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The Sharpest Tool™

The Sharpest Tool™

Written by: Scorpion
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About this listen

 What is The Sharpest Tool™ podcast? A podcast by Scorpion for home services contractors who want more customers, more jobs, and more success in their careers! Why should you listen to The Sharpest Tool podcast? Because this is a podcast for YOU! A podcast created to connect you with experts in the home services industry—experts who are excited to share their stories, insights, and experiences to help you bring more money and more growth to your business. You’ll learn how you can brand your home services business to become more trusted in your community, what it takes to create a great customer experience, how you can use that experience to generate repeat business, and SO MUCH MORE!©2018-2023 Scorpion. All rights reserved. Economics
Episodes
  • DIY or Call the Pros? How Homeowners Decide & What It Means for Your Business

    DIY or Call the Pros? How Homeowners Decide & What It Means for Your Business
    Mar 18 2025
    We dive deep into the consideration phase of the marketing funnel—where home service customers go from knowing you exist to seriously considering hiring you. Learn how to build trust, position your services effectively, and create messaging that speaks directly to homeowner pain points. We’ll break down how intent shifts during the buying journey, the impact of DIY culture, and how to guide potential customers to the point of conversion. If you want to improve your lead quality and turn consideration into conversion, this episode is packed with must-know strategies.
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    22 mins
  • The ONE Thing You Need To Know To Get the Right Clients

    The ONE Thing You Need To Know To Get the Right Clients
    Mar 4 2025

    Key takeaways:

    • Brand awareness is the first step—customers need to know who you are before they buy.
    • Marketing is about the right message, right place, right time—learn how to connect with your audience effectively.
    • Digital and traditional marketing work together—billboards, social media, video ads, and retargeting all play a role.
    • Consistency matters more than perfection—frequent, relatable content beats over-polished, rare posts.
    • Emotion drives purchasing decisions—great storytelling helps customers choose your brand over competitors.
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    19 mins
  • Maximizing Revenue Through Financial Data

    Maximizing Revenue Through Financial Data
    Oct 29 2024
    In this episode of The Sharpest Tool, Josh Smith and Nicholas Bosco are joined by Jeremy Self, a coaching and training manager at The Blue Collar Success Group. Jeremy shares his insights on the importance of understanding financial data and making smart, data-driven decisions to fuel growth in the blue collar industry. They discuss key metrics that business owners often miss, how to position for an acquisition, and why knowing your numbers is foundational to success.
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    31 mins
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