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The Practice: Podcasting for Healthcare Professionals

The Practice: Podcasting for Healthcare Professionals

Written by: Toby Goodman
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About this listen

 If you work in healthcare, you are already having the same conversations every day. Explaining your approach. Answering the same questions. Clarifying what makes your work different. Most of that effort stays in the room. The Practice is about changing that. This podcast shows you how to turn your expertise into something that continues to support your work. So people understand you before they meet you. So your team stays aligned. So you are not repeating yourself all day. Over time, this becomes a body of work that reflects how you think and how you practise. Something patients, peers, and partners can return to. Each episode explores a simple idea: How to capture the thinking behind your work and make it useful beyond a single conversation. I’m Toby Goodman. I work with high-trust professionals and healthcare organisations where the stakes are high and the message matters. That includes oncologists, therapists, and private practice owners, alongside leadership teams and educators. I’m also the author of Narrow Podcasting, a number one international bestseller. If you want a more deliberate way to communicate, build trust, and grow your practice, you’re in the right place. Say it once. Let it do the work.Copyright 2026 Toby Goodman Economics Hygiene & Healthy Living Management Management & Leadership Marketing Marketing & Sales Physical Illness & Disease
Episodes
  • How To Start a Podcast For Your Healthcare Practice

    How To Start a Podcast For Your Healthcare Practice
    May 4 2026

    Starting a podcast often feels like adding something else to manage.

    A few episodes get recorded.

    Then it becomes something that needs maintenance.

    In this episode, I walk through a different approach.

    Treating your first podcast as something defined, built around your work, with a clear purpose for each episode.

    You’ll hear:
    • Why most podcasts drift and eventually stop
    • How to structure your first podcast as a focused season
    • What an 8–10 episode build looks like in practice
    • How each episode supports patients or clients, your team, and referrals
    • The different ways you can implement this depending on your setup

    When this is in place, your podcast becomes something you use across your practice.

    Something that supports communication without adding more to your day.

    🎧 Follow “The Practice” for more episodes

    🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself

    Case Study Group: https://tobygoodman.com/case-study

    🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals

    Launch: https://tobygoodman.com/launch-a-healthcare-podcast

    👋 Connect with me

    LinkedIn

    https://www.linkedin.com/in/toby-goodman-cxs/

    Instagram

    https://www.instagram.com/i.am.tobygoodman/

    Mentioned in this episode:

    Next Steps

    VISIT: tobygoodman.com/thepractice
    Show More Show Less
    5 mins
  • Get Referrals For Your Healthcare Practice, Clinic or Facility

    Get Referrals For Your Healthcare Practice, Clinic or Facility
    May 4 2026

    Referrals are simple in principle.

    Someone knows what you do.

    They meet someone who needs it.

    They make an introduction.

    But in reality, referrals often depend on how well someone can explain your work.

    ]And that’s where things break down.

    In this episode, I look at how podcasting helps your network refer to you more clearly by giving them something accurate to share.

    You’ll hear:
    • Why referrals often don’t happen, even when people want to refer you
    • How to make it easier for others to explain what you do
    • How better context improves the quality of referrals
    • Why conversations start in a stronger position when this is in place

    When your network has something clear to pass on, referrals feel more natural.

    And the people you speak to arrive with a better understanding of how you work.

    🎧 Follow “The Practice” for more episodes

    🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself

    Case Study Group: https://tobygoodman.com/case-study

    🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals

    Launch: https://tobygoodman.com/launch-a-healthcare-podcast

    👋 Connect with me

    LinkedIn

    https://www.linkedin.com/in/toby-goodman-cxs/

    Instagram

    https://www.instagram.com/i.am.tobygoodman/

    Mentioned in this episode:

    Next Steps

    VISIT: tobygoodman.com/thepractice
    Show More Show Less
    5 mins
  • Improve Patient Understanding Before Consultation

    Improve Patient Understanding Before Consultation
    May 4 2026

    Before a patient or client arrives, they’ve usually picked things up from different places.

    Some of it is useful. Some of it isn’t.

    So consultations often start by going over the same old ground.

    In this episode, I show you how podcasting changes that starting point by helping patients or clients arrive already prepared for the conversation.

    You’ll hear:
    • How to help patients or clients understand what to expect before they meet you
    • Why consultations can start further along when the basics are already clear
    • How better preparation leads to more focused questions and faster decisions
    • How this supports your team by setting up conversations properly in advance

    🎧 Follow “The Practice” for more episodes

    🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself

    Case Study Group: https://tobygoodman.com/case-study

    🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals

    Launch: https://tobygoodman.com/launch-a-healthcare-podcast

    👋 Connect with me

    LinkedIn

    https://www.linkedin.com/in/toby-goodman-cxs/

    Instagram

    https://www.instagram.com/i.am.tobygoodman/

    Mentioned in this episode:

    Next Steps

    VISIT: tobygoodman.com/thepractice
    Show More Show Less
    4 mins
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