If you’ve been reading my emails, you’ll already know that The Pet Photographers Club is coming to a close. But this final episode isn’t just a repeat of that news — it’s something a little more personal.

I’m sharing the story behind the decision, what the Club has meant to me over the years, and a few parting thoughts I hope will stay with you. Plus, there’s one last gift before the doors close for good.

In this final episode, you’ll hear:

• Why now felt like the right time to step away
• A few incredible photographers I recommend learning from
• One piece of advice I hope you’ll carry with you
• What’s next for me
• The All Access Lifetime Pass - your chance to access the archives forever

Thanks for being part of this journey.

p.s. 💥 The entire podcast archive — extended interviews, member exclusives, and all our resources — is available as part of the All Access Lifetime Pass until June 30 for just $78. Grab yours here: https://learn.thepetphotographersclub.com/all-access-pass/

Today’s guest isn’t a specialist pet photographer, but she is running a successful marketing campaign that we could all take inspiration from. I invited her on the show thinking that her Heart Horses project would be the focus of the episode and while we did dive into that, she also shared so much more.

I’m talking about Bethany Quinn who got super honest about burnout, trying new things, and what’s worked (and what hasn’t) in her business over the last 10+ years and how she is consistently booking clients who spend anywhere from $3500 to 10k.

There’s a ton of good stuff in this one—let’s get into it!

In this episode:

• From volunteering at fun horse shows to running a profitable photography business
• How the “Heart Horses” project helped Bethany find her niche
• What self-care looks like when launching a creative project
• Why she charges for project participation—and how that changes the client dynamic
• The moment that sparked the idea for her campaign
• How introducing horse photography changed her business

In the members-only extended episode:

• Marketing to a brand new genre (and getting it right)
• Posting about campaigns inside Facebook Groups (without being spammy)
• Special project pricing strategies
• What Bethany includes in her average sale
• How she handles hair and makeup pricing
• The role mentors have played in her business growth

Five years ago, today’s guest was completing a university degree, trying to decide if she’d join the Air Force, continue studying to become a vet, or- if she’d turn her love for photographing pets into a business.

She chose the third and has grown a very profitable business that allows her to travel throughout the country.

I’m talking about Australian pet photographer Courtney Bennet and in today’s episode, you’ll hear where her clients find her, how she started with commercial photography and what she’s changing to avoid burnout to ensure her business is sustainable.

WE COVERED

• Courtney’s road into pet photography
• Is there anything wrong with being a hobbyist pet photographer
• How long each client takes Courtney
• Recoginising burn out and what she’ll change
• E-commerce - how does that work
• 90 minute sessions
• Travelling around Australia

IN THE MEMBERS-ONLY EXTENDED EPISODE

• Are the travel shoots worth it?
• How much does each client spend
• How do e-commerce clients find you
• How do private clients find you
• Senior special products - Lasting memories
• Deciding on products
• Client response to “no DM replies” and no travel

LINKS

www.courtraitsphotography.com

www.instagram.com/courtraits

www.facebook.com/courtraits

A few episodes back, I had Emily Allen on the show, and as we wrapped up, she gave me a hot tip—"You need to check out Sarah Lane!"

Curious, I did a quick search, and it was immediately clear why Emily recommended her. Sarah has built a thriving photography business by diversifying her income in countless ways. Even in the early stages of her journey, she’s already hitting six figures—thanks to her relentless dedication (and, as you’ll hear, a serious lack of sleep!).

If you're just starting out, Sarah’s story will be both inspiring and relatable, as she openly shares the challenges of building a business from the ground up. And for long-time listeners, you won’t want to miss the second half of the episode, where we dive into a fresh marketing strategy that’s brand new to the show—exclusively for members. If you haven’t joined yet, now’s the perfect time!

WE COVERED

• How work in the equine industry led to professional photography
• Private Photo Tours & Workshops
• Juggling everything
• How free shoots have helped Sarah grow

IN THE MEMBERS-ONLY EXTENDED EPISODE

• Offering horse shoots for non-horse people
• How one offer lifted Sarah’s confidence
• The importance of safety and liability
• What Sarah’s clients are buying

Shownotes here: http://thepetphotographersclub.com/1710

Today’s guest lost her soul dog a couple of years ago. Through sharing her story, she ended up connecting with many pet parents and now 70% of her clients are senior and end of life sessions.

I’m talking about Darlene Woodward and if you’ve ever felt guilty about charging for end of life sessions- this episode is for you.

Darlene shared how she worked through the guilt of charging for end of life sessions and we also went into the process of working with a copywriter to help share the appropriate message with your audience.

If you’re a member, you’ll also learn what Darlene’s clients are buying, how much their spending and what her plan is to increase that average sale next year- as well as how she has the time to provide such a great service to her clients.

WE COVERED

00:00 Introduction to Darlene Woodward's Journey

01:10 Welcome to the Pet Photographers Club

02:04 Darlene's Best Year Ever

03:18 The Importance of Senior and End-of-Life Sessions

08:41 Marketing Strategies and Client Acquisition

09:57 Dealing with Guilt and Justifying Charges

13:32 Revamping Website Copy for Better Client Connection

IN THE MEMBERS-ONLY EXTENDED EPISODE

23:10 The Importance of Your About Page

24:12 Conversion Rates and Inquiries

24:47 Handling Pricing and Client Expectations

28:11 Highlighting Unique Selling Points

29:41 Sales Goals and Strategies

39:10 Outsourcing for Efficiency

43:26 Conclusion and Final Thoughts

LINKS

• https://pantthetown.com/
• https://www.facebook.com/pantthetown
• https://www.instagram.com/pantthetownphotography/

If you’ve ever heard photographers talking about partnering with other businesses but the idea of introducing yourself seems way too scary- today’s episode is for you. Before becoming a pet photographer, today’s guest, Monique Eckes worked in vet clinics for 15 years. She used her insider knowledge and just her genuinely lovely personality to be honest, to create her approach which has been wildly successful and she shares exactly what that looks like, with you.

We also discussed Monique’s weekly newsletter- yes weekly- including what she writes and if it’s worth the time.

The second half of the interview really dived into the in’s and out’s of surrounding yourself with the right supports from coaches to networking groups. And we touched on her plans for B2B for pet photographers too.

WE COVERED

• From managing a vet practise to pet photography
• How volunteering led to Monique’s business, and why she kept doing it for so many years
• What goes into Monique’s weekly newsletter and is it worth the time
• How Monique has built her email list
• How to get involved in local dog related events
• How Monique approaches other businesses
• Monique’s tips for making it easier to approach businesses

IN THE MEMBERS-ONLY EXTENDED EPISODE

• How personal growth leads to business growth
• Business before and after coaches
• Taking the step to move into a bigger studio space
• Working with a business coach who isn’t a photographer but a consumer of photographers
• What’s the difference between a business coach and a life coach- and which do I need?
• B2B for pet photographers
• Monique’s income breakdown
• Choosing networking groups to join and how to make the most of it
• How much does a networking groups cost
• Are the fees worth it for networking groups

Today’s guest gives back to her community and the result is huge- she even has her photos on beers cans! But until a couple of year ago she was shooting too much for too little and so she engaged a business coach to help her increase her annual profit. As part of that process, she as encouraged to dig deep into her why- and what she discovered lead her to implementing an incredibly beautiful and profitable project.

I’m talking about Emily Allen who has increased her average sale four fold by following the advice of Karinda K.

We discussed all that in members half of this interview- but in the first half, among other things, you’ll hear how and why Emily made the move into a shares studio space and how she keeps paying rent year round even though she doesn’t go in summer. As you can tell, we covered a lot in this interview, so no matter what stage of your business you’re in, there’s sure to be a take away for you.

WE COVERED

• What is Emily’s area like
• How sharing a studio works and why Emily opted to go that route
• Managing client expectations when changing their booked outdoor session to in-studio due to weather
• How Emily’s clients find out about her
• How Emily’s photos ended up on beer cans- and how it helps her business!
• Justifying pricing

IN THE MEMBERS-ONLY EXTENDED EPISODE

• How and why Emily increased her prices when her average was already $750
• Working with a coach
• The impact of increasing her sale by 4x
• What people buy, and what the cost of goods are
• Changes to Emily’s website to avoid phone calls - and if it’s helped
• Storytelling: A Dog's Life, A Woman's Story

Links in the show notes: https://thepetphotographersclub.com/podcast/1707

Today’s guest fell into an incredible opportunity that she intelligently took full advantage of and has since replicated that with other partners.

I’m talking about part-time pet photographer Lisa Olsen who sets up a photobooth at events held by other businesses, especially to gift their clients a free photo of their dogs- and, the businesses pay her to be there!

While she’s there she’s made sure her process encourages the participants to book a full photoshoot with her, and from these events alone she is booking 80+ shoots a year and doesn’t need to do any other marketing to hit her goals.

She shared the in’s and out’s for the members, as well as her pricing strategy, but in the free half you’ll catch a few tips about these events, as well as Lisa’s other photo types and join our discussion about mental health.

WE COVERED

• Put them to work - pet parents
• Your website clearly defines the types of sessions you offer: Dog portraits, Puppy Portraits, Puppy Cakesmash, Mommy and me, Family Photos, Celebration of life and Holiday Theme! - Other than being listed on your website, are you actively advertising all these types of shoots at once?
• Which session type is bringing in the most clients, and importantly most revenue?
• What happens with the Mommy and me sessions
• One of the best ways I’ve gotten client referrals in 2024 has been doing Events with Pets. A business will hire me to be the dog photographer at their event. The business (such as dog groomers, pet sitter, dog trainers, realtors, vets…..) will do all the marketing to their current clients and potential clients to come to their event and receive one free photo from me. I’m usually the main attraction at the events so it’s been great for brand recognition and client referrals, plus the business is paying me. This has also lead to doing business portraits with pet for those in the pet industry.
• How long Lisa is spending with her clients
• How Lisa ensures the dog is ready for the studio session with desensitization
• How photography helps Lisa’s mental health and how she balances that with running a profitable business
• Making lollipops as props

IN THE MEMBERS-ONLY EXTENDED EPISODE

• Events with Pets
• How Lisa got started with offering events for pets
• Package prices for the business
• How many dogs Lisa photographs at these events and how they work on the day
• Which industry makes the best business partners for events for pets
• How much help does Lisa give the partners for marketing the events
• Why Lisa doesn’t take or sell additional photos at the events for the clients
• Your packages are digital based with a set number of images in each, and a small amount of print credit. With this structure, are you relying also on print sales, or is it more a bit of a bonus for you if they purchase something in print?
• What percentage of clients are using the print credit?
• How much extra do most people spend beyond their package?