In this episode of The Six Sells Podcast, Mike Nicholson spoke to Fern Potter, James Harris and Sarah De Martin from Intelligent Assistance.

Intelligent Assistance combine human intelligence with artificial intelligence to solve real business challenges in the new AI economy.

Here are some of the topics discussed:

Moving at pace as a start-up business

Listening to customers to gather information and make meaningful change

Using AI to grow and deliver outcomes

Filling the adoption gap with meaningful technology

Human first, human last

Optimising the ‘everyday’ in ways that were not previously possible

The differences between agents and engines

Saving time for businesses

Upskilling teams for future with AI

The importance of integrity and trust

Delving into who drives the content

AI meeting customers ‘where they are at’

The challenge of deep fakes and the importance of brand safety and building safeguarding

Technology that filters what’s real and what’s not

Good and poor practices within AI

The gender gap in the application and use of AI

How people can keep up with the daily changes within AI

Staying curious and exploring the rabbit hole

Thinking about things differently and the societal shift

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

In this episode of The Six Sells Podcast, Fern Potter spoke to Aurelia Noel, who is the Head of Innovation and Transformation at dentsu X.

Aurelia is a recognised online expert with 25 years international experience leading global digital strategy and implementation of complex, enterprise-level digital projects in multinational and multicultural B2B and B2C environments.

Her impressive portfolio includes Global Digital Partner of Digital Transformation at Carat, Head of Marketing Europe at Urban Outfitters and senior roles at Premier Inn, amazon, Digital River and Dell.

Here are some of the topics we discussed in this episode.

How curiosity, bravery, scepticism and trust will push you to innovation

Simplifying your ideas and vision so that people can follow you

The importance of scaling your innovation

How AI impacts innovation and the human vs technology debate

AI as an ‘agent colleague’ and second brain

The challenge for women in AI and recent studies

Investing in women in AI

Mentorship and using AI for good

Bridging the global AI divide

How the government can work with investors and entrepreneurs that is outside of the US

Misinformation, media manipulation and how people access information

Brand safety and suitability within AI

Ethical AI principles within brands and their reputation and purpose

Sustainability in AI and how we can use it to solve human challenges

Using AI to solve business situations to make the workforce more prepared and agile

What the next year in AI might look like

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Duri Mehmet, who is the Group Trading Director at Orion Worldwide. Duri has over 15 years experience in the media industry and she is also the founder of ‘Women in Trading’, a network created to drive parity and representation in this sector and also to support women in trading roles.

Here are some of the topics we discussed in this episode.

Creating female representation within trading

Helping women to grow, be visible and build networking communities

Supporting the Ovarian Cancer Charity

The importance of ‘seeing yourself’ in senior roles

Why there needs to be diversity within trading

The value of empathy within trading

Softer skills and emotional intelligence

The importance of resilience in trading

Being approachable whilst having professional boundaries

Being a member of Women In Trading and what that brings

The balance of voices and doing what initially makes you uncomfortable

Taking opportunities when they arise

Future goals and planning ahead

The importance of male allies

Encouraging more women into trading roles and growing the network

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.