When most people hear the name Lecrae, they think Grammy Awards, hit records, and one of the most recognized voices in Christian hip hop. But on this episode of The Stewardship Coach Podcast, I sit down with Lecrae the businessman, the entrepreneur, and the multimillionaire who has had to steward fame, fortune, and everything that comes with it. We get into how he built companies from nothing, the financial moves that almost cost him, and how he kept his faith and his family intact through it all.

We cover the public backlash that cost him a huge chunk of his income overnight, the four-legged money lesson that shaped him at 16, the difference between a poverty mentality and a prosperity gospel, the investing mistakes that cost him millions, and what it really means to make, manage, and multiply money God's way. If you have ever wrestled with money and faith pulling in opposite directions, this conversation is for you.

00:00 Not the Artist, the Businessman
01:33 Welcome to the Stewardship Coach Podcast
02:33 Canceled: Speaking Up Cost Him Everything
05:02 Did Standing on Conviction Hit Him Financially
05:35 The Athlete's Earning Window Mindset
07:43 Grew Up Broke: Spender or Hoarder
08:57 Treating Music as a Business, Not Just Art
09:42 Too Gospel, Too Hip Hop: Forced to Go Independent
10:53 A Childhood of Fake Chuck Taylors
11:45 The Work Ethic His Mother Instilled
12:57 The Four-Legged Money Table He Learned at 16
14:12 Acting Was the First Dream
14:54 The SMU Neighborhood That Changed His Vision
16:08 Why His Family Kept Moving
22:12 Finding Faith, Rap, and His Wife at Once
25:13 The Eighth-Grade Rap Battle That Proved His Gift
28:03 Writing Raps in Comcast Board Meetings
29:04 The Advisor Who Told Him to Pursue the Gift
30:03 The Layoff That Became His Open Door
31:17 Bootstrapping the First Album for $700
32:38 Starting Reach Records With No Network
36:35 From Selling CDs to Jimmy Fallon
36:46 The Raft, the Speedboat, and the Sailboat
38:20 Stewardship Is the People Business
39:12 Reinvesting Everything Back Into the Company
40:33 Faithful With Little, Faithful With Much
41:21 The Wife Who Kept Him Grounded
42:36 The First Six-Figure Check
45:15 Money Doesn't Change You, It Magnifies You
45:53 The Generosity He Didn't Know He Had
47:24 The Two Wounded Boys Inside Him
48:50 Buying a Range Rover for the Wrong Reasons
49:38 The Mirror Moment That Scared Him Straight
51:16 Mistaking Poverty Theology for Godliness
53:18 Defining Prosperity Gospel
54:09 Why a Poverty Mentality Felt Noble
55:17 Finding the Biblical Balance on Wealth
57:09 His Proudest Win and His Costliest Mistake
59:04 The Film Investment That Returned Tenfold
59:56 Throwing Money Like Seeds and Losing It All
01:01:11 The COVID Hit That Nearly Sank Him
01:02:23 Millions in the Hole on Atlanta Apartments
01:03:18 The Future: Building and Selling Businesses
01:04:41 Rapid Fire: Ownership, Bibles, and Freedom
01:06:46 Make More Money or Need Less Money
01:07:05 Lecrae Asks: Can Pastors Talk About Money
01:08:54 Make a Dollar or Make a Disciple

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