Summary

In this conversation, Matt Comber emphasizes the critical need for marketing professionals to focus on financial visibility and return on investment (ROI). He argues that while clicks are important, the ultimate goal should be understanding where money is being spent and how it is returning value. Comber advocates for marketers to enhance their financial skills to better analyze and manage marketing expenditures, ensuring that every agency owner and finance manager has a clear view of their marketing effectiveness.

Chapters

00:32 Building on Past Successes

01:02 Challenges and Solutions in Recruitment Marketing

02:35 The Role of Brand in Recruitment

05:11 Support and Differentiation

08:57 Brand-Led Marketing and Awareness

14:49 Revenue Attribution and Financial Literacy

18:58 Upcoming Products and Innovations

Links to Books, Podcasts, Tools, Events:

Hisham Azouz's podcast

Books

"The Sales Acceleration Formula" by Mark Roberge

https://www.goodreads.com/book/show/24953002-the-sales-acceleration-formula

"Traction" (related to the Entrepreneurial Operating System)

https://www.goodreads.com/book/show/18886376-traction

Social Media and Website Links:

Matt on Linkedin https://www.linkedin.com/in/mattcomber/

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Summary

Ben Browning explores the intersection of performance psychology and recruitment. The episode explores the gaps in the recruitment market, the four key elements of a successful business development strategy, and the importance of mindset in sales.

Learn about the tools and frameworks necessary for continuous improvement, and hear Ben introduce the Million Dollar Blueprint program, designed to help recruitment consultants double their billings.

Takeaways

• Clarity, precision, campaigns, and conversion are key to business development.

• Sales is about empowering and inspiring others to take action.

• Mindset is crucial for recruiters to embrace their role in sales.

• Understanding client problems is essential for effective recruitment.

• Continuous improvement requires clear processes and data-driven decisions.

• The Million Dollar Blueprint helps consultants double their billings.

• Sales assets like templates and frameworks are vital for success.
  

Chapters

02:45 Identifying Market Gaps in Recruitment

05:39 The Four Key Elements of Business Development

08:16 Mindset and Clarity in Sales

11:09 Understanding Client Problems

13:58 Tools and Frameworks for Continuous Improvement

16:54 The Million Dollar Blueprint

Links

Books:

"Good to Great" by Jim Collins https://www.goodreads.com/book/show/76865.Good_to_Great

"Gap Selling" by Keenan https://www.goodreads.com/book/show/42686460-gap-selling?ref=nav_sb_ss_1_23

"Eat Their Lunch" by Anthony Iannarino https://www.goodreads.com/book/show/38820051-eat-their-lunch?ref=nav_sb_ss_1_38

"The Transparency Sale" by Todd Caponi https://www.goodreads.com/book/show/42847045-the-transparency-sale?ref=nav_sb_ss_1_39

Podcasts:

"Recruiting Better" hosted by Ben Browning, available on YouTube, Spotify, and other platforms.

https://www.beresonant.co.uk/recruiting-better-podcast/

Websites:

Ben's website: https://www.beresonant.co.uk/

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Carl Jones, founder and CEO of Konquest, the leading commission software for staffing and recruiting, discusses how agencies can transform their commission plans to drive performance. He shares insights from the Recruiter Commission Census, highlighting the rise of thresholds and layered schemes, and emphasizes the importance of aligning commission structures with business goals.

Parts Index (Timed Structure):

• 00:42 - 02:18: The pain point Konquest solves

• 03:30 - 06:20: Key insights from the Recruiter Commission Census

• 07:57 - 10:29: Addressing why 75% of agencies have commission issues

• 12:41 - 14:09: How Konquest influences future actions and discretionary effort.

• 18:10 - 20:10: Viewing commission as an incentive, not just a cost

• 21:56 - 23:38: The importance of product market fit and staying close to customers.

Key Highlights:

• Commissions as a Strategic Lever: Commissions are not just a cost but a critical tool that impacts both profitability and revenue trajectory, deserving serious attention and regular review (at least annually).

• Recruiter Commission Census Insights: The census reveals a substantial increase in the application and size of commission thresholds (now in the majority of agencies) and a significant rise in "layered schemes" (multiple commission components), which Carl advocates as best practice.

• The "Why" Behind Commission Problems: 75% of agencies admit to commission issues due to a lack of scientific rigor, data, and confidence in decision-making, often leading to unreviewed, outdated structures.

• Product Market Fit: Carl emphasizes the ongoing importance of product market fit for business growth, fundraising, and mental health, and the need to continually stay close to customers and problems.

Links to Books, Podcasts, Tools, Events:

• Recruiter Commission Census: Available for free download on the Konquest website https://konquest.io/resources

Social Media and Website Links:

• Carl Jones' LinkedIn: https://www.linkedin.com/in/carl-jones-66093722/

• Konquest Website: https://konquest.io/ (resources section available with high-value assets)

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this masterclass, Jamie Burrows explores the intricacies of developing high-performing recruiters and managers. Explore the journey of a recruiter, the essential traits of high performers, and the importance of structured training, mentoring, and coaching.

Jamie shares valuable insights on the expectations for recruiters and the necessity of measuring return on investment in training initiatives.

Chapters

05:35 High-Performance Traits in Recruitment

07:56 Training vs. Mentoring vs. Coaching

10:59 Effective Onboarding for Rookie Recruiters

13:22 The Role of Billing Managers

16:20 Preparing for the Future of Recruitment

19:01 Quickfire Insights and Recommendations

Media Links

Books:

• To Sell Is Human by Daniel Pink https://www.goodreads.com/book/show/13593553-to-sell-is-human

• Never Split the Difference by Chris Voss https://www.goodreads.com/book/show/26156469-never-split-the-difference

Podcasts:

• Amplifying Recruitment by Jamie Burrows https://podcasts.apple.com/gb/podcast/amplifying-recruitment-learn-grow-lead/id1787699795

• The Chris Voss Show https://thechrisvossshow.com/
  
  

Websites and Social Media

• Jamie Burrows on Linkedin https://www.linkedin.com/in/jamie-burrows-training/

• Jamie Burrows - Training for Recruiters https://jamieburrows.net/

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Summary

Steven Farrell, COO of Your Employment Solutions, discusses the importance of building a culture of service and accountability, and the impact of technology and AI on the staffing industry.

Steven shares insights on measuring success with AI tools, the future of staffing, and the skills leaders need to thrive in a changing environment. The conversation concludes with recommended resources and final thoughts on the importance of clarity in operations.

Chapters

05:17 Operational Excellence in Staffing

09:08 The Role of Technology in Staffing

12:30 AI's Impact on Recruitment

16:22 Measuring Success in AI Recruitment

19:53 Future of Staffing and Leadership

23:24 Final Thoughts and Recommendations

Links

Websites:

• Your Employment Solutions: youremploymentsolutions.com

• Steven Farrell Linkedin https://www.linkedin.com/in/farrellsteven/
  

Podcasts:

• The Staffing Playbook podcast https://www.youremploymentsolutions.com/the-staffing-playbook-podcast/

• The All-In Podcast https://allin.com/

Books:

• The One Page Marketing Plan by Allan Dibhttps://www.goodreads.com/en/book/show/41943000-the-1-page-marketing-plan

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this conversation, Jack Copeland discusses the evolution of StaffingFuture, a lead generation platform for staffing agencies, and how agency founders can evaluate their digital presence and future-proof their businesses. He emphasizes the importance of digital transformation, automation, and a strong online presence for staffing agencies to thrive in a competitive market.

Parts Index (Timed Structure):

00:00 The Genesis of StaffingFuture

02:40 Navigating the Impact of COVID-19

05:42 Understanding StaffingFuture's Offerings

08:24 Driving ROI Through Digital Transformation

13:55 Differentiating in a Competitive Market

16:53 Evaluating Your Digital Presence

19:41 Future-Proofing Your Staffing Agency

Key Highlights:

• A strong digital presence is crucial for staffing agencies.

• Lead generation is at the core of StaffingFuture's offerings.

• Automation can significantly enhance recruitment processes.

Links to Books, Podcasts, Tools, Events:

Book: "Who Moved My Cheese?" by Spencer Johnson

https://www.goodreads.com/book/show/77231

Tools:

Staffing Engine https://staffingengine.ai/

Staffing Referrals https://staffingreferrals.com/

Social Media and Website Links:

Jack Copeland on LinkedIn: https://www.linkedin.com/in/jackacopeland/

StaffingFuture Website: staffingfuture.com

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Summary

In this conversation, Rich Smith, co-Founder and CMO of Atlas MedStaff, discusses the importance of focusing on travelers in healthcare staffing.

He shares insights on building a strong company culture, the significance of transparency and community, and the balance between technology and human interaction.

Rich emphasizes the need for trust and personal connections in the industry, while looking ahead to the future of healthcare staffing and automation.

Chapters

02:53 The Atlas Way: Focusing on the Traveler

05:34 Building a Community: The Atlas Life

08:13 Balancing Technology and Human Touch

11:02 Future of Healthcare Staffing: Embracing AI

14:01 Final Thoughts and Insights

Key Highlights

• Transparency in communication builds trust with travelers.

• Community engagement is key to the brand's identity.

• AI and automation should enhance, not replace, human interaction.

• Travelers appreciate honesty and follow-through from recruiters.

• Rich believes in the importance of company culture in marketing.

• Building a lifestyle brand around travel healthcare is a unique approach.

• Personal connections in staffing are irreplaceable.

Links to any books, podcasts, tools, events

‘Off the Clock and On the Record’ podcast, by Atlas MedStaff

https://www.youtube.com/@AtlasMedStaff/podcasts

https://podcasts.apple.com/nz/podcast/on-the-clock-off-the-record/id1825873755

Social media and website links

https://atlasmedstaff.com/

https://www.linkedin.com/in/richsmith37/

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Summary

In this conversation, Tim Ratliff, Senior Director of Technology and Innovation at Skillwork, shares insights on adapting corporate experience to a small business, evaluating technology needs, balancing technology with human interaction, and monitoring technology adoption. Tim emphasizes the importance of understanding pain points in the staffing process and the future opportunities for technology in enhancing client and candidate engagement.

Chapters

02:47 Adapting Corporate Experience to a Small Business

05:30 Evaluating Technology Needs and Implementation

07:29 Balancing Technology and Human Interaction

10:27 Monitoring Technology Adoption and ROI

12:55 Future Opportunities in Staffing Technology

15:46 Advice and Personal Insights from Tim

Key Highlights

• Understanding the need for technology is crucial before implementation.

• Employee feedback is essential in identifying pain points.

• Technology should enhance, not replace, human interaction.

• Monitoring technology adoption is vital for assessing effectiveness.

• ROI can be measured in employee satisfaction, not just dollars.

• The staffing industry must focus on both talent and client engagement.

• Future opportunities lie in improving communication and feedback mechanisms.

Links to any books, podcasts, tools, events

The Goal: A Process of Ongoing Improvement, by Eliyahu M. Goldratt and Jeff Cox

https://www.goodreads.com/book/show/113934.The_Goal

Skunk Works: A Personal Memoir of My Years at Lockheed, by Ben R. Rich and Leo Janos

https://www.goodreads.com/book/show/101438.Skunk_Works

Social media and website links

Skillwork at skillwork.com

Tim Ratliff on Linkedin https://www.linkedin.com/in/tiratliff/

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