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The Promo Playbook by Cubic Promote

The Promo Playbook by Cubic Promote

Written by: charles-au
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About this listen

Welcome to The Promo Playbook, your backstage pass to the world of promotional marketing. Brought to you by Cubic Promote (https://www.cubicpromote.com.au/) Australia’s award-winning supplier of branded merchandise, this podcast is your go-to guide for making marketing and promo products work harder for your business. In each episode, we unpack real campaigns, talk to industry insiders, and share practical strategies to help you boost brand visibility, engage customers, and stand out. From trade shows to onboarding kits, we cover it all — with no fluff, just real insights that convert.

© 2026 The Promo Playbook by Cubic Promote
Economics Marketing Marketing & Sales
Episodes
  • This Is Why Your Ads Feel Like They’re Following You
    Apr 24 2026

    Silence after you send a quote can mess with your head, but it’s usually just friction, timing, or mismatched tone. We walk through a follow-up email we’d actually send when a prospective client hasn’t replied for a few weeks, including the exact kind of wording that makes it easy for someone to answer without feeling pressured. The goal is simple: get clarity, uncover objections, and move the opportunity forward with a message that sounds human.

    From there, we dig into why follow-ups work differently depending on personality. Some people want the direct question and a fast decision. Others need more detail, more reassurance, and a calmer, more considered approach. We talk about tailoring your sales follow-up email to different decision styles and how to do it even when you don’t have perfect information about the prospect.

    We also zoom out into the system behind the message: tracking where each lead came from, linking your follow-up to the original campaign that triggered the enquiry, and adding a small hit of value so you’re not just “checking in.” We cover follow-up cadence, how newsletter nurturing fits in, and how targeted emails and case studies keep you relevant over time. Then we take a sharp turn into digital marketing tactics like geo-targeting and event targeting, why ads can feel creepy accurate, and how marketers can reach the right people based on where they physically go. If you want better response rates, smarter lead nurturing, and a clearer client acquisition process, this one is for you. Subscribe, share it with a friend who sells services, and leave a review with your best follow-up line so we can compare notes.

    Follow Cubic Promote:
    🌐 Website: https://www.cubicpromote.com.au
    🔗 LinkedIn: https://au.linkedin.com/company/cubic-promote
    📸 Instagram: https://www.instagram.com/cubicpromote/
    👍 Facebook: https://www.facebook.com/CubicPromote
    🎵 TikTok: https://www.tiktok.com/@cubic_promote
    📌 Pinterest: https://au.pinterest.com/cubicpromote/
    ⭐ Google Business: https://share.google/hskqvOCdVzgckNmYJ
    ✖️ X: https://x.com/cubicpromote

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    6 mins
  • “Annoying” Salespeople Win - Here’s Why
    Apr 22 2026

    Follow-up gets a bad reputation, but we think the real problem is fear. If you’ve ever held back because you didn’t want to annoy a prospect, we unpack a different lens: when someone enquires, they’re asking you to help solve a problem, and consistent follow-up is part of doing the job well. We talk about the personality side too, especially how introverts can follow up confidently without feeling pushy.

    From there, we explore why repetition in advertising works even when it’s loud, frequent, or genuinely irritating. The point isn’t to be obnoxious, it’s to earn a permanent spot in someone’s memory so you’re the first name they think of when timing changes. We compare sales follow up to brand recall, and why “top of mind” often beats “best deal” when a buyer is ready to move.

    We also get practical about marketing measurement and advertising attribution. Radio and TV can feel impossible to track, so we share the simplest bridge from offline to online: a clear, isolated call to action like a unique URL or promo code. And because we can’t help ourselves, we finish with a lighter detour into performance habits, from cacao powder for antioxidants to backward running and sled pulls for knee-friendly training.

    If this helped you rethink persistence, measurable marketing, or staying sharp day to day, subscribe, share the show with a mate, and leave a quick review so more people can find it.

    Follow Cubic Promote:
    🌐 Website: https://www.cubicpromote.com.au
    🔗 LinkedIn: https://au.linkedin.com/company/cubic-promote
    📸 Instagram: https://www.instagram.com/cubicpromote/
    👍 Facebook: https://www.facebook.com/CubicPromote
    🎵 TikTok: https://www.tiktok.com/@cubic_promote
    📌 Pinterest: https://au.pinterest.com/cubicpromote/
    ⭐ Google Business: https://share.google/hskqvOCdVzgckNmYJ
    ✖️ X: https://x.com/cubicpromote

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    10 mins
  • AI Built A Website, Hired Our Team… Cost Us Less, Did More
    Apr 17 2026

    Hiring used to be a slow grind: post a role, drown in resumes, miss great people because you can’t move fast enough. We put that to the test by running an international search for high-skill web developers, pulling in roughly 150 applicants in two days, then using AI to cut the pile down to a tight shortlist we could actually interview. The result surprised us: within a couple of days we hired two developers, and our existing team was genuinely impressed by the skill level that surfaced.

    From there, we zoom out into what this speed means for the future of work. If a candidate shows up with their own AI “team” already set up, copywriting, video editing, research, and more, are you hiring one person or an entire capability stack? We talk about why AI literacy is quickly becoming a baseline skill in marketing and digital roles, and why the people who learn to orchestrate tools well will pull away from the pack.

    We also get practical about AI website development and automation. One of us built a client site in about six hours and estimates around $6,000 AUD saved, but we’re honest about the trade-offs: updates can be clunky, tiny design tweaks can derail outputs, limits and crashes still happen, and complex CMS-style sites remain a challenge. Finally, we connect the dots to bigger business economics: AI-driven efficiency, the risk of hollowing out mid-level roles, and why expensive CRM platforms like Salesforce and even HubSpot face real pressure as AI makes “big company” capabilities cheaper.

    Subscribe for more real-world AI workflows, share this with a teammate who’s still doing things the slow way, and leave a review with your take: would you trust AI to help choose who gets the interview?

    Follow Cubic Promote:
    🌐 Website: https://www.cubicpromote.com.au
    🔗 LinkedIn: https://au.linkedin.com/company/cubic-promote
    📸 Instagram: https://www.instagram.com/cubicpromote/
    👍 Facebook: https://www.facebook.com/CubicPromote
    🎵 TikTok: https://www.tiktok.com/@cubic_promote
    📌 Pinterest: https://au.pinterest.com/cubicpromote/
    ⭐ Google Business: https://share.google/hskqvOCdVzgckNmYJ
    ✖️ X: https://x.com/cubicpromote

    Show More Show Less
    11 mins
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