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The Suite Spot: Create an Offer Suite That Sells Itself

The Suite Spot: Create an Offer Suite That Sells Itself

Written by: Sandra van der Lee High-Ticket Offer Strategist
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The Suite Spot it the podcast for online business owners, entrepreneurs, and thought leaders that want to package up their expertise into offers that sell. This podcast about offer creation and sales will help you with messaging, creating your offers, and making high-ticket sales. No matter if you're brand new or have packaged up and sold your expertise for years, this podcast is for you! This show is brought to you by Sandra van der Lee, a high-ticket offer strategist for course creators, coaches, consultants, and service providers. Learn more about creating and selling your offers at sandravanderlee.com© 2026 Sandra van der Lee LLC Economics Leadership Management & Leadership Marketing Marketing & Sales Self-Help Success
Episodes
  • Stop Undercharging and Attract Higher-Paying Clients
    Oct 6 2026

    If you've ever opened your sales page, saw your $3,000 price point, hovered over the edit button to change that 3 into an 8... and then chickened out, this episode is for you!

    In this episode:

    - Why the clients you keep attracting come from your own messaging (whoops)

    - The three groups in your audience and which ONE you need to speak to to sell high-ticket

    - Questions to help you identify your invested client

    - Why "more" is the wrong move when you raise your price

    - How waiting to feel confident is costing you serious money

    Work With Me

    The 90-Day 1:1 Sales Accelerator is where we find your invested client, build your offer suite around them, and go out and sell your revamped offers!

    Click here to learn more and apply to work with me 1:1 inside the 90-day accelerator.

    More Resources:

    Download your free high-ticket offer examples

    Create your high-ticket offer

    Show More Show Less
    24 mins
  • Is This an Upsell, Order Bump, Bonus or Part of the Program?
    Sep 17 2026

    If you're looking at ALL of the possible inclusions for a new offer or a relaunch of an existing offer, you might be wondering: "Is this a bump, bonus, upsell, or should it just be included?"

    I'll help you figure it out in less than 9 minutes! We cover:

    • The only real test for whether something should be included in the core offer
    • How to spot what actually makes something a bonus
    • The easiest way to reuse your launch bonuses

    Let's dive in!

    More Resources:

    FREE REPORT: Selling High-Ticket: Strategies That Work Now

    Download your free high-ticket offer examples

    Create your high-ticket offer

    Show More Show Less
    8 mins
  • From an $88 journal to 3 sales calls for a $25K service and a $28K consulting proposal.
    Sep 9 2026

    Meet my client C: One $88 physical product. Four weeks of working together. Three high-ticket offers and $100K+ sitting in her pipeline 🤯

    In this episode I'm breaking down exactly how we did it with my client C: a $25K done-for-you offer she booked sales calls for, a $5K downsell for people who weren't ready for the full experience yet, and a $28K corporate proposal she already sent to her first potential corporate client.

    Here's the part that matters if you don't have a coaching or course offer to build a high-ticket version of: she didn't have one either. What she had was a skill —creating a luxury physical product— and we found the audiences who'd pay a premium for that skill done for them.

    We talk about:

    • How to find the transferable skill hiding in what you already do
    • Why she had to split her audience in two
    • How a high-ticket offer kept her from creating her own competition
    • The $5K downsell that catches the people who aren't ready for the full $25K experience

    If you've been sitting on a skill, a product, or an experience and wondering whether it's "enough" to build a high-ticket offer on... This one's for you.

    More Resources:

    FREE REPORT: Selling High-Ticket: Strategies That Work Now

    Download your free high-ticket offer examples

    Create your high-ticket offer

    Show More Show Less
    11 mins
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