry. In 2019 he co-founded, together with Jeffrey Ibanez, the company called Impact Acoustic. They turn single-used materials into high-quality finished products for acoustic comfort in hotels, office spaces, restaurants, and other infrastructures all over the world.

As self-proclaimed 'innovation rebels' in this war against single-use plastic, Impact acoustic is driven by addressing today´s environmental and social challenges through their functional yet beautiful products.

What we talk about

• how Impact Acoustic sources and recycles the plastic bottles for their products and works towards eventually making its own business obsolete,
• actions and leaders needed to create lasting change in banning single-use plastic,
• using 'permanent beta' as a mindset to stay innovative as a fast-growing company,
• collaborations with local researchers and people in production sites such as the Philippines.

About Sven Erni

As a graduate of the École Hôtelière de Lausanne in hospitality management, Sven understands how to create a special customer experience. He understands the importance of how to leverage designers’ ideas while meeting project budgets and day-to-day operational usability of products.

Resources mentioned

• Youtube Video by Impact Acoustic: #wemakeanimpact | End Global Plastic Pollution | Why we stop supplying Coca-Cola, Nestlé and co.
• The Good Plastic Company, The Netherlands
• Parley
• Switzerland's CO2 Act

Connect with Impact Acoustic

• Website of Impact Acoustic
• LinkedIn Account of Impact Acoustic

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Episode Summary

Philip-Michael Weiner co-founded recapture carbon in 2017 together with Trey Pringle. They are convinced that climate change is not a scientific problem but rather a systems problem caused by behaviour. Therefore, they combine multiple solutions and act as a project developer pursuing the first-ever systems-designed approach to Carbon Removal. In this episode, we discuss barriers to technological solutions, what is necessary to remove 100 billion tons of CO₂ from the atmosphere by mid-century to avoid the worst effects of global warming and the crucial role of design.

What we talk about

• how carbon can be removed from the atmosphere while earning a positive return,
• what risks big companies face if they don't have a strategy for technological removal as part of their financial framework,
• scenarios for large emitters' 'race to zero',
• the role of a designerly way of "thinking in systems" to accelerate change and positively influence people's behaviour.

About Philip-Michael Weiner

Philip-Michael is a full-stack designer, award-winning company builder, and creative director who has spent the last decade creating some of the most impactful products in the food, technology, and consumer industry.

He has worked with companies of all sizes worldwide, including brands like Carbon War Room, Rocky Mountain Institute, Rockefeller Foundation, Virgin Unite, and Richard Branson's personal projects as well as collaborating with disruptive startups in Silicon Valley.

Philip-Michael is driven by taking a systems approach to growing companies' impact through behavior change and meaningful, enduring design.

His products have been showcased at the Museum of Design in Barcelona and in books such as 99 Designs for Life.

In 2017 he co-founded recapture carbon, a company addressing large carbon-emitting organizations to remove carbon from the atmosphere while earning a positive return.

Resources mentioned

• recapture's Net Zero Series
• recapture's Report about Fortune 500 GHG Emissions for FY2019
• Verra Carbon Registry
• Panel Discussion on Youtube moderated by Mike Teague at ONEOK
• Mission Zero
• Climeworks
• 100% Human at Work Project

Connect with recapture carbon

• Website of recapture carbon

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