The Perceived Value of Intellectual Property
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The Perceived Value of Intellectual Property
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In this episode of Invent Anything, John Cronin explores one of the most powerful ideas in IP strategy: the perceived value of intellectual property. Drawing on 30+ years and thousands of clients at ipCapital Group, John explains how patents evolve from a legal right into a strategic business asset, and why litigation, the reason most people think patents exist, is actually the last resort.
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