Episodes

  • Laura Fernandez, Sr Director Revenue Partnerships - SiriusXM
    Jun 2 2026
    Episode Description:Most leadership conversations focus on managing people. Laura Fernandez offers a different perspective. In this episode of The Seat, Laura shares her 20+ year journey from local radio sales in Las Vegas to scaling revenue partnerships for podcasts at SiriusXM. Along the way, she helped launch Pandora's Las Vegas market, built SiriusXM's Travel vertical from scratch, navigated acquisitions and industry disruption, and carved out a career as an elite individual contributor.Ray and Laura discuss career reinvention, creating opportunities instead of waiting for them, surviving industry change, building influence without direct reports, and why success doesn't always require a management title.Whether you're a seller, leader, creator, or simply figuring out your next chapter, this episode is a reminder that there are many paths to building a meaningful career.Chapters:00:00 – Introduction & Why Laura's Story Is Different04:45 – Growing Up, Journalism Dreams & The Pursuit of Sales08:15 – First Job at Clear Channel & Lessons from an Early Mentor13:00 – Moving to Las Vegas & Seven Years in Radio Sales16:40 – Making the Leap from Radio to Pandora23:45 – Building Casino & Travel Verticals from Scratch26:45 – Navigating COVID & Leading Through Industry Disruption29:15 – Acquisitions, Career Advocacy & Personal Branding32:00 – The Move into Podcast Revenue Partnerships35:00 – Leadership Without Direct Reports39:30 – The Future of Podcasting & Creator-Led Media42:15 – Horses, Passion, Motivation & Personal Growth46:30 – Lightning Round & Final Career AdviceThemes Discussed:Leadership beyond people managementBuilding a career as an elite individual contributorCareer reinventionRadio to streaming audio evolutionPodcast monetizationCreator economyPersonal branding and LinkedInMentorship and professional growthBuilding business verticals from scratchNavigating acquisitions and industry changeKeywords:Laura Fernandez, SiriusXM, Podcast Revenue Partnerships, Podcast Advertising, Podcast Monetization, Audio Advertising, Pandora, Radio Sales, Media Sales, Advertising, Creator Economy, Revenue Leadership, Sales Leadership, Individual Contributor, Career Growth, Career Development, Mentorship, Travel Industry, Sports Betting, iGaming, Digital Media, Streaming Audio, Podcast Business, The Seat Podcast, Ray EricksonLaura's Bio:Laura Fernandez is Senior Director of Revenue Partnerships at SiriusXM, where she helps brands and creators build innovative partnerships across one of the industry's leading podcast portfolios. During her 13+ years with SiriusXM and Pandora, Laura has launched advertising sales initiatives, built high-growth verticals including Travel, Tourism, Casinos, Sports Betting, and iGaming, and helped brands navigate the evolution of audio from terrestrial radio to streaming and podcasts. Today, she focuses on developing custom partnerships spanning audio, video, social, and experiential media while working closely with creators, talent, and advertisers across SiriusXM Media's podcast ecosystem.Based in Las Vegas with her Husband and two dogs, Laura is also an avid equestrian, podcast host, and passionate advocate for continuous growth, mentorship, and lifelong learning.Ray's Bio: Ray Erickson is the host of The Seat, a podcast featuring 1:1 conversations with revenue leaders across media, marketing, and advertising, unpacking the early days, mentors, setbacks, and pivotal moments that shaped how they lead today. Ray is a sales leader with over 20 years in ad-tech, CTV, and digital media, He created The Seat to sharpen his own leadership edge while paying it forward to the next generation of aspiring sales leaders.Social Links:Instagram: @theseat.podTikTok: @theseat.podLinkedIn: The Seat Podcast (LinkedIn Page)Host: Ray Erickson (LinkedIn)Website: www.theseatpodcast.comListen:Apple Podcasts / Spotify / iHeart / Pandora / Acast / YouTube Hosted on Acast. See acast.com/privacy for more information.
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    51 mins
  • Ethan Heftman, CRO - New Tradition
    May 27 2026
    Episode Summary: In this episode of The Seat, Ray Erickson sits down with Ethan Heftman, Chief Revenue Officer at New Tradition, for a conversation about leadership evolution, career reinvention, and navigating the constant change within modern media. Ethan shares how a political science major looking for rent money in New York unexpectedly launched a 25+ year career spanning agency investment, advanced advertising, streaming, and now out-of-home media. From carrying a sales list at A+E Networks to leading revenue organizations at Ampersand and New Tradition, Ethan opens up about the lessons that shaped his leadership style, including the importance of listening, humility, self-awareness, relationships, and embracing discomfort. The conversation also explores the future of out-of-home advertising, the power of real-world media experiences, and why human connection still matters more than ever in an increasingly automated world.Chapters: 00:00 — Leadership Lessons & The Golden Rule 01:00 — Introducing Ethan Heftman & New Tradition 03:00 — From Political Science Major to Media Career 08:45 — The Smuckers Account & Learning to Embrace Discomfort 14:00 — Why Relationships Create Opportunity 16:00 — The Pivot from Agency Side to Sales Side 20:30 — Ego, Self-Awareness & Carrying a Sales List 24:00 — Building Advanced Advertising at A+E Networks 33:00 — Leadership Evolution & Becoming a CRO 36:00 — Why Ethan Joined New Tradition & The Future of OOH 46:00 — Advice for Future Revenue Leaders & Lightning RoundThemes: Career reinvention and growth through discomfortLeadership evolution and self-awarenessThe importance of listening in sales and leadershipRelationships as the foundation of career growthMoving from agency leadership to sales leadershipBuilding emerging media businesses before market adoptionGratitude versus expectationsScaling teams and revenue organizationsThe future of out-of-home advertisingHuman connection in an increasingly automated worldKeywords: Ethan Heftman, New Tradition, Out of Home, OOH, DOOH, media leadership, CRO, chief revenue officer, advertising sales, advanced advertising, A+E Networks, Ampersand, media careers, sales leadership, leadership podcast, revenue leadership, agency side, ad sales, career pivots, mentorship, media industry, leadership development, streaming, programmatic advertising, marketing leadership, The Seat Podcast, Ray EricksonEthan's Bio:Ethan Heftman is Chief Revenue Officer at New Tradition, where he leads sales, marketing, and go-to-market strategy for one of the fastest-growing out-of-home media companies in the United States. With more than 25 years of experience across the advertising and media landscape, Ethan has built a career around scaling revenue organizations, launching innovative media solutions, and helping clients drive meaningful business outcomes.Prior to New Tradition, Ethan held senior leadership roles at Ampersand and A+E Networks, where he helped build advanced advertising and multiscreen video businesses during some of the industry’s biggest transformational shifts. His background spans sales leadership, product development, marketing strategy, and advanced measurement, giving him a unique perspective on the evolving media ecosystem and the future of advertising.Ray's Bio: Ray Erickson is the host of The Seat, a podcast featuring 1:1 conversations with revenue leaders across media, marketing, and advertising, unpacking the early days, mentors, setbacks, and pivotal moments that shaped how they lead today. Ray is a sales leader with over 20 years in ad-tech, CTV, and digital media, He created The Seat to sharpen his own leadership edge while paying it forward to the next generation of aspiring sales leaders.Social Links:Instagram: @theseat.podTikTok: @theseat.podLinkedIn: The Seat Podcast (LinkedIn Page)Host: Ray Erickson (LinkedIn)Website: www.theseatpodcast.comListen:Apple Podcasts / Spotify / iHeart / Pandora / Acast / YouTube Hosted on Acast. See acast.com/privacy for more information.
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    52 mins
  • Kym Insana, Founder & President – AlwaysOn Digital
    May 19 2026

    Episode Summary:

    In this episode of The Seat, Ray Erickson sits down with Kym Insana, Founder and President of AlwaysOn Digital, for a candid conversation about leadership, reinvention, and building a business on your own terms. Kym shares her path from an after-school job in radio to rising through the early days of digital advertising and ad tech leadership before launching AlwaysOn Digital in 2016. As the company celebrates its 10-year anniversary, Kym reflects on the challenges of transitioning from corporate executive to founder, navigating acquisitions and layoffs, balancing career and motherhood, and building a people-first company rooted in trust, flexibility, and service.

    The conversation explores mentorship, leadership philosophy, hiring, entrepreneurship, resilience, and what it really takes to earn, and grow, into your seat.


    Chapters:

    00:00 — Leadership Starts with Trust

    00:40 — Welcome to The Seat

    02:48 — From Radio Intern to Advertising Career

    07:15 — Relationships, Mentorship & Early Career Lessons

    09:24 — Growing from Seller to Leader

    12:09 — Acquisitions, Uncertainty & Career Resilience

    16:31 — Motherhood, Burnout & Searching for Flexibility

    21:02 — The Leap: Launching AlwaysOn Digital

    29:02 — Building AlwaysOn’s People-First Model

    40:13 — Leadership Advice, Hiring & Earning Your Seat


    Key Themes:

    • Leadership through trust and empowerment
    • The importance of mentorship early in your career
    • Relationship-building as a long-term career advantage
    • Navigating acquisitions and uncertainty
    • The emotional reality of layoffs and reinvention
    • Transitioning from executive to founder
    • Building a business around flexibility and work-life balance
    • Supporting working mothers in media and advertising
    • Hiring for positivity, trust, and accountability
    • Defining success beyond revenue and title


    Keywords:

    Kym Insana, AlwaysOn Digital, Ray Erickson, The Seat Podcast, leadership, entrepreneurship, founder story, women-owned business, digital advertising, media, ad tech, mentorship, career growth, sales leadership, work-life balance, working mothers, programmatic advertising, media agency, business growth, leadership advice, startup journey


    Kym's Bio:

    Kym is a multi-million dollar business owner, digital marketing expert, and founder of AlwaysOn Digital, a women-owned agency helping brands like the U.S. Air Force, Enfamil, and Johnston & Murphy scale through impactful campaigns. With over 20 years of experience, Kym left her demanding NYC advertising career to build a company that offers flexibility and balance, values she champions as a wife and mother of four. AlwaysOn Digital thrives by empowering talented working parents to blend career success with family life. A sought-after speaker, Kym has shared her journey and expertise on national stages, including The Big in San Francisco and iMedia Brand Summit.


    Ray's Bio:

    Ray Erickson is the host of The Seat, a podcast featuring 1:1 conversations with revenue leaders across media, marketing, and advertising, unpacking the early days, mentors, setbacks, and pivotal moments that shaped how they lead today. Ray is a sales leader with over 20 years in ad-tech, CTV, and digital media, He created The Seat to sharpen his own leadership edge while paying it forward to the next generation of aspiring sales leaders.

    

    Social Links:

    Instagram: @theseat.pod

    TikTok: @theseat.pod

    LinkedIn: The Seat Podcast (LinkedIn Page)

    Host: Ray Erickson (LinkedIn)

    Website: www.theseatpodcast.com


    Listen:

    Apple Podcasts / Spotify / iHeart / Pandora / Acast / YouTube

    Hosted on Acast. See acast.com/privacy for more information.

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    51 mins
  • Sean Galligan, CRO - Kochava
    May 5 2026

    Episode Summary:

    Sean Galligan, CRO of Kochava, joins The Seat to break down a 20+ year career built across telecom, mobile, programmatic, CTV, and now AI. From knocking on doors doing 50 cold calls a day at MCI, to taking pay cuts during near-shutdown moments at Flurry, to leading global revenue organizations, Sean shares the leadership lessons that shaped how he operates today. This conversation focuses on what it really takes to lead through uncertainty...building resilient teams, adapting through industry shifts, hiring “athletes,” and developing a growth mindset in the age of AI.


    Chapters:

    00:00 – Intro & Welcome

    02:30 – Telecom Roots & Cold Calling Foundation

    08:50 – Startup Life: Growth, Failure & Early Lessons

    15:45 – Flurry: Pivot, Survival & Breakthrough

    20:10 – Scaling Teams: Hiring & Leadership Development

    25:30 – Leading Through Industry Shifts

    28:30 – Leadership in Uncertainty & Change

    31:30 – Frameworks for Driving Performance

    35:30 – Kochava, Growth & AI Opportunity

    42:05 – Leadership Philosophy & Path to CR


    Themes:

    • Leadership development over time
    • Resilience and navigating setbacks
    • Mentorship and career ownership
    • Hiring and team building philosophy
    • Adapting through industry/platform shifts
    • Growth mindset and continuous learning
    • AI and the future of go-to-market
    • Customer-centric leadership
    • Structure, process, and execution
    • Collaboration and cross-functional leadership


    Keywords:

    Sean Galligan, Kochava, CRO, adtech, CTV, programmatic advertising, leadership podcast, sales leadership, revenue leadership, startup growth, Flurry, Yahoo, AI in advertising, agentic AI, go to market strategy, sales management, mentorship, career growth, media industry, digital advertising


    Sean's Bio:

    Sean Galligan is Chief Revenue Officer at Kochava, where he leads global go-to-market strategy across sales, partnerships, customer success, and marketing. With more than 20 years of experience across startups and global technology companies, Sean has built and scaled multiple businesses from $0 to $100M+ and led large, cross-functional teams spanning sales, product, and operations. His career has spanned telecom, mobile, programmatic, CTV, and now AI, giving him a unique perspective on how to lead through constant industry change and drive growth at scale.


    Ray's Bio:

    Ray Erickson is the host of The Seat, a podcast featuring 1:1 conversations with revenue leaders across media, marketing, and advertising, unpacking the early days, mentors, setbacks, and pivotal moments that shaped how they lead today. Ray is a sales leader with over 20 years in ad-tech, CTV, and digital media, He created The Seat to sharpen his own leadership edge while paying it forward to the next generation of aspiring sales leaders.

    

    Social Links:

    Instagram: @theseat.pod

    TikTok: @theseat.pod

    LinkedIn: The Seat Podcast (LinkedIn Page)

    Host: Ray Erickson (LinkedIn)


    Listen:

    Apple Podcasts / Spotify / iHeart / Pandora / Acast / YouTube

    Hosted on Acast. See acast.com/privacy for more information.

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    51 mins
  • Brian Danzis, Global Chief Revenue Officer - Seedtag
    Apr 7 2026
    Episode Summary: In this episode of The Seat, Ray Erickson sits down with Brian Danzis, Global Chief Revenue Officer at Seedtag, to unpack a 25-year journey defined by building, risk-taking, and evolving leadership.From early days at Turner and being one of the first sellers in emerging categories like in-game advertising and streaming video, to scaling global revenue organizations at Spotify and now Seedtag, Brian shares what it really takes to lead through constant industry change.The conversation goes beyond titles, into mindset. Brian reflects on shifting from seller to operator, learning that not every deal is a good deal, and why leadership isn’t about being liked. He breaks down the importance of long-term thinking, staying calm under pressure, and building businesses with intention.A candid, thoughtful look at growth, leadership, and what it means to earn and evolve in, The Seat.Chapters: 02:31 - From Politics to Sales: The Unexpected Start05:48 - Turner Broadcasting & Learning the Fundamentals07:53 - Betting Early: Massive, Joost & First-Mover Risk12:48 - The Reality of Startups vs. Stability15:33 - First Leadership Role & Early Management Lessons17:47 - Videology: Building Through Chaos25:14 - CRO Path & Global Expansion at Virool28:32 - Reinventing Video at Spotify (AVOC Strategy)34:24 - Why Seedtag & The Future of Contextual40:12 - Leadership Philosophy: Long-Term Thinking & JoyThemes: First-mover advantage vs. riskSeller → leader transitionLong-term vs. short-term decision makingBuilding vs. scaling businessesContextual vs. identity-based targetingLeadership evolution (ego → perspective)Growth mindset in sales organizationsCalm under pressureJoy vs. happiness in leadershipMentorship and second-mountain thinkingKeywords: Brian Danzis, Seedtag, CRO, advertising, ad tech, contextual advertising, leadership, sales leadership, programmatic, Spotify ads, video advertising, startups, career growth, media sales, revenue leadership, The Seat podcastBrian's Bio:Brian Danzis is the Chief Revenue Officer at Seedtag, overseeing the company's worldwiderevenue strategy and aligning operations across 16 markets. Supporting continued business acceleration and customer-first innovation, Danzis leads the integration of Seedtag’s go-to-market strategy across global teams. He maintains a steady focus on consistent client engagement, data-driven decision-making, and scalable execution. With over 25 years of experience bringing new ad technologies to market, he guides Seedtag’s global launch of new solutions, including advanced agentic tools and an expanded product portfolio. Before joining Seedtag, Brian served as EVP of Agency Solutions at VideoAmp and, prior to that, was the Global Head of Video & Live Event Sales at Spotify.Ray's Bio: Ray Erickson is the host of The Seat, a podcast featuring 1:1 conversations with revenue leaders across media, marketing, and advertising, unpacking the early days, mentors, setbacks, and pivotal moments that shaped how they lead today. Ray is a sales leader with over 20 years in ad-tech, CTV, and digital media, and currently serves as the first NYC sales hire at Intuit MediaLabs, where he is building out the company's east coast presence. He created The Seat to sharpen his own leadership edge while paying it forward to the next generation of aspiring sales leaders.Social Links:Instagram: @theseat.podTikTok: @theseat.podLinkedIn: The Seat Podcast (LinkedIn Page)Host: Ray Erickson (LinkedIn)Listen:Apple Podcasts / Spotify / iHeart / Pandora / Acast Hosted on Acast. See acast.com/privacy for more information.
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    52 mins
  • Lindsey Kintner, Global Head of Sales - Foursquare
    Mar 24 2026
    Episode Summary: In this episode of The Seat, Ray Erickson sits down 1:1 with Lindsey Kintner, Global Head of Sales at Foursquare. With more than 20 years across AOL, MySpace, The Wall Street Journal, Condé Nast, Fortune, and now Foursquare, Lindsey shares the key moments that shaped her path from account management into leading global revenue teams. The conversation dives into the importance of storytelling in a data-driven world, what great sales leadership looks like today, and how to identify and develop top talent.Lindsey also shares her leadership mindset, from “Be the Bison” and facing challenges head-on, to the importance of zooming out to prioritize and act. Timely to this conversation, she’s heading into Foursquare’s global Sales Kickoff this week, applying many of these principles in real time, with inspiration from The Art of Gathering. A practical, honest look at what it takes to grow, lead, and earn your seat.Chapters:02:47 – Growing up in North Carolina, UNC Chapel Hill, and the road to DC03:30 – The pivot from physical therapy to sports marketing at GW and the Women's US Soccer Association06:14 – AOL, managing NFL, NBA, and NASCAR partnerships in the early internet era09:56 – Fox Interactive Media and MySpace13:45 – The decision to carry a bag19:03 – A decade at Fortune31:10 – Engineer your epiphany35:44 – Joining Foursquare and the company solves for44:00 – Advice for aspiring sales leaders: zoom out, be the bison, ruthlessly prioritize46:37 – Lightning Round: The Art of Gathering, F1, Spotify, New York, and 'Be brave'Themes: • The unconventional path: From sports science to digital media leadership• Early internet and AO: The best training ground you never saw coming• Reading the room: Knowing when to pivot and when to stay• Leading through industry contraction: Keeping teams focused externally when everything is turbulent internally• Engineer your epiphany: How great mentors guide discovery without giving the answer• Be the Bison: Heading into the storm as a leadership and cultural philosophy• Zoom out: Ruthless prioritization as a daily leadership practice• Foursquare's evolution: From check-ins to a full-stack measurement and outcomes platformKey Words: Lindsey Kintner, Foursquare, sales leadership, global head of sales, ad tech, digital media, location data, measurement, contextual advertising, data-driven marketing, outcomes, programmatic, premium publishing, career pivot, leadership development, team building, hiring philosophy, talent development, women in leadership, sales career advice, adaptability, be the bison, engineer your epiphany, intrinsic motivation, curiosity, mentorship, geolocation media industry, career growth, leadership podcastLindsey's Bio: Lindsey Robb Kintner is the Global Head of Sales at Foursquare, leading the company's go-to-market organization across revenue growth and monetization. With 20+ years in digital media and advertising, she has held leadership roles at Fortune, Condé Nast, Time Inc., Meredith, Yahoo, and News Corp, beginning her career managing sports partnerships at AOL. Originally from North Carolina, Lindsey holds degrees from UNC Chapel Hill and George Washington University and lives in Riverside, Connecticut.Ray's Bio: Ray Erickson is the host of The Seat, a podcast featuring 1:1 conversations with revenue leaders across media, marketing, and advertising, unpacking the early days, mentors, setbacks, and pivotal moments that shaped how they lead today. Ray is a sales leader with over 20 years in ad-tech, CTV, and digital media, and currently serves as the first NYC sales hire at Intuit MediaLabs, where he is building out the company's east coast presence. He created The Seat to sharpen his own leadership edge while paying it forward to the next generation of aspiring sales leaders.Social Links:Instagram: @theseat.podTikTok: @theseat.podLinkedIn: The Seat Podcast (LinkedIn Page)Host: Ray Erickson (LinkedIn)Listen:Apple Podcasts / Spotify / iHeart / SiriusXM / Acast Hosted on Acast. See acast.com/privacy for more information.
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    48 mins
  • Chad Hickey, Founder & CEO - Givsly
    Mar 17 2026
    Summary/Episode Description: In this episode of The Seat, Ray Erickson sits down with Chad Hickey, Founder and CEO of Givsly, for an unfiltered conversation about the career moments, mindset shifts, and late-night decisions that led him to build one of the most innovative companies in advertising today. He opens up about imposter syndrome at the executive level, what turning 40 unlocked in him, and how a volunteer dinner with the CMO of McDonald's China sparked the idea that became Givsly. Chad also shares his will-versus-skill hiring philosophy, what great sales leaders are getting wrong in today's environment, and why the rise of AI is the single biggest opportunity for hungry young professionals to prove their value. Whether you're an aspiring leader, a current executive, or a founder figuring it out in real time, this one's for you.Key Themes: Will vs. skill building teams on hunger, not pedigreeScaling from startup scrappiness to $100M what year one of building really looks likeImposter syndrome at the CRO and CEO level, and why over-preparation is the antidoteThe founder's turning pointGivsly's originValues alignment as commerce behavior, not cause marketingLeading through uncertainty, the pandemic, pivoting products, and planning for every scenarioMentorship without titles, how great leaders shape others informallyAI, human value, and why this is the moment for young sales professionals to double downChapters: 02:16 – University of Arkansas, journalism, and selling print ads in college03:49 – What digital advertising looked like in its infancy05:11 – Seven years at AJC, from $18 restaurant classifieds to leading digital sales09:36 – Doing the job before you have the title10:51 – Building the national team and scaling to $100M18:54 – The CRO seat: P&L lessons, imposter syndrome, and learning from the inside22:09 – Placed, the Snap acquisition, Italy, and the decision to found Givsly33:25 – Mentorship, Andy Daidone, and knowing the details and the data36:36 – Advice for aspiring sales leaders: run it like your own business41:09 – Lightning RoundKeywords: Chad Hickey, Givsly, values-based advertising, purpose-driven marketing, founder story, entrepreneurship, CRO, Chief Revenue Officer, ad tech, mobile advertising, location data, GroundTruth, xAd, Placed, Snap acquisition, sales leadership, revenue leadership, imposter syndrome, will vs skill, startup founder, media advertising, nonprofit, social impact, sales career advice, leadership development, mentorship, building a sales team, advertising industry, performance marketing, brand values, cause marketing, commerce behavior, podcast, career journeyChad's Bio: Chad Hickey is the Founder and CEO of Givsly, the leading values-based advertising and marketing platform. Since 2019, Givsly has contributed over $4 million to 500+ nonprofits while driving measurable results for hundreds of brand and agency partners, earning recognition in Fast Company's World Changing Ideas Awards. Prior to founding Givsly, Chad spent 17 years leading revenue teams in mobile and location advertising, including scaling GroundTruth to over $100 million in annual revenue and leading sales at Placed through its acquisition by Snap.Ray's Bio: Ray Erickson is the host of The Seat, a podcast featuring 1:1 conversations with revenue leaders across media, marketing, and advertising, unpacking the early days, mentors, setbacks, and pivotal moments that shaped how they lead today. Ray is a sales leader with over 20 years in ad-tech, CTV, and digital media, and currently serves as the first NYC sales hire at Intuit MediaLabs, where he is building out the company's east coast presence. He created The Seat to sharpen his own leadership edge while paying it forward to the next generation of aspiring sales leaders.Social Links:Instagram: @theseat.podTikTok: @theseat.podLinkedIn: The Seat Podcast (LinkedIn Page)Host: Ray Erickson (LinkedIn)Listen:Apple Podcasts / Spotify / iHeart / SiriusXM / Acast Hosted on Acast. See acast.com/privacy for more information.
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    44 mins
  • Sara Badler, Chief Advertising Officer, North America - The Guardian
    Mar 3 2026

    Episode Summary:

    Sara Badler, Chief Advertising Officer, North America, at The Guardian, joins The Seat to discuss her journey from early programmatic pioneer to C-suite leader at one of the world’s most respected news organizations. From building global teams at The New York Times and Dotdash Meredith to learning tough lessons at Morning Brew, Sara shares why outcomes matter more than titles and how patience, scrappiness, and ego-free leadership define modern executives.


    Themes:

    • Early days of programmatic advertising
    • Building global programmatic at The New York Times
    • Scaling revenue at Dotdash Meredith
    • Lessons from Morning Brew
    • Leadership evolution from IC to executive
    • The 150% Rule for career growth
    • Confidence vs. ego in leadership
    • Cross-functional collaboration as a differentiator
    • Premium publishing in a changing media landscape
    • Mentorship and building a loyal bench


    Chapters:

    1. 00:00 – Intro
    2. 01:43 – Growing Up in St. Louis & Moving to Asia
    3. 04:24 – Discovering Ad Tech in Shanghai
    4. 07:45 – Early Programmatic at Forbes
    5. 10:33 – Leadership Begins at Hearst & The New York Times
    6. 15:55 – Scaling at Dotdash & The 150% Rule
    7. 19:25 – Imposter Syndrome & Corporate Politics
    8. 23:56 – Why The Guardian
    9. 32:29 – Red Flags, Hiring & Cross-Functional Growth
    10. 40:00 – Morning Brew Lessons & Lightning Round


    Keywords

    Sara Badler, The Guardian, programmatic advertising, premium publishing, media leadership, chief advertising officer, ad tech, digital media, sales leadership, revenue growth, mentorship, women in leadership, programmatic sales, publishing industry, executive leadership, cross-functional collaboration


    Sara's bio:

    Sara Badler is Chief Advertising Officer, North America at The Guardian. She oversees advertising, marketing, operations, and global programmatic for one of the world’s most respected independent news organizations. Previously, she served as Chief Commercial Officer at Morning Brew and spent six years at Dotdash Meredith, where she rose to Chief Revenue Officer, Enterprise Advertising & Partnerships. Earlier in her career, Sara helped build programmatic at The New York Times and held business development roles at Hearst and Forbes. She also began her career internationally in Japan and China and serves on advisory boards including AdExchanger and Adelaide Metrics.


    Ray's Bio:

    Ray Erickson is the host of The Seat, a podcast featuring 1:1 conversations with revenue leaders across media, marketing, and advertising, unpacking the early days, mentors, setbacks, and pivotal moments that shaped how they lead today. Ray is a longtime ad/media sales leader with experience spanning digital ad tech, CTV, and sports media, and he created The Seat to sharpen his own leadership edge while paying it forward to the next generation of aspiring sales leaders.

    

    Social Links:

    Instagram: @theseat.pod

    TikTok: @theseat.pod

    LinkedIn: The Seat Podcast (LinkedIn Page)

    Host: Ray Erickson (LinkedIn)


    Listen:

    Apple Podcasts / Spotify / iHeart / SiriusXM / Acast

    Hosted on Acast. See acast.com/privacy for more information.

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    44 mins