You can't just throw up AI slop and call it content. AI may be flooding your inbox, but does it still have a place in authentic sales outreach? Mandy McEwen, digital marketing expert and founder of Mod Girl Marketing, joins Mark Hunter to help sales professionals navigate the evolving landscape of LinkedIn and social media in the age of artificial intelligence. Mandy unpacks the biggest shifts happening in buyer behavior, offering fresh insights into how sales teams can leverage AI without losing the human touch. Listen in to discover why personalization alone isn't enough and how genuine relevance can help you stand out.

Mark and Mandy probe the growing importance of building a visible, trustworthy personal brand on LinkedIn. They explore common pitfalls in sales prospecting, from lazy automation to the dangers of spammy messaging that threatens your reputation. Tune in for tips on optimizing your LinkedIn presence, using buyer intent signals, and why slowing down could be the smartest move for your team this year.

👤 About the Guest

Mandy McEwan is a LinkedIn and Sales Navigator trainer helping B2B founders and sales teams turn LinkedIn activity into real pipeline with a human-first system, custom AI tools, and a simple thirty minute a day rhythm.

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2026 will be the year of less, not more. Join Mark as he unpacks what it takes to succeed in prospecting for 2026, revealing why old tactics are fading fast. Get a preview of how to build meaningful relationships, harness referrals with proof, and position yourself as a trusted advisor in an AI-driven world.

Find out WHY less can mean more, and how narrowing your focus leads to stronger results and deeper trust with prospects. Tune in to discover which foundational shifts every salesperson must embrace to stay ahead of the curve this year

💡Read the BLOG this week's episode.

How do the latest breakthroughs in science reshape the way we approach selling? David Hoffeld, renowned sales thought leader and author of "The Science of Selling," joins Mark Hunter to dig deep into the true mechanics of the buying process.

Drawing from tens of thousands of peer-reviewed studies in behavioral economics, psychology, and neuroscience, David reveals why the fundamentals of how our brains make buying decisions have never changed, even as the world of sales keeps evolving. This episode tackles the pivotal question: what really makes buyers say yes, and how can salespeople guide customers with confidence, integrity, and lasting impact?

If you want to better serve your customers and gain a critical edge in competitive markets, don't miss this episode.

👤 About the Guest

David Hoffeld has pioneered a groundbreaking sales training approach based on neuroscience and behavioral science that dramatically increases sales results. He's the author of 'The Science of Selling' and 'Sell More with Science.' Find out more at: www.hoffeldgroup.com

💡Read the BLOG for this week's episode.