"Be afraid. Be very afraid."

Five words. A direct command, repeated and intensified. No plot. No character. No genre signal. Just escalating dread aimed straight at the audience before they've seen a single frame.

Every episode of The Poster Says... ends the same way: another anonymous genius, another slow clap into the void, another name that history forgot.

This episode is different.

We know who wrote it. And when Nate tells you — you are not going to see it coming.

Nate is joined by bilingual voice actor Stacy Berro — whose warm, bright, and versatile performances span commercial, character, narration, dubbing, imaging, animation, and English/Spanish bilingual content — to break down David Cronenberg's The Fly (1986). The film that transformed a 1958 B-movie premise into one of the most emotionally devastating body-horror films ever made. The film where the tagline started as dialogue — delivered with a sardonic edge, almost as a joke — and became pure existential dread the moment it hit a poster. And the film that won its only Oscar for Best Makeup, for effects so viscerally disturbing the Academy had no choice but to acknowledge them.

Also: five other documented taglines, a UK teaser poster most people have never seen, and one entry that almost certainly isn't a real tagline at all. Nate did the homework. It gets interesting.

Be afraid. Stay for the reveal.

🎙️ Follow Nate Begle: natebegle.com | @natebegle on YouTube and @natebeglevo on Discord

Stacy Berro is a bilingual voice actor delivering warm, bright, and versatile performances across commercial, character, narration, dubbing, imaging, animation, and English/Spanish bilingual content — including singing vocals for animation and character-based projects.

🔗 voiceoversbystacy.com | @voiceoversbystacy on Instagram | @voiceoversbystacy on YouTube

"Who ya gonna call?"

The tagline nobody wrote. The song lyric that accidentally became the greatest marketing campaign in blockbuster history.

Here's the thing. It wasn't the original theatrical tagline. It wasn't on the poster. It wasn't even in the script.

Ray Parker Jr. wrote it as a song lyric. The audience made it iconic. And the studio just had the good sense to catch up.

So who wrote "Who ya gonna call?" Ray Parker Jr. did, for a number one Billboard hit. But somebody at Columbia looked at that lyric, retired the actual poster taglines ("They're Here To Save The World" and "We're Ready To Believe You"), and decided to make a song hook the permanent face of a $370 million franchise.

That person has never been named.

Which makes this the first episode of The Poster Says... where the mystery isn't who WROTE the tagline. It's who PROMOTED it.

Nate is joined by fellow voice actor and longtime colleague Mary Morgan, whose credits run from One Piece and Fairy Tail to Diablo IV and Hearthstone, to break down Ivan Reitman's Ghostbusters (1984). The first comedy ever to spend real money on special effects. The movie Columbia had almost no faith in. The highest-grossing film of its year.

Along the way: the 60-plus rejected theme song submissions before Ray Parker Jr. walked in. The Huey Lewis plagiarism lawsuit that's still sealed to this day. Why "We're Ready To Believe You" might be the most underrated alternate tagline in franchise history.

And why "Who ya gonna call?" is the only major movie tagline that doesn't work unless the audience finishes it for you.

Two voice actors. One perfect question. You already know the answer.

🎙️ Follow Nate Begle: natebegle.com | @natebegle on YouTube and @natebeglevo on Discord

Mary Morgan is a voice actor whose credits span animation, anime, video games and beyond, including One Piece, Fairy Tail, Diablo IV and Hearthstone.
🔗 marymorganvo.com | @marymorganactorvoice on YouTube

The Poster Says… theme by:
Dr. Ariel Alexander

"It Mu5t Be Found."

Look at it again. The "5" replacing the S isn't just a design flourish — it's a smuggling operation. Months before audiences knew the title, before any cast had been announced, before a single frame had been shown, the marketing team hid the number FIVE inside the word "Must" on a teaser poster. The tagline is doing two jobs at once: the words promise urgency around an unnamed "it," while the typography has already told you what "it" is. That is sophisticated, layered, graphic-driven copywriting — and the person who thought of it has never been named.

Which is appropriate. Because the "it" the tagline is asking you to find turns out not to be an object at all. It's Leeloo. And even more specifically, by the film's extraordinary ending, it's LOVE — an abstract emotional force that the entire plot has been building toward without ever announcing itself. A teaser that seemed to be about a missing macguffin was actually about a missing truth. Five words that work completely differently once you've seen the film than they did before you bought the ticket.

Joining Nate for this one is his friend of over twenty years — admin professional, cook, and by her own unambiguous declaration, the biggest Fifth Element nerd on the planet — Carley Jo Cave. Her Instagram handle is @shiny_multipass. If you know, you know. If you don't, you will by the end of this episode.

Along the way: Jean-Paul Gaultier designing nearly every costume in the film, including Leeloo's iconic bandage outfit. Comic book legends Moebius and Jean-Claude Mézières bringing their entire visual universe to Pinewood Studios. Chris Tucker's Ruby Rhod — reportedly turned down by Prince and Will Smith before Tucker said yes. The film that opened the 50th Cannes Film Festival and became the highest-grossing French film in history at that time. And the five other documented taglines — including "Is it love or live?" which quietly spoils the entire ending if you know where to look.

Multipass.

🎙️ Follow Nate Begle: natebegle.com | @natebegle on YouTube and @natebeglevo on Discord

Carley Jo Cave is an admin professional, cook, and by her own unambiguous declaration, the biggest Fifth Element nerd on the planet. Her Instagram handle is @shiny_multipass. If you know, you know.

🔗 @shiny_multipass on Instagram

The Poster Says… theme by:
Dr. Ariel Alexander