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The Retreat Leaders Podcast

The Retreat Leaders Podcast

Written by: Shannon Jamail
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Welcome to The Retreat Leaders Podcast, a top 2% global podcast for retreat leaders, venue owners, and entrepreneurs building powerful retreat businesses. Hosted by Shannon Jamail of Retreat Ranch, this show shares real conversations, expert strategy, and behind-the-scenes insights from leaders in the retreat industry. From marketing and pricing to guest experience, operations, and avoiding expensive mistakes, you'll learn what it really takes to host retreats that are both transformational and profitable. Whether you're planning your first retreat or scaling an established retreat business, this podcast will help you lead with confidence and grow with intention. Learn more at https://theretreatleadersplaybook.com/ Economics Leadership Management & Leadership Self-Help Success
Episodes
  • EP 277 Why Being in the Room Changes Everything: Lessons from the Retreat Industry Forum

    EP 277 Why Being in the Room Changes Everything: Lessons from the Retreat Industry Forum
    Jul 2 2026
    The Retreat Industry Forum is over... And I'm still getting messages. Every week, retreat leaders, venue owners, and wellness entrepreneurs are reaching out asking: "When is the next one?" "How do I get on the waitlist?" "I heard it was incredible. Are you doing it again?" But here's what's interesting: Most people aren't asking about the presentations. They're talking about the conversations. The connections. The collaborations. The feeling of being surrounded by people who understand this industry and are actively building something meaningful. In this episode of The Retreat Leaders Podcast, Shannon Jamail recaps the Retreat Industry Forum and shares what made the event so impactful—from the expert speakers and business strategies to the networking, partnerships, and unexpected opportunities that emerged between sessions. She also discusses why information alone isn't enough anymore and why proximity remains one of the most powerful accelerators for business growth. Finally, Shannon shares details about the upcoming Retreat Leader Mastermind, a smaller and more intimate experience designed for retreat leaders who are ready for personalized strategy, implementation, visibility, and growth. If you've been wondering how to take your retreat business to the next level, this episode is for you. Join me at the forum: https://mindbodycomplete.com/profit-with-purpose-mastermind/ What You'll Learn in This Episode What made the Retreat Industry Forum so impactfulWhy proximity accelerates business growthThe collaborations and partnerships formed at the ForumWhy information isn't enough without implementationThe value of surrounding yourself with experienced retreat leadersWhat makes the Retreat Leader Mastermind differentWhy personalized feedback can accelerate your success Key Takeaways The Best Conversations Happen Between Sessions Some of the most valuable moments at the Forum didn't happen on stage. They happened over coffee, lunch, cocktails, and hallway conversations. Information Is Everywhere. Proximity Is Rare. Most retreat leaders don't need more information. They need: supportaccountabilityperspectiveconnection Your Environment Shapes Your Results The rooms you choose determine: your standardsyour thinkingyour opportunitiesyour growth Retreat Businesses Grow Faster Through Collaboration Many of the most valuable connections at the Forum led to: partnershipsreferralsspeaking opportunitiescollaborationsfriendships The Mastermind Is Built for Deeper Growth Unlike a larger conference, the Retreat Leader Mastermind focuses on: personalized strategydirect feedbackimplementationvisibilityaccountability Mentioned in This Episode Retreat Leader Mastermind An intimate, high-level experience for retreat leaders ready to grow their businesses with strategy, accountability, and expert support. Includes: Personalized business coaching Retreat pricing and profitability guidance from Erin B. Haag Legal insights from Sarah from Destination Legal Professional headshots and branding photos Visibility and marketing support Strategic networking and collaboration Direct feedback on your retreat business The Retreat Leaders Podcast Resources and Links: JOIN OUR MASTERMIND IN AUSTIN IN AUGUST Learn to Host Retreats Join our private Facebook Group Get your legal docs for retreats Join our LinkedIn Group Apply to be a guest on our show Grab the AI + SEO Mini Course Grab the Pitch to Profit Mini Course Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ------- TIMESTAMPS The Power of "Being in the Room" (00:02:16) The real magic of the forum wasn't just the content, but the connections, collaborations, and support that happened in person. Information vs. Implementation (00:05:35) Information is easily accessible online, but real growth comes from implementation, confidence, and seeing others succeed in person. Collaboration Over Competition (00:06:43) The retreat industry grows stronger through connection and collaboration, not gatekeeping, which was a key outcome of the forum. Introducing the Retreat Leader Mastermind (00:07:48) Shannon introduces her upcoming smaller, intimate mastermind event designed for personalized, hands-on support for individual retreat businesses. Mastermind Guest Experts and Features (00:09:09) The mastermind will feature experts on pricing and legal matters, surprise speakers, and professional headshots for all attendees. Why In-Person Events Accelerate Growth (00:10:24) Growth rarely happens in isolation. Being in the right room challenges your thinking, raises your standards, and fuels action.
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    12 mins
  • Throwback Thursday: What If Your Retreat Could Be Worth $55,000? A Conversation on Confidence, Conviction & Premium Retreats with Kyera Kacey

    Throwback Thursday: What If Your Retreat Could Be Worth $55,000? A Conversation on Confidence, Conviction & Premium Retreats with Kyera Kacey
    Jul 9 2026
    This week's Throwback Thursday episode is one that will challenge your thinking. And that's exactly why I'm bringing it back. In this powerful conversation, Shannon Jamail sits down with Kyera Kacey, a bold entrepreneur, speaker, and retreat leader known for helping people break through limitations around money, confidence, and self-worth. Love her approach or disagree with parts of it, one thing is certain: Kyera challenges retreat leaders to think bigger. Much bigger. In this episode, Kyera shares how she launched and sold out her first retreat in Ireland, then went on to host luxury experiences priced from $17,000 to $55,000 per attendee. The conversation explores: The role of self-belief in salesWhy conviction matters more than tacticsPremium retreat pricingThe relationship between money and serviceCreating transformational retreat experiencesBreaking through limitations around worth and visibility This episode isn't really about charging $55,000. It's about the beliefs that either expand or limit what's possible in your retreat business. Whether you're pricing a retreat at $2,000, $5,000, or $20,000+, this conversation will challenge you to examine the stories you're telling yourself about value, money, and what people are willing to invest in. What You'll Learn in This Episode The connection between self-belief and retreat salesWhy confidence impacts retreat pricingHow conviction influences enrollmentThe mindset behind premium retreat experiencesWhy transformational experiences command higher pricesHow to stop letting fear dictate pricing decisionsWhat luxury retreat guests are actually buying Key Takeaways Your Pricing Reflects Your Beliefs Many retreat leaders don't have a pricing problem. They have a confidence problem. Conviction Sells Guests often respond more to your certainty than your sales page. Premium Pricing Requires Premium Thinking Higher pricing isn't about charging more. It's about creating exceptional value and owning it. Transformation Is Worth More Than Information People invest in outcomes, breakthroughs, and experiences. Not schedules and itineraries. Self-Belief Is a Business Skill The way you think about yourself impacts everything from marketing to sales to pricing. About Kyera Kacey Kyera Kacey is a personal development leader, entrepreneur, speaker, and retreat host known for her bold approach to transformation, abundance, and self-worth. Her work challenges individuals to break through limitations, expand their thinking, and create extraordinary results in life and business. Learn more at: www.kyerakacey.com The Retreat Leaders Podcast Resources and Links: Join our Mastermind in Austin! Learn to Host Retreats Join our private Facebook Group Get your legal docs for retreats Join our LinkedIn Group Apply to be a guest on our show Grab the AI + SEO Mini Course Grab the Pitch to Profit Mini Course Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ------------ TIMESTAMPS Welcoming Kyra Casey (00:01:55) Shannon welcomes guest Kyra Casey to the show and they briefly discuss her background in personal development since age 17. Kyra's First Unconventional Retreat (00:03:02) Kyra shares how she spontaneously planned her first international retreat in Ireland for $17,000, selling the first spot within an hour. The Power of Belief and Conviction (00:04:52) Kyra explains her "Always Be Convinced" methodology, emphasizing that self-belief is more crucial for success than following conventional rules. Unconventional High-Ticket Pricing (00:07:46) Kyra discusses her high-end pricing strategy, starting her first retreat at $17,000 and valuing her extensive experience and transformation. Consciousness Around Money and Pricing (00:09:54) The conversation covers how judgment around pricing reflects a person's consciousness and why Kyra doesn't take others' opinions personally. A Client Who Paid More (00:10:54) Kyra shares a story of a client who chose to pay $77,000 for a retreat instead of the offered $55,000. Handling Discount Requests (00:13:16) Kyra explains her policy of not offering discounts and instead guiding people to other options if her pricing isn't a fit. Kyra's Recent Tulum Retreat (00:15:38) Kyra talks about her recently concluded retreat in Tulum for eight women, focused on creating change and having fun. Who Attends Kyra's Retreats (00:16:18) Kyra describes her ideal clients as people seeking change, tough love, and self-expression in their personal and professional lives. Other Services Offered (00:17:24) Kyra briefly mentions her other offerings, including private mentorship, a mastermind, and a low-ticket membership for her community. Best Practices for Retreat Leaders (00:18:48) Kyra advises leaders to create retreats from a place of pure desire ...
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    21 mins
  • Throwback Thursday: The Retreat Pricing Mistake That's Costing You Thousands with Erin Haag

    Throwback Thursday: The Retreat Pricing Mistake That's Costing You Thousands with Erin Haag
    Jul 16 2026
    This week's Throwback Thursday episode tackles one of the biggest challenges facing retreat leaders today: Pricing. Because let's be honest... Most retreat leaders aren't struggling because they don't know how to host a great retreat. They're struggling because they're underpricing their expertise, their experiences, and the transformation they provide. In this popular episode, Shannon Jamail sits down with retreat pricing expert Erin Haag to discuss the difference between attracting price shoppers and attracting value-driven buyers. Together they explore why so many retreat leaders: charge too littlework too hardtake on too much riskand end up making far less profit than they should You'll learn why pricing isn't just about covering costs—it's about creating a sustainable business that allows you to serve your guests at the highest level. Shannon and Erin also discuss: Why low pricing often attracts the wrong buyersThe difference between price-sensitive and value-focused guestsWhy premium retreats often perform better during economic uncertaintyThe hidden costs of underpricingHow to communicate transformation rather than featuresWhy retreat leaders need to stop charging based on fear Whether you're hosting your first retreat or your fiftieth, this episode will challenge how you think about pricing and profitability. Because transformational experiences deserve transformational pricing. What You'll Learn in This Episode The difference between price shoppers and value shoppersWhy underpricing hurts both you and your guestsHow to price retreats for profit and sustainabilityWhy premium retreats can be more resilient during economic shiftsThe importance of communicating value over costCommon pricing mistakes retreat leaders makeHow pricing impacts the type of guests you attract Key Takeaways Price Determines Who You Attract The guests attracted to a $2,000 retreat often have different buying motivations than those investing $7,000 or more. Underpricing Creates Problems Many retreat leaders think lower prices mean more bookings. Often, the opposite is true. Retreats Are Not Vacations You're not selling a hotel room. You're selling transformation, growth, support, community, and results. Profitability Matters A retreat that breaks even isn't necessarily successful. Retreat businesses must be profitable to remain sustainable. Value-Based Buyers Think Differently When guests understand the value of the experience, price becomes only one part of the decision. The Retreat Leaders Podcast Resources and Links: Join our Mastermind in Austin! Learn to Host Retreats Join our private Facebook Group Get your legal docs for retreats Join our LinkedIn Group Apply to be a guest on our show Grab the AI + SEO Mini Course Grab the Pitch to Profit Mini Course Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ------------ TIMESTAMPS Throwback Thursday Introduction (00:00:00) Shannon introduces this archived episode with Erin Haag and explains why the conversation around retreat pricing is still so relevant today. Why Pricing Matters in the Retreat Industry (00:00:17) Shannon shares why pricing remains one of the biggest challenges retreat leaders face, especially when they are delivering transformational experiences but not making enough profit. A Retreat Is Not Just a Vacation (00:01:09) Shannon reminds retreat leaders that retreats are experiences that create change, and believing in the value of the offer is essential. Welcoming Erin Haag Back to the Show (00:01:55) Shannon welcomes Erin Haag back to the podcast and shares why they are aligned on the topic of retreat pricing, even though their pricing models are different. The Problem With Underpricing Retreats (00:02:20) Shannon and Erin discuss why retreat leaders often get stuck in their heads around pricing and how undercharging can hurt both the host and the industry. Retreats Are a Business (00:03:19) Erin explains that retreats must be profitable if they are being run as a business, not a nonprofit or hobby. The Facebook Pricing Debate (00:04:10) Erin shares the story of a Facebook post where a retreat leader asked for advice after raising her retreat price to $6,000. Higher Priced Retreats Are Easier to Sell (00:05:02) Erin explains why higher priced retreats can be easier to sell because they attract value-based buyers instead of price shoppers. Tiffany's Buyers vs. Claire's Buyers (00:05:25) Erin uses the comparison of Tiffany's and Claire's shoppers to explain how price impacts the type of buyer a retreat attracts. The Economy and High-Ticket Retreat Buyers (00:08:10) Shannon and Erin discuss why lower-ticket buyers may be more affected by the economy, while value-based buyers are still willing to invest in premium retreats. Matching Price ...
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    26 mins
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