Owning a Dental Practice is no easy task. Between managing treatments, hiring new staff, and keeping up with the latest treatments and technology, there's little time for anything else. But that doesn't mean you can skimp on event planning! Here are three of the five rookie mistakes every Dental Practice owner makes when planning an event. 1) Doing a poor job of informing staff 2) A lack of role-play and run-throughs 3) Not having 1 on 1 consultations as part of the event Want to know the other two? Listen to the entire episode of the Practice Aligner Podcast today. Avoid these mistakes and your next event will be a smashing success!

If you hosted a dental event and were disappointed with the turnout, don't worry! There are still ways to get something out of it. In this video, we share four tips for making the most of your dental event, no matter how many people showed up.

☝🏼 TIP 1: Extend the special promos for a few more days and send a SPECIAL invite to all those who RSVP’d or showed interest in your event.

☝🏼 TIP 2: Assign someone to take photos and videos during your event. Make it look fun and interesting. Not only will you have content for the next few months, but you can also create a bit of FOMO for next time!

☝🏼 TIP 3: It’s all in the follow-up! Having an automated follow-up sequence that includes thanking your attendees, calling them to action to a no-brainer offer, referring a friend, or even asking them for a review will be key to bringing in more business. 

Are you planning a holiday event for your Dental Practice business this year? Then, you should really listen to this week’s Practice Aligner Podcast episode. We give you the 6 main things you should be taking into consideration to get the most out of your event and make it the most profitable one of the year!

1. Setting measurable & realistic GOALS. 

2. What would planning “way” in advance look like?

3. Event Structures to consider

4. Incentives & Specials you MUST include

5. Staff Training you NEED

6. Fun Part: Decor Galore!