David Meerman Scott spotted the online marketing revolution in its infancy and wrote multiple books about it including "The New Rules of Marketing and PR", with more than 500,000 copies sold in 29 languages from Albanian to Vietnamese. Now David says the pendulum has swung too far in the direction of superficial online communications. He shows how organizations win by developing fans, the subject of his Wall Street Journal bestseller "Fanocracy" and his new book "The Fandom Playbook" which will be published in late 2026.

https://www.davidmeermanscott.com/fandom-marketing

In this episode, you'll learn: Why human connection is becoming a bigger competitive advantage How AI-generated marketing can create a flood of forgettable content

Get 14 Day Go-High-Level Trial https://www.gohighlevel.com/?fp_ref=david-i-hill-training25

DAVID SOCIALS:

Facebook: https://www.facebook.com/davidihill/

LinkedIn: https://www.linkedin.com/in/davidihill

TicTok: www.tiktok.com/@davidihill Instagram:

https://www.instagram.com/davidihill X:

https://twitter.com/davidihill

PODCAST SUBSCRIBE & REVIEW https://podcasts.apple.com/us/podcast/the-persistent-entrepreneur/id1081069895

Connect with David www.davidihill.com

#DavidIHill #PathToSalesMastery #ThePersistentEntrepreneur #PersistentEntrepreneurPodcast #SalesTraining #lessonsfromthemat #SalesLeadership #aiwithhumans #Marketing #CustomerExperience #Entrepreneurship #humanconnection

I'm Matt Diamante, the founder of HeyTony, a multi-million dollar SEO agency I bootstrapped from the ground up in Hamilton, Ontario. No investors, no paid ads, just organic growth from day one. I'm also the Amazon #1 bestselling author of Get Found, a no-fluff guide that shows business owners how to rank higher on Google and become their customers' first choice without relying on paid ads. I've also built an audience of 600K+ across Instagram and TikTok through daily content. These days I split my time between running the agency, writing, and teaching SEO and organic growth strategies that actually work.

ww.instagram.com/heytony.agency

www.tiktok.com/@heytonyagency

Get 14 Day Go-High-Level Trial

https://www.gohighlevel.com/?fp_ref=david-i-hill-training25

SOCIALS:

Facebook: https://www.facebook.com/davidihill/

LinkedIn: https://www.linkedin.com/in/davidihill

YouTube: https://www.youtube.com/c/DavidHillcoach

TicTok: www.tiktok.com/@davidihill

Instagram: https://www.instagram.com/davidihill

X: https://twitter.com/davidihill

PODCAST SUBSCRIBE & REVIEW

https://podcasts.apple.com/us/podcast/the-persistent-entrepreneur/id1081069895

Connect with David

www.davidihill.com

#DavidIHill

#PathToSalesMastery

#ThePersistentEntrepreneur

#PersistentEntrepreneurPodcast

#SalesTraining

#lessonsfromthemat

#SalesLeadership

#aiwithhumans

Meet Annie Yatch—a former counterterrorism analyst turned elite performance coach for billionaires, CEOs, and special operations leaders. Trained in business intelligence, neuroscience, and advanced energy work, Annie helps high performers do what strategy alone never could: eliminate the internal patterns that quietly cap their success. Her work bridges future-focused action plans with deep nervous system and identity rewiring—unlocking more money, stronger leadership, and healthier relationships at the highest levels. When it comes to Annie, expect precision, depth, and insights that permanently shift how you lead, decide, and perform

www.reinventionxo.com

Get 14 Day Go-High-Level Trial

https://www.gohighlevel.com/?fp_ref=david-i-hill-training25

SOCIALS:

Facebook: https://www.facebook.com/davidihill/

LinkedIn: https://www.linkedin.com/in/davidihill

YouTube: https://www.youtube.com/c/DavidHillcoach

TicTok: www.tiktok.com/@davidihill

Instagram: https://www.instagram.com/davidihill

X: https://twitter.com/davidihill

PODCAST SUBSCRIBE & REVIEW

https://podcasts.apple.com/us/podcast/the-persistent-entrepreneur/id1081069895

Connect with David

www.davidihill.com

#DavidIHill

#PathToSalesMastery

#ThePersistentEntrepreneur

#PersistentEntrepreneurPodcast

#SalesTraining

#lessonsfromthemat

#SalesLeadership

#aiwithhumans