If I had to start my waxing business from scratch, this is exactly how I would do it and it’s exactly how I did do it.

This is the same framework I used to build Rebel Wax Studio over the past year after already scaling a seven figure brand. No theory. No guessing. Just proven priorities.

This video is for estheticians who have mastered their technique and are ready to stop playing small and start building a real business.

If that’s you, take notes.

In this video, I walk through:

• Choosing the right location and lease

• Building a personal brand on social media

• Creating a website that actually ranks

• Claiming and using your Google Business page

• Using photos and updates to drive local traffic

• Buying SEO focused domains

• Collecting reviews early and consistently

• Choosing and setting up a booking system

• Creating a new client promo that converts

• Using Instagram and TikTok for local growth

• Setting up ManyChat automations

• Attending local events to collect leads

• Sending a weekly newsletter from day one

• Using local Facebook groups strategically

• Letting go of perfection and taking action

• Staying consistent when results feel slow

If you are not willing to market yourself, learn sales, and stay disciplined, going solo is not the move. This video breaks down what it actually takes and how to do it without overcomplicating everything.

Momentum beats perfection. Every time.

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

JOIN OUR FREE COMMUNITY: REBEL WAX BREEGADE

https://www.skool.com/rebel-wax-breegade/

SHOP REBEL WAX: Get 2 Free Sample Size Bags | USE CODE: TRYREBEL

https://lashandwaxoc.com/collections/hard-wax/products/rebel-hard-wax-100g-sample-size-bags

Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

ENTER TO WIN FREE WAXING PRODUCTS

We have new giveaways every month. Enter this Month’s by clicking the link below:

https://lashandwaxoc.com/pages/giveaways

STARTING YOUR WAX BUSINESS?

Looking for helpful information and resources about running your wax business? This is the place! Check out all the companies and services we recommend.

https://lashandwaxoc.com/pages/resources

GLOSS GENUIS: BEST SOFTWARE FOR SALONS & SPAS

https://app.glossgenius.com/signup?pscd=start.glossgenius.com&ps_partner_key=YnJlYW5uYW1lc3F1aXQzNzY5&ps_xid=YTxAnTEvXY7jUS&gsxid=YTxAnTEvXY7jUS&gspk=YnJlYW5uYW1lc3F1aXQzNzY5

TRULEAN NUTRITION PRODUCTS | USE CODE: BREE15

https://www.trulean.com/?a_aid=67253d04dfd4b

CONNECT WITH ME:

Instagram | https://www.instagram.com/breemesquit/

LEARN MORE ABOUT OUR PRODUCTS:

Instagram | https://www.instagram.com/lashandwaxoc/

Tiktok | https://www.tiktok.com/@lashandwaxoc

If you’re a solo esthetician or waxer who sets big goals every year but struggles to follow through, this episode is for you.

In this podcast, I break down a realistic approach to goal setting that actually leads to progress instead of burnout. We talk about why reflection matters before setting new goals, how to define a clear yearly goal, and how to work backwards into quarterly, monthly, weekly, and daily actions that are achievable and sustainable.

I also cover why small goals and consistency matter more than massive motivation, how to set goals across multiple areas of your life, and why ego driven goals like follower count don’t always align with the life or business you actually want.

If you’re ready to stop quitting on yourself and start stacking small wins that create real change over time, this episode will help you reset and refocus.

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

JOIN OUR FREE COMMUNITY: REBEL WAX BREEGADE

https://www.skool.com/rebel-wax-breegade/

SHOP REBEL WAX: Get 2 Free Sample Size Bags | USE CODE: TRYREBEL

https://lashandwaxoc.com/collections/hard-wax/products/rebel-hard-wax-100g-sample-size-bags

Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

ENTER TO WIN FREE WAXING PRODUCTS

We have new giveaways every month. Enter this Month’s by clicking the link below:

https://lashandwaxoc.com/pages/giveaways

STARTING YOUR WAX BUSINESS?

Looking for helpful information and resources about running your wax business? This is the place! Check out all the companies and services we recommend.

https://lashandwaxoc.com/pages/resources

GLOSS GENUIS: BEST SOFTWARE FOR SALONS & SPAS

https://app.glossgenius.com/signup?pscd=start.glossgenius.com&ps_partner_key=YnJlYW5uYW1lc3F1aXQzNzY5&ps_xid=YTxAnTEvXY7jUS&gsxid=YTxAnTEvXY7jUS&gspk=YnJlYW5uYW1lc3F1aXQzNzY5

TRULEAN NUTRITION PRODUCTS | USE CODE: BREE15

https://www.trulean.com/?a_aid=67253d04dfd4b

CONNECT WITH ME:

Instagram | https://www.instagram.com/breemesquit/

LEARN MORE ABOUT OUR PRODUCTS:

Instagram | https://www.instagram.com/lashandwaxoc/

Tiktok | https://www.tiktok.com/@lashandwaxoc

If you’re a solo esthetician or waxer and you’ve ever received a one star review, this episode is for you.

Bad reviews can feel personal, especially when you’re the face of your business. In this episode, I break down exactly how to respond to negative reviews without panicking, getting defensive, or damaging your reputation.

You’ll learn how to assess whether there’s any truth in the feedback, when it makes sense to reach out privately, how to respond professionally in public, and why your response isn’t actually for the unhappy client but for future clients deciding whether to book with you.

If you want to grow your waxing or esthetics business with confidence, strong boundaries, and professionalism, this episode will change how you view negative reviews forever.

FREE WAXING 101 COURSE

Master Hard Waxing So You Can Elevate Your Services & Become The Waxing Expert In Your Area!

https://training.lashandwaxoc.com/101

JOIN OUR FREE COMMUNITY: REBEL WAX BREEGADE

https://www.skool.com/rebel-wax-breegade/

SHOP REBEL WAX:

Get 2 Free Sample Size Bags | USE CODE: TRYREBEL

https://lashandwaxoc.com/collections/hard-wax/products/rebel-hard-wax-100g-sample-size-bags

Wax Pads | SMAs | Rebel Wax | Hard Wax Supplies

ENTER TO WIN FREE WAXING PRODUCTS

We have new giveaways every month. Enter this Month’s by clicking the link below:

https://lashandwaxoc.com/pages/giveaways

STARTING YOUR WAX BUSINESS?

Looking for helpful information and resources about running your wax business? This is the place! Check out all the companies and services we recommend.

https://lashandwaxoc.com/pages/resources

GLOSS GENUIS: BEST SOFTWARE FOR SALONS & SPAS

https://app.glossgenius.com/signup?pscd=start.glossgenius.com&ps_partner_key=YnJlYW5uYW1lc3F1aXQzNzY5&ps_xid=YTxAnTEvXY7jUS&gsxid=YTxAnTEvXY7jUS&gspk=YnJlYW5uYW1lc3F1aXQzNzY5

TRULEAN NUTRITION PRODUCTS | USE CODE: BREE15https://www.trulean.com/?a_aid=67253d04dfd4b

CONNECT WITH ME:

Instagram | https://www.instagram.com/breemesquit/

LEARN MORE ABOUT OUR PRODUCTS:

Instagram | https://www.instagram.com/lashandwaxoc/

Tiktok | https://www.tiktok.com/@lashandwaxoc