In this episode, we explore 5 Ways to Make the Media Work for You with media coach and registered dietitian Bonnie Taub-Dix. Whether you're just starting out or looking to expand your media presence, learn actionable strategies to grow your practice, attract clients, and boost your professional credibility.

In this episode, you will learn:

• How media appearances help build trust and credibility in your field
• Ways to reach a wider audience through various media platforms
• How to counter misinformation with accurate, science-based advice
• Strategies to turn media visibility into profitable brand partnerships
• Tips to build confidence and master your media appearances

As part of our Content Cure for this episode, Bonnie is offering several resources including a Confidence Boosting Checklist to help you get started with media work. Sign up for her newsletter BTD Media Makers to receive your free copy. You can download all her resources here.

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In this episode, I sit down with Lesli Bitel, a Registered Dietitian and Practice Growth Strategist, to explore how you can infuse the human element into every stage of your practice growth. We discuss why clients today crave genuine connection and how bringing more of yourself into your business can accelerate growth while avoiding burnout.

In this episode, you will learn about:

• The importance of human connection in building trust and client loyalty
• Lesli's Six-Figure Business Building Blocks for Sustainable Practice Growth
• Practical tips for incorporating personal touches into your audience list-building
• How to humanize your marketing efforts with storytelling and video
• Strategies for balancing automation with the human touch to avoid burnout

As part of our Content Cure for this episode, Lesli has generously provided a downloadable guide titled Six-Figure Business Building Blocks, which you can access here.

This episode is packed with actionable tips on how to create a thriving practice while staying true to yourself and your clients.

Get ready to bring more of YOU into your practice!

If you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!

Connect with me on Instagram and LinkedIn.

Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.

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In this episode, we explore the world of GLP-1 medications for weight management with Dr. Su-Nui Escobar, a Doctor of Clinical Nutrition and Registered Dietitian. Discover the history, function, and significant impact of GLP-1 medications like semaglutide, Ozempic, and Wegovy on weight management and diabetes care. Dr. Escobar shares her wealth of knowledge and practical insights on how these medications can be effectively integrated into the nutrition care process to support patients in achieving their weight loss and health goals.

In this episode, you will learn about:

• The background and history of GLP-1 medications for weight management and diabetes care
• How these medications function in the body and their effects on hunger, appetite, and insulin sensitivity
• The benefits and potential side effects of using GLP-1 medications
• Practical strategies for dietitians to support patients on these medications
• Opportunities for nutrition professionals to expand their practice and make a significant impact in the field

As part of our Content Cure for this episode, Su-Nui has generously provided a guide titled "The Dietitian's Guide for Weight Loss and Semaglutide," which you can download here.

Whether you are already familiar with GLP-1 medications or this is a new topic for you, this episode is packed with valuable insights and actionable advice.

Get ready to take your nutrition practice to the next level!

If you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!

Connect with me on Instagram and LinkedIn.

Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.

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We are at a pivotal moment where AI and content generation are evolving rapidly. Almost everyone can now create content quickly and efficiently, leading to a highly competitive environment.

The question then becomes, how do you differentiate yourself in this crowded space?

The answer lies in understanding a fundamental truth: AI, despite its many capabilities, cannot replicate human emotions. It cannot offer the warmth, empathy, and personal touch that come naturally to us. People crave these human elements, especially in fields like nutrition and healthcare, where personal connection and trust are paramount.

So, how can you elicit emotions, show genuine care, and be empathetic in your content? How can you create experiences that resonate deeply with your ideal customers and set you apart in this sea of content creators?

In this episode, I’ll share 10 practical ways you can transform your content into engaging experiences. These strategies are designed to help you connect with your audience on a deeper level, drive practice growth, and ultimately create a loyal community around your brand. Whether you’re conducting live cooking demos, hosting virtual workshops, or simply leaving personalized voice notes, these methods will help you deliver content that is not only informative but also emotionally resonant.

Your Content Cure for This Week

Your Content Cure this week contains two ebooks: 10 Ways to Create Experiences Over Content and Your Guide to Virtual Cooking Demos.

>> DOWNLOAD YOUR RESOURCES HERE<<

If you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!

Connect with me on Instagram and LinkedIn.

Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.

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Join me as I share insights from Today’s Dietitian Symposium in Salt Lake City where I learned valuable lessons about client urgency and how it can accelerate your sales funnel. Discover how presenting your core offer to ideal clients with urgent needs can transform your practice.

Key Points:

• Client Urgency: Clients with severe, immediate health issues are more likely to seek and commit to professional guidance quickly.
• Psychological Factors: Fear, anxiety, pain, desire for quick results, and perceived risk drive urgent clients to act swiftly.
• Impact on Sales Funnel: Targeting urgent clients shortens the sales cycle, increases conversion rates, enhances client engagement, and improves retention.
• Identifying Niches: Focus on specific urgent needs (e.g., IBD, pre-diabetes, post-surgery recovery) rather than broad niches.
• Fast-Response System: Implement systems like dedicated contact channels, automated responses, and priority scheduling to cater to urgent clients.
• Referring Doctors: Establish strong referral relationships with physicians to tap into a steady stream of pre-screened urgent clients.

Download your Content Cure for this week HERE.

If you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!

Connect with me on Instagram and LinkedIn.

Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

In this episode, I have the pleasure of hosting Stacey Dunn-Emke, MS, RDN, and founder of Nutrition Jobs and Dietitian Salaries. With over 30 years of experience as a dietitian, Stacey has become an expert in leveraging LinkedIn for professional growth. She shares her insights on optimizing your LinkedIn profile, engaging with your audience, and driving practice growth.

Stacey Dunn-Emke has had a remarkable career spanning over three decades in various roles including clinical, outpatient, inpatient, research, and writing. About 20 years ago, she founded Nutrition Jobs, a job board and career platform tailored for dietitians and those aspiring to enter the field. She recently launched Dietitian Salaries, a resource dedicated to providing dietitians with salary insights and career advice. Stacey’s passion lies in helping other dietitians thrive, and she has become a pivotal figure in the nutrition community.

Complete show notes can be found on our website here.

Key Takeaways:

• Optimize Your Profile: A well-optimized LinkedIn profile can significantly improve your visibility and credibility.
• Engage Consistently: Regular engagement through posts, live events, and newsletters helps build a strong online presence.
• Leverage LinkedIn’s Features: Utilize LinkedIn’s tools like polls, newsletters, and recommendations to enhance your practice’s growth.
• Network Strategically: Build connections with potential clients, collaborators, and industry professionals to expand your reach.

Your Content Cure for This Week

Your Content Cure this week is a Guide to Building a LinkedIn Page - an ebook providing you with a step-by-step checklist for getting it done.

>> DOWNLOAD YOUR RESOURCES HERE<<

See you next week!

If you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!

Connect with me on Instagram and LinkedIn.

Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Today’s recording is from a live coaching call where I spoke with a special guest and marketing expert, Stephanie Hofhenke of String Marketing, about crafting and implementing your clients’ journey through your funnel.

The client journey is a crucial aspect of any successful nutrition practice. It consists of three main phases: Attract, Serve, and Retain. By optimizing each stage, you can build stronger relationships with your clients, leading to sustained growth and success.

The visuals we refer to are available on the podcast tab of our website and in the resource offered in your Content Cure this week. You can also view the entire recording in our private Facebook group, Scale Your Nutrition Practice.

You'll find value in today's episode where we talk about the different phases of your funnel and all the content and technology to consider to make it run efficiently.

Enjoy!

Your Content Cure for This Week

Your Content Cure this week is the Tech Toolkit for Nutrition Professionals - an ebook loaded with strategic insights, practical suggestions, and case studies. No matter what stage your practice is in, you’ll find this resource super helpful.

>> DOWNLOAD YOUR RESOURCES HERE<<

See you next week!

If you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!

Connect with me on Instagram and LinkedIn.

Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about a strategy for utilizing content for practice growth.

Today's recording focuses on Creating Captivating Opt-ins. You can visit our private Facebook group, Scale Your Nutrition Practice, for the complete recording. Simply apply by answering a few questions and you can join the active conversations happening here.

Opt-ins are foundational to driving practice growth as they are a top-of-funnel activity. Lousy opt-ins will yield lousy leads - as many marketers say, “garbage in, garbage out.” So the goal is right from the beginning to create an opt-in that attracts the right people, offers incredible value, and gets them wanting more.

We talk about what an opt-in is and its role in your marketing funnel, the elements of a captivating opt-in, tools to make creating and managing opt-in simple, and the customer journey from giving you their email address and receiving the opt-in, to being placed into the middle of your funnel activities.

Enjoy!

Your Content Cure for This Week

Your Content Cure this week is Your Ultimate Guide to Creating Captivating Opt-ins. It's an ebook that summarizes many of the points we covered today and offers you actions to take to create your first opt-in or improve the ones you already have in place.

>> DOWNLOAD YOUR RESOURCES HERE<<

See you next week!

If you found value in this episode, click the "Follow" button so you don't miss out on more support to help you grow your practice!

Connect with me on Instagram and LinkedIn.

Visit Living Plate Rx to learn how thousands of professionals just like you are growing their practices with our resources.

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.