Welcome to another special episode of the SuperSwell Podcast.
In November 2025, the SuperSwell was invited by the Future Of Festivals Conference in Berlin to host a series of one-to-one interviews with leading professionals from the live music industry, to take place over 2 days at the Roundtable Stage in the heart of the event.
Part 1 of this 2 part series brings together four conversations with people tackling some of the biggest challenges facing festivals, venues and touring today. From the economics of independence to audience experience, climate risk and the wellbeing of touring crews, we explore what it really takes to build a sustainable future for live music.
First up, John Rostron, CEO of the Association of Independent Festivals (AIF), explains why more than 200 UK festivals have disappeared since the pandemic, and how turning anecdotal concerns into hard evidence has helped put the crisis on the government’s radar. We discuss the growing divide between the headline success of major concerts and the struggles further down the live music pyramid, the importance of community-rooted festivals, and why collaboration, safer spaces, sustainability initiatives and proposed music festival tax relief could make a real difference.
Then, Dirk Dreyer, General Manager of AEG Germany’s Uber Eats Music Hall, looks back at taking over a new venue just as Covid brought live events to a standstill and how he helped rebuild the profile of the Music Hall post-pandemic , competing in Berlin’s crowded mid-sized venue market, and how naming-rights partnerships can become more than a logo on a building when they genuinely improve the audience experience. As expectations around comfort, security and service evolve, Dirk explains what it takes to make a venue stand out.
Next, Jana Posth, festival director of Rock am Ring and Rock im Park, shares how one of Germany’s most established rock festival brands balances tradition with change. With audiences spanning generations and demand reaching new heights, we explore investment in sound, production and comfort, rising costs even when an event sells out, and the growing operational challenges posed by extreme weather, political protests and the need to create safe, inclusive spaces. Jana also makes a compelling case for more women to pursue leadership and technical roles in the festival industry.
Finally, Dr Arun Castro of Roadie Medic talks about his work with various artists and turns the spotlight on the people audiences rarely see: the technicians, crew and freelancers whose health and wellbeing underpin every successful show. We discuss the physical toll of touring, disrupted circadian rhythms, burnout, performance anxiety and hearing damage, alongside the case for on-site clinics, better access to mental health support and clearer industry-wide guidelines. Because looking after the people who make live music possible shouldn’t be an afterthought.
So, this episode managers to cover four very different conversations with extremely experienced guests, covering essential issues in today's business. All of them focused on how we can make all aspects of live music work better for everyone.
This episode was recorded at the Future Of Festivals, Station Berlin, on Thursday 27th & Friday 28th November 2025.
More about:
Future Of Festivals: https://futureoffestivals.com/en/main/
Association of Independent Festivals (AIF UK): https://www.aiforg.com/
Uber Eats Music Hall: https://www.uber-eats-music-hall.de/en/
Rock Am Ring/Rock Im Park Festivals: https://www.rock-am-ring.com/en / https://www.rock-im-park.com/en
Roadie Medic: https://roadiemedic.com/
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