In this episode of The Six Sells Podcast, Mike Nicholson spoke to Fern Potter, James Harris and Sarah De Martin from Intelligent Assistance.

Intelligent Assistance combine human intelligence with artificial intelligence to solve real business challenges in the new AI economy.

Here are some of the topics discussed:

Moving at pace as a start-up business

Listening to customers to gather information and make meaningful change

Using AI to grow and deliver outcomes

Filling the adoption gap with meaningful technology

Human first, human last

Optimising the ‘everyday’ in ways that were not previously possible

The differences between agents and engines

Saving time for businesses

Upskilling teams for future with AI

The importance of integrity and trust

Delving into who drives the content

AI meeting customers ‘where they are at’

The challenge of deep fakes and the importance of brand safety and building safeguarding

Technology that filters what’s real and what’s not

Good and poor practices within AI

The gender gap in the application and use of AI

How people can keep up with the daily changes within AI

Staying curious and exploring the rabbit hole

Thinking about things differently and the societal shift

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

In this episode of The Six Sells Podcast, Fern Potter spoke to Aurelia Noel, who is the Head of Innovation and Transformation at dentsu X.

Aurelia is a recognised online expert with 25 years international experience leading global digital strategy and implementation of complex, enterprise-level digital projects in multinational and multicultural B2B and B2C environments.

Her impressive portfolio includes Global Digital Partner of Digital Transformation at Carat, Head of Marketing Europe at Urban Outfitters and senior roles at Premier Inn, amazon, Digital River and Dell.

Here are some of the topics we discussed in this episode.

How curiosity, bravery, scepticism and trust will push you to innovation

Simplifying your ideas and vision so that people can follow you

The importance of scaling your innovation

How AI impacts innovation and the human vs technology debate

AI as an ‘agent colleague’ and second brain

The challenge for women in AI and recent studies

Investing in women in AI

Mentorship and using AI for good

Bridging the global AI divide

How the government can work with investors and entrepreneurs that is outside of the US

Misinformation, media manipulation and how people access information

Brand safety and suitability within AI

Ethical AI principles within brands and their reputation and purpose

Sustainability in AI and how we can use it to solve human challenges

Using AI to solve business situations to make the workforce more prepared and agile

What the next year in AI might look like

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Duri Mehmet, who is the Group Trading Director at Orion Worldwide. Duri has over 15 years experience in the media industry and she is also the founder of ‘Women in Trading’, a network created to drive parity and representation in this sector and also to support women in trading roles.

Here are some of the topics we discussed in this episode.

Creating female representation within trading

Helping women to grow, be visible and build networking communities

Supporting the Ovarian Cancer Charity

The importance of ‘seeing yourself’ in senior roles

Why there needs to be diversity within trading

The value of empathy within trading

Softer skills and emotional intelligence

The importance of resilience in trading

Being approachable whilst having professional boundaries

Being a member of Women In Trading and what that brings

The balance of voices and doing what initially makes you uncomfortable

Taking opportunities when they arise

Future goals and planning ahead

The importance of male allies

Encouraging more women into trading roles and growing the network

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Jo Blake, who is the Head of Investment at Mi Media.

Jo’s senior career has been spent at the helm of award-winning campaigns and pioneering initiatives at companies including Saatchi & Saatchi, Zenith Media, Carat, and Havas Media Group. She is also an advisor and committee member for Women in Trading and Campaign’s Woman of the Year 2026 for mentoring.

Here are some of the topics we discussed in this episode.

The agility of indy agencies

The importance of curiosity and a ‘can-do’ attitude

The two types of kindness : truth and championing and showing up on a personal level

Having ‘proper’ conversations and having empathy.

Pockets of kindness depending on your management team

Being firm but fair

The re-emergence of swearing and the aggressive boss

Mentoring and the Women in Trading group

The power of mentoring and transferring life experiences

Bringing a different way of doing things

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

‍

Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Kim Dando, who is the MD at round8 talent search. Accredited in Psychometric Assessment and Evaluation Kim is an expert in the digital media, tech and marketing industry with a track record of developing individuals and teams across UK, EMEA and North America.

Here are some of the topics we discussed in this episode.

The future of the industry and ad tech graduate recruitment

AI and CV’s

Leaning on relationships and network connections to find employment

The importance of personalising your CV for each role

Keeping LinkedIn updated when you apply for a position

Importance of shared connections and professionalism on LinkedIn

Being visible on social media platforms

Advice for Cannes attendees

Value in recruitment and networking at Cannes

Looking at adjacent sectors in your job search

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Andrea Tortella, who is the Co-Founder and CEO at Thrad.

Here are some of the topics we discussed in this episode.

Ads in ChatGPT and long tail LLMs

The new window into the internet and early day learnings

Conversational advertising - talking to the ads and the brands

Moving from static to dynamic

How to set up the ads and results

Branded ‘chats’ and new sponsored experiences

How the media is transacted and specific targeting

Evolving measurement algorithms and pixels

CTR’s and response rates

The middle funnel conversations and redirecting conversations

Sponsored prompts and nudging user decisions

Adapting to user consumption and demand

Making the ad format generative

New protocols and emerging solutions to making media buying simpler

Advertising at the speed of thought, news and culture

Conversational data and improved media buying

Brand safety, contextualising and driving innovation

The relevance of the entry point to the brand

What the future holds

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Andrew Wynd, who is an experienced leader in marketing and media with a valuable blend of both agency and brand side roles including Samsung, O2, Hasbro, Pepsico and most recently Global Head of Media at Just Eat Takeaway.com. He has now founded his own marketing consultancy business called Craft and Calculus.

Here are some of the topics we discussed in this episode.

Influencing consumers to change their behaviour

Proving that marketing has an impact on the sale

The importance of jargon free language and logical flow

Marketing effectiveness roadmaps

The idea behind Craft & Calculus - the magic and craft behind marketing

Where marketing effectiveness sits in the media mix

Getting the finance team onboard!

The Holy Trinity of MMM’s, attribution and incrementality

The changing role of the client/agency relationship and the power of partnerships

Building a best-in-class marketing measurement system

The importance of data and metrics

Advice for ad tech companies to get a foot in the door

The core principles of marketing effectiveness

Standing on the shoulders of giants : looking at performance and brand

Getting the people-side right

Tracking and understanding what your investments are doing

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

‍

Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.