Episodes

  • No. 235: Sticky beats smart: enterprise AI is becoming a retention business, not a capability race

    No. 235: Sticky beats smart: enterprise AI is becoming a retention business, not a capability race
    Oct 27 2026
    Rivals selling a single product struggle to win clients locked into bigger platforms. Read the full edition: https://thepattern.media/editions/2026-10-27.html
    Show More Show Less
    5 mins
  • No. 234: History is the hook: AI finds its emotional register in China

    No. 234: History is the hook: AI finds its emotional register in China
    Oct 26 2026
    Brands with no cultural archive to draw on must compete with labels selling centuries-old styles fans already love. Read the full edition: https://thepattern.media/editions/2026-10-26.html
    Show More Show Less
    4 mins
  • No. 233: Riot insurance is now a line item in luxury's Paris budget.

    No. 233: Riot insurance is now a line item in luxury's Paris budget.
    Oct 23 2026
    In-house design teams may lose ground when fans, artists and football clubs supply the concepts. Read the full edition: https://thepattern.media/editions/2026-10-23.html
    Show More Show Less
    5 mins
  • No. 232: Chinese designers are maturing fast, and Western luxury has no answer yet.

    No. 232: Chinese designers are maturing fast, and Western luxury has no answer yet.
    Oct 22 2026
    Artists and designers whose work fills a brand's stage may find their names shrink beside the logo. Read the full edition: https://thepattern.media/editions/2026-10-22.html
    Show More Show Less
    5 mins
  • No. 231: Culture venues are becoming the brand's best distribution channel.

    No. 231: Culture venues are becoming the brand's best distribution channel.
    Oct 21 2026
    Advertising and shop windows may lose budget when a live gig or gallery room does the selling. Read the full edition: https://thepattern.media/editions/2026-10-21.html
    Show More Show Less
    5 mins
  • No. 230: Retrospectives are the new R&D. Heritage is doing creative work now.

    No. 230: Retrospectives are the new R&D. Heritage is doing creative work now.
    Oct 20 2026
    Brands without a deep or borrowed history lose an easy draw, leaving new launches to do the work alone. Read the full edition: https://thepattern.media/editions/2026-10-20.html
    Show More Show Less
    5 mins
  • No. 229: AI agents are already buying things. Brands missed the memo.

    No. 229: AI agents are already buying things. Brands missed the memo.
    Oct 19 2026
    Fans who cannot travel miss out on the most wanted releases. Read the full edition: https://thepattern.media/editions/2026-10-19.html
    Show More Show Less
    5 mins
  • No. 228: Fashion's creative director carousel is spinning faster than ever before.

    No. 228: Fashion's creative director carousel is spinning faster than ever before.
    Oct 16 2026
    Developers chasing acclaim with showpiece towers now face councils with a winning model. Read the full edition: https://thepattern.media/editions/2026-10-16.html
    Show More Show Less
    5 mins