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The Outdoor Brands Weekly Trends Report

The Outdoor Brands Weekly Trends Report

Written by: giovanni gallucci
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The Outdoor Trend Report. Weekly Thursday deep-dive on outdoor lifestyle brands, overlanding, gear independents, public lands, and the operator playbook for the next quarter. Hosted by giovanni gallucci with Alexis Parker (default) or Rachel Donovan, rotating. Three operator stories per episode, under ten minutes. . . . | ai-assisted content2026, giovanni gallucci (@gallucciNET), All Rights Reserved Economics Marketing Marketing & Sales Social Sciences Travel Writing & Commentary
Episodes
  • The Outdoor Trend Report with giovanni gallucci: June 11, 2026

    The Outdoor Trend Report with giovanni gallucci: June 11, 2026
    Jun 11 2026
    The Outdoor Trend Report, weekly deep dive. Good morning. This is Alexis Parker, joining giovanni gallucci on the Outdoor Trend Report. Morning, Alexis. Marfa treating you all right. Ruby got me out before the heat. Coffee's still warm. Light's doing that thing on the adobe. I'll take it. Three this week. One, four big brands shared a tent instead of fighting over it. Two, nearly a billion dollars just landed on public land. Three, the buye . . . | ai-assisted content
    • (00:00) - Intro
    • (00:32) - Story 1
    • (03:46) - Story 2
    • (06:54) - Story 3
    • (09:51) - Outro
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    10 mins
  • The Outdoor Trend Report with giovanni gallucci: June 4, 2026

    The Outdoor Trend Report with giovanni gallucci: June 4, 2026
    Jun 4 2026
    The Outdoor Trend Report, weekly deep dive. Good morning. This is Rachel Donovan, joining giovanni gallucci on the Outdoor Trend Report. Morning, Rachel. How's Dallas treating you this week. Quiet. Mustang started cold, coffee's still hot, and the parking lot at White Rock was full of dads loading minivans by six. Camping season showed up overnight. That tracks with the show. Three stories. One, the camper is buying memory, not gear. Two, t . . . | ai-assisted content
    • (00:00) - Intro
    • (00:34) - Story 1
    • (02:58) - Story 2
    • (05:27) - Story 3
    • (07:52) - Outro
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    9 mins
  • The Outdoor Trend Report with giovanni gallucci: May 28, 2026

    The Outdoor Trend Report with giovanni gallucci: May 28, 2026
    May 28 2026
    Toyota's 2026 Trailhunter rolled the two-year aftermarket build inside the OEM line and financed the whole stack, gutting the customer journey ARB and Old Man Emu built their US business on. The play isn't to fight the spec, it's to sell the next stage: basecamp craft, real recovery training, the build series that runs after the dealership. Tariffs and the PFAS phase-out handed every made-in-USA outdoor brand a competitive moat they didn't pay for, with a six to nine month window before import brands reprice. And Texas is the structural outdoor buyer for 2026 while most brand creative is still shooting in Moab. . . . | ai-assisted content
    • (00:00) - Intro
    • (00:32) - Story 1
    • (03:14) - Story 2
    • (06:28) - Story 3
    • (10:04) - Outro
    Show More Show Less
    11 mins
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