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The Sell Out Podcast

The Sell Out Podcast

Written by: Paul Knegten
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About this listen

 NEW PODCAST: Why do so many creative people end up in adtech? Or marketing in general? As one myself (anyone who's been on a zoom with me has seen my synth wall), I interviewed some of them. And I asked them, well, how did you get here? And did your dream "die" or does your creative past still live on inside you today?Copyright 2025 Paul Knegten Art Economics Marketing Marketing & Sales Social Sciences
Episodes
  • Michael Hauptman (Founder & CEO, AdLib)

    Michael Hauptman (Founder & CEO, AdLib)
    Nov 11 2025

    Michael Hauptman makes a compelling case for how The Grateful Dead and Phish led led to the tech boom and what he does at AdLib today.

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    38 mins
  • Ari Paparo (CEO Marketecture, Beeswax)

    Ari Paparo (CEO Marketecture, Beeswax)
    Jul 29 2025

    Ari Paparo is an adtech serial entrepreneur, my old boss when I was CMO at Beeswax, and the author of Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance (comes out Aug 5). I noticed his paintings in our Friday 1:1s we'd do over Zoom during the pandemic. Earlier this month, he invited me to his apartment to show me his art and talk about creativity, building companies, and painting.


    Preorder his book here: https://www.amazon.com/Yield-Google-Bullied-Advertising-Dominance/dp/B0F67HV2BB
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    27 mins
  • Terry Kawaja (Founder & CEO, LUMA Partners)

    Terry Kawaja (Founder & CEO, LUMA Partners)
    Jul 16 2025

    If you work in adtech, you'll know Terry as the guy responsible for most of the M&A that's happened in the last two decades. And that he does highly topical and incisive parody videos that are some of the best marketing in what is generally a pretty dry industry. Behind all that, he's been a comedian for 50 years.

    We dive into "what's the deal with the parody videos?" and get a sense of how Comedian Terry and Banker / Thought Leader Terry are all the same authentic self that has differentiated him and driven his incredible success.
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    35 mins
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