Episodes

  • DIY or Call the Pros? How Homeowners Decide & What It Means for Your Business

    DIY or Call the Pros? How Homeowners Decide & What It Means for Your Business
    Mar 18 2025
    We dive deep into the consideration phase of the marketing funnel—where home service customers go from knowing you exist to seriously considering hiring you. Learn how to build trust, position your services effectively, and create messaging that speaks directly to homeowner pain points. We’ll break down how intent shifts during the buying journey, the impact of DIY culture, and how to guide potential customers to the point of conversion. If you want to improve your lead quality and turn consideration into conversion, this episode is packed with must-know strategies.
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    22 mins
  • The ONE Thing You Need To Know To Get the Right Clients

    The ONE Thing You Need To Know To Get the Right Clients
    Mar 4 2025

    Key takeaways:

    • Brand awareness is the first step—customers need to know who you are before they buy.
    • Marketing is about the right message, right place, right time—learn how to connect with your audience effectively.
    • Digital and traditional marketing work together—billboards, social media, video ads, and retargeting all play a role.
    • Consistency matters more than perfection—frequent, relatable content beats over-polished, rare posts.
    • Emotion drives purchasing decisions—great storytelling helps customers choose your brand over competitors.
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    19 mins
  • Maximizing Revenue Through Financial Data

    Maximizing Revenue Through Financial Data
    Oct 29 2024
    In this episode of The Sharpest Tool, Josh Smith and Nicholas Bosco are joined by Jeremy Self, a coaching and training manager at The Blue Collar Success Group. Jeremy shares his insights on the importance of understanding financial data and making smart, data-driven decisions to fuel growth in the blue collar industry. They discuss key metrics that business owners often miss, how to position for an acquisition, and why knowing your numbers is foundational to success.
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    31 mins
  • Mastering the Art of Lead Generation for Home Service Pros

    Mastering the Art of Lead Generation for Home Service Pros
    Aug 6 2024
    On this episode of The Sharpest Tool, hosts Josh Smith (JRP) and Nicholas Bosco discuss the challenges that home service business owners face in generating leads and revenue. We explore the importance of lead flow and how to optimize your marketing efforts to drive more leads. We also discuss the importance of having a strong sales team in place to convert leads into customers. Finally, we offer some tips on how to improve your customer experience and generate more referrals.
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    21 mins
  • How Your Brand Connects with Customers

    How Your Brand Connects with Customers
    Jul 16 2024
    • Brand is more than visuals: A brand is the sum of all customer interactions with a business, not just a logo or slogan.
    • Emotional connection matters: Businesses need to create a connection with customers on an emotional level.
    • Stand out from the crowd: Being remarkable is essential to differentiate yourself from competitors (referencing Seth Godin's Purple Cow concept).
    • Building connections leads to loyalty: Strong brand connections can turn customers into loyal fans.
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    19 mins
  • Getting Your Business Started Online

    Getting Your Business Started Online
    Jun 11 2024
    • JRP and Bosco discuss the challenges faced by businesses that are new to the digital landscape.
    • They specifically explore the difficulties encountered by established businesses that haven't previously focused on digital marketing.
    • JRP and Bosco offer guidance on how these businesses can get started online and begin to leverage the power of digital tools.
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    21 mins
  • Building a Culture of Exceptional Customer Service

    Building a Culture of Exceptional Customer Service
    May 28 2024

    Key takeaways include:

    • The importance of training and development for employees.
    • Soliciting feedback from customers and using it to improve the customer experience.
    • Creating consistency in service to build trust and loyalty with customers.
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    22 mins
  • Improving Marketing Efficiency with AI

    Improving Marketing Efficiency with AI
    May 14 2024
    1. AI can help businesses improve their marketing ROI and conversion rates.
    2. Scorpion’s Leads AI analyzes and transcribes customer calls to provide valuable insights.
    3. Leads AI helps businesses understand the customer journey and bridge the gap between marketing and operations.
    4. The system assigns scores and ranks to calls, allowing business owners to identify high-quality leads.
    5. By improving conversion rates and lead quality, businesses can reduce marketing expenditure and increase revenue.
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    23 mins