What if you could turn underutilized land into recurring cash flow?

Chris Long, founder and CEO of Long Yard Storage, joins Loren Wernette to unpack a niche real estate model built for contractors and businesses that need outdoor space for equipment, vehicles, and materials. He shares how a career in construction, a painful insolvency, and a need for more control led him to build a cash-flow-focused storage yard business from the ground up.

This episode is especially useful if you want to understand industrial outdoor storage, land underwriting, or how to structure a business that generates recurring revenue from dirt, fencing, and logistics.

Key topics

What Long Yard Storage is

“Self-storage on steroids” for big equipment and materials
Fenced land, access control, and month-to-month rental agreements
A solution between expensive long-term leases and unreliable informal storage

Chris’s construction background

Starting with his grandfather at age 14
Becoming a licensed carpenter and taking over the family business
Recognizing the opportunity through his own need for secure equipment storage

The insolvency that reset everything
A large commercial project went unpaid
Chris went from managing 14 employees to rebuilding almost alone

The experience taught him to focus, make faster decisions, and operate with discipline

Instead of quitting, he found a gap nobody was serving: storage for the big stuff.

Not just boxes—contractors, trucks, equipment, and businesses that need secure outdoor space.

This episode is a powerful reminder that sometimes a major setback can reveal a better business model.
What would you build if you had to start over today?

Connect with Chris:
Linkedin: https://www.linkedin.com/in/christopher-long-152b3988/

#BrickByBrick #LongYardStorage #CommercialRealEstate #EntrepreneurMindset #BusinessGrowth