Episodes

  • #8 Principles: Adaptability - Culture, Change and Code
    Sep 10 2025

    🎙️ #8 Principles: Adaptability - Culture, Change and Code


    In this principles episode of The Open Shelf, Willem and Mehdi tackle how to build systems that get stronger under stress while maintaining clear direction. They share stories from three books they've actually read and used in their careers.


    In Episode 8, we explore how organisations can thrive in uncertainty through:


    The Lean Startup: Build-measure-learn cycles and validated learning to avoid the "build trap"

    Radical Product Thinking: Preventing "Pivotitis" through clear vision and strategic direction

    The Mythical Man Month: Why adding people to late projects makes them slower, not faster


    Chapters:
    🔹 00:00 Intro
    🔹 03:13 Book: The Lean Startup
    🔹 25:46 Book: Radical Product Thinking
    🔹 38:00 Book: The Mythical Man Month
    🔹 46:45 Outro


    Goodreads Links:
    📖 The Lean Startup by Eric Ries

    • https://www.goodreads.com/book/show/10127019-the-lean-startup


    📖 Radical Product Thinking by Radhika Dutt

    • https://www.goodreads.com/book/show/56705493-radical-product-thinking


    📖 The Mythical Man-Month by Frederick P. Brooks Jr.

    • https://www.goodreads.com/book/show/13629.The_Mythical_Man_Month



    #TheOpenShelf #Adaptability #LeanStartup #RadicalProductThinking #MythicalManMonth #Innovation #SystemsThinking #ProductManagement

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    48 mins
  • #7 Principles: Human Centered Priorities - Invest in People
    Jul 9 2025

    🎙️ #7 Principles: Human Centered Priorities - Invest in People

    In this episode of The Open Shelf, we explore the principle that should guide every leader: "Take care of the people, the products, and the profits, in that order." Through three transformative books, we discover why people-first leadership isn't just good ethics, it's strategic business.

    In this deep dive, we explore how to build competitive advantage through human capital investment:

    Tony Hsieh's "Delivering Happiness" - the culture-first approach that built Zappos into a $1.2 billion company (acquired by Amazon)
    John Kay's "The Corporation in the Twenty-First Century" - why your team's expertise IS your competitive advantage in the digital era
    Simon Sinek's "Leaders Eat Last" - the neurochemical science behind why some teams pull together and others don't
    Practical strategies for making the business case for training budgets to leadership
    ✅ How employee happiness directly impacts productivity and organisational success


    Chapters:
    🔹 00:00 - Intro
    🔹 01:37 - Delivering Happiness
    🔹 07:58 - The Corporation of the 21st Century
    🔹 13:31 - Leaders Eat Last
    🔹 22:17 - Discussion
    🔹 33:47 - Outro


    Goodreads Links:
    📖 Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

    • https://www.goodreads.com/book/show/6828896-delivering-happiness


    📖 The Corporation in the Twenty-First Century: Why (Almost) Everything We Are Told About Business Is Wrong by John Kay

    • https://www.goodreads.com/book/show/203173539-the-corporation-in-the-21st-century


    📖 Leaders Eat Last: Why Some Teams Pull Together and Others Don't by Simon Sinek

    • https://www.goodreads.com/book/show/16144853-leaders-eat-last


    #TheOpenShelf #TonyHsieh #JohnKay #SimonSinek #Leadership #HumanCapital #Culture #Management

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    35 mins
  • #6 Measure What Matters: Chapter #3 - Tracking & Stretching
    Jun 25 2025

    🎙️ #6 Measure What Matters: Chapter #3 - Tracking and Stretching


    In this final episode of The Open Shelf's exploration of John Doerr's Measure What Matters, we dive deep into how tracking and stretching create organisational superpowers.


    In Chapter 3, we explore with Pedram Rahmati how tracking and stretching transform organisations:


    ✅ Why stretch goals unlock hidden potential: Real story of interns achieving the "impossible"

    ✅ How tracking creates alignment without micromanagement: Different perspectives reveal opportunities

    ✅ The power of data-driven learning: "In God we trust. All others must bring data" - W. Edwards Deming

    ✅ Bill Campbell's trillion-dollar coaching wisdom: OKRs as organisational nervous system

    ✅ Reframing failure as learning: Why red metrics indicate opportunities, not just problems


    Chapters:

    🔹 00:00 - Introduction to OKR Tracking and Stretching

    🔹 00:48 - The Importance of Tracking in Data-Driven Organisations

    🔹 03:36 - Aligning Team Goals and Individual Aspirations

    🔹 06:05 - Learning from Measurement and Reflection

    🔹 08:43 - The Role of Stretch Goals in Achieving Ambitious Objectives

    🔹 11:52 - Red Metrics: Opportunities for Growth

    🔹 15:25 - The Power of Big Hairy Audacious Goals

    🔹 17:33 - Challenging Beliefs and Embracing Stretching

    🔹 20:42 - CFR: The Sibling of OKR

    🔹 21:52 - Bill Campbell: The Trillion Dollar Coach

    🔹 24:20 - Closing Thoughts and Reflections


    Goodreads Links:

    📖 Measure What Matters by John Doerr

    • https://www.goodreads.com/book/show/37702964-measure-what-matters


    📖 Trillion Dollar Coach by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle

    • https://www.goodreads.com/book/show/42118073


    📖 Good to Great by Jim Collins

    • https://www.goodreads.com/book/show/76865


    📖 Built to Last: Successful Habits of Visionary Companies by Jim Collins, and Jerry I. Porras

    • https://www.goodreads.com/book/show/4122


    #TheOpenShelf #JohnDoerr #MeasureWhatMatters #OKRs #Tracking #StretchGoals #DataDriven #BillCampbell

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    27 mins
  • #6 Measure What Matters: Chapter #2 - Focus and Alignment
    Jun 18 2025

    🎙️ #6 Measure What Matters: Chapter #2 - Focus and Alignment

    In this episode of The Open Shelf, we explore John Doerr's influential book Measure What Matters, focusing on how ruthless prioritisation and alignment create organisational superpowers.

    In Chapter 2, we explore with Pedram Rahmati how focus and alignment transform organisations:

    ✅ Why saying "no" unlocks innovation: Real examples from Monster vs HotJobs competitive strategy
    ✅ The critical difference between KPIs and OKRs: Dashboard vs destination analogy
    ✅ How aspirational OKRs drive breakthrough thinking: 90% cost reduction case study
    ✅ Crisis management with aligned teams: Natural self-organisation during disasters

    Chapters:
    🔹 00:00 - Focus and Prioritisation in Organisations
    🔹 02:40 - Saying No to Innovate
    🔹 05:38 - The Role of OKRs in Prioritisation
    🔹 13:19 - KPIs vs OKRs: Understanding the Difference
    🔹 18:24 - Types of OKRs: Commitment vs Aspirational
    🔹 27:38 - Crisis Management and Communication

    Goodreads Links:
    📖 Measure What Matters by John Doerr

    • https://www.goodreads.com/book/show/37702964-measure-what-matters

    📖 The Fifth Discipline by Peter Senge

    • https://www.goodreads.com/book/show/255127


    #TheOpenShelf #JohnDoerr #MeasureWhatMatters #OKRs #Focus #Alignment #Prioritization #Innovation

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    30 mins
  • #6 Measure What Matters: Chapter #1 - Culture Makes or Breaks OKRs
    Jun 11 2025

    🎙️ #6 Measure What Matters: Chapter #1 - Culture Makes or Breaks OKRs

    In this episode of The Open Shelf, we explore John Doerr's influential book Measure What Matters, focusing on why organisational culture determines OKR success.

    In Chapter 1, we explore with Pedram Rahmati how culture creates the foundation for effective OKRs:

    ✅ Why leadership must use OKRs themselves: "they measured themselves using OKRs" vs devaluing team efforts
    ✅ How decoupling from compensation enables aspirational goals: "OKR need to be decoupled from compensation"

    Chapters:
    🔹 00:00 - Navigating Economic Headwinds in Tech
    🔹 04:57 - Chapter 1: Culture Makes or Breaks OKRs
    🔹 21:16 - Chapter 2: Prioritisation and Focus in OKRs

    Goodreads Links:
    📖 Measure What Matters by John Doerr

    • https://www.goodreads.com/book/show/37702964-measure-what-matters

    📖 How: Why How We Do Anything Means Everything by Dov Seidman

    • https://www.goodreads.com/book/show/1142408

    📖 Good to Great by Jim Collins

    • https://www.goodreads.com/book/show/76865


    #TheOpenShelf #JohnDoerr #MeasureWhatMatters #OKRs #Culture #Leadership #TechManagement


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    27 mins
  • #5 Principles: Honest Communication - When Truth Builds Trust
    May 14 2025

    🎙️ #5 Principles: Honest Communication - When Truth Builds Trust


    In this episode of The Open Shelf, we launch our new principles series with an exploration of honest communication, focusing on how transparency builds trust and enables collective problem-solving in professional environments.

    In this deep dive episode, we explore how honest communication shapes workplace dynamics:

    ✅ Why transparency about challenges builds trust when delivered with empathy
    ✅ Techniques for delivering difficult feedback with respect and clarity
    ✅ Creating psychological safety as a prerequisite for honesty
    ✅ Balancing transparency and tact in professional relationships


    Chapters:
    🔹 00:00 - Introduction to Honest Communication
    🔹 02:27 - The Importance of Trust and Transparency
    🔹 05:05 - Frameworks for Honest Communication
    🔹 11:04 - Balancing Transparency and Information Overload
    🔹 19:59 - Transparency and Accountability in Organizations
    🔹 22:10 - Navigating Difficult Conversations
    🔹 33:25 - Building Trust Through Honest Communication


    Goodreads Links:

    • 📖 The Hard Thing About Hard Things by Ben Horowitz
      • https://www.goodreads.com/book/show/18176747-the-hard-thing-about-hard-things
    • 📖 Radical Candor by Kim Scott
      • https://www.goodreads.com/book/show/29939161-radical-candor
    • 📖 Crucial Conversations by Kerry Patterson, Stephen R. Covey, Joseph Grenny, Ron McMillan and Al Switzler.
      • https://www.goodreads.com/book/show/15014.Crucial_Conversations
    • 📖 Teach Yourself to Think by Edward de Bono
      • https://www.goodreads.com/book/show/7959557-teach-yourself-to-think
    • 📖 Winning by Jack Welch
      • https://www.goodreads.com/book/show/866222.Winning
    • 📖 The 7 Habits of Highly Effective People by Stephen Covey
      • https://www.goodreads.com/book/show/36072.The_7_Habits_of_Highly_Effective_People
    • 📖 Extreme Ownership by Jocko Willink and Leif Babin
      • https://www.goodreads.com/book/show/23848190-extreme-ownership


      #TheOpenShelf #Principles #RadicalCandor #CrucialConversations #HardThingsAboutHardThings #Winning #HonestCommunication

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    39 mins
  • #4 Winning: Chapter #3 - Competition & Crisis Management
    Apr 23 2025

    🎙️ #4 Winning: Chapter #3 - Competition & Crisis Management


    In this episode of The Open Shelf, we continue our deep dive into Jack Welch's influential book Winning, focusing on competitive advantage, crisis management, and career development.


    In Chapter 3, we explore with Vladimir Greavu how organizations maintain a competitive edge while effectively managing crises and fostering career growth:


    ✅ Building and maintaining competitive advantage
    ✅ Effective crisis management and strategic decision-making
    ✅ Embracing personal career ownership and growth
    ✅ Learning from both victories and setbacks


    Chapters:
    🔹 00:00 - Navigating Competition and Crisis Management
    🔹 11:09 - Crisis Management Insights from Jack Welch
    🔹 19:50 - Career Management and Personal Growth


    Goodreads Links:
    📖 Winning by Jack Welch

    • https://www.goodreads.com/book/show/866222.Winning

    📖 Radical Candor: Be a Kickass Boss Without Losing Your Humanity by Kim Malone Scott

    • https://www.goodreads.com/book/show/29939161-radical-candor

    📖 Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins

    • https://www.goodreads.com/book/show/76865.Good_to_Great


    #TheOpenShelf #JackWelch #Winning #Leadership #CompetitiveAdvantage #CrisisManagement #CareerGrowth #BusinessStrategy #LeanSixSigma

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    28 mins
  • #4 Winning: Chapter # 2 - Company Mechanics & Leadership
    Apr 16 2025

    🎙️ #4 Winning: Chapter # 2 – Company Mechanics & Leadership 🚀


    In this episode of The Open Shelf, we turn our attention to one of the most impactful business leaders in history—📖 Jack Welch and his book Winning.


    We had the honour of speaking with Vladimir Greavu, who sheds light on Welch's core principles and how they shaped organisations worldwide.


    In Chapter 2, we dive into Company Mechanics & Leadership and delve into topics like:

    ✅ Company mechanics from the inside

    ✅ The shift from contributor to leader

    ✅ Vision, energy & feedback in leadership

    ✅ Balancing people and business needs

    ✅ Hiring for success, not just credentials


    Chapters:

    🔹 00:00 – Understanding Company Mechanics and Leadership

    🔹 04:28 – Transitioning from Individual Contributor to Leadership

    🔹 10:02 – The Role of Vision in Leadership

    🔹 14:31 – Creating Positive Energy in Teams

    🔹 21:15 – Establishing Trust Through Candor

    🔹 23:27 – The Importance of Timely Feedback

    🔹 25:56 – Making Unpopular Decisions as a Leader

    🔹 30:45 – Empowering Teams Through Questions

    🔹 35:54 – Navigating Paradoxes in Leadership

    🔹 40:10 – Hiring for Success: Key Attributes


    Goodreads Links:

    📖 The First 90 Days: Critical Success Strategies for New Leaders at All Levels by Michael D. Watkins

    📖A Seat at the Table: IT Leadership in the Age of Agility by Mark Schwartz

    📖 Radical Candor: Be a Kickass Boss Without Losing Your Humanity by Kim Malone Scott

    📖 Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins


    #TheOpenShelf #JackWelch #Winning #Leadership #Candor #CareerGrowth #CompanyCulture #BusinessBooks #VladimirGreavu #MehdiMokhtari #WillemMyburgh

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    43 mins