This episode of The Therapist Mom Podcast is packed with honest, practical insights for therapist-moms who want a private practice that fits real life (and real stress levels). If you’ve ever felt overwhelmed by all the “shoulds” of marketing, burned out by doing too much, or simply unsure which strategies actually bring clients to your door, this episode is for you.

As a therapist, coach, and fellow mom navigating both meltdowns and marketing calendars, I know firsthand that small, intentional shifts can lead to more clients (and way less stress). Let’s dig into the good stuff and give yourself permission to ditch the hustle and simplify.

1. Strategy Over Survival Mode: How to stop throwing spaghetti at the wall and start picking a few aligned marketing actions that actually work for you, your energy, and your ideal clients.
2. The Only Two Non-Negotiable Marketing Moves: Why every private practice needs a website and a strong network (and how to start even if both feel intimidating).
3. Permission to Edit Before Adding: How to drop what isn’t working, quiet the comparison trap, and build a plan that feels sustainable (so you can have time for you, too).

1. [00:03] Spaghetti-at-the-wall marketing: Why copying other therapists’ marketing doesn’t guarantee results
2. [00:06] Personal story: My experience trying all the strategies—and realizing context is everything
3. [00:14] Less is more: How to pick 3-5 focused strategies that make sense for YOUR ideal client
4. [00:15] Identifying your client: Where are they actually looking for a therapist?
5. [00:16] Social media: Does it really work? Who finds you vs. who sees you
6. [00:18] Networking: Relationship-building, not cold-selling, is how you fill your practice
7. [00:23] Why a website is non-negotiable: Your most important marketing asset
8. [00:24] Behind the scenes of networking: How to build referral sources (no extrovert energy required)
9. [00:27] Edit, don’t add: How to review what’s working, what’s draining, and where to focus next
10. [00:29] Validation vs. referrals: Likes aren’t clients—how to spot what’s truly sustainable

Feeling ready for practical, doable steps? Grab the free Comprehensive Connecting Networking Scripts guide from the show notes and let’s make marketing feel more like a supportive part of your practice.

Let me know: What’s one marketing strategy you’re dropping, and one you’re leaning into? I’d love to hear from you on Instagram or in a review. Here’s to a year of clarity, simplicity, and more time for what matters most!

💻 This episode is sponsored by Jane, the all-in-one practice management software I use and love. Book your FREE Live Demo HERE and when you're ready to...

Being eight months pregnant and running a private practice at the same time is a lot. In this throwback to Episode 38, I’m sharing exactly what that season felt like for me as I tried to support my clients while prepping for baby number three.

In this episode, I share:

1. What sessions were like with sciatica, heartburn, and nonstop fatigue
2. How I adapted my practice and schedule to match what my body actually needed
3. Lessons from my three very different pregnancies about knowing when to step back
4. How I communicated with clients, transitioned caseloads, and managed referrals
5. Why clear boundaries with both my clients and myself were non-negotiable

If you’re pregnant, planning to be, or supporting someone through it, this episode is a reminder that you can honor your needs and still keep your practice going without pretending everything is perfect.

Check out The Maternity Leave Blueprint to learn how a thoughtful plan, clear communication, and a bit of financial prep can help you step away with confidence and return to a practice that’s still running strong.

💻 This episode is sponsored by Jane, the all-in-one practice management software I use and love. Book your FREE Live Demo HERE and when you're ready to sign up use code ASHLEY1MO for a 1 month grace period

⭐️ Follow on Instagram @Raisedtoempower

⭐️ Grab your FREE networking guide for therapists HERE

⭐️ Learn more about how I can help support you and your practice, and ways we can work together at www.raisedtoempower.com

🎧 If you find today's episode helpful or inspiring, be sure to share it with your therapist friends, subscribe to the show, and leave your five star rating and review.

Disclaimer: This podcast is for educational purposes only and is not a substitute for therapy, supervision, or legal advice.

I’m sharing a replay of Episode 28 as part of our maternity leave replay series. I recorded this episode during my third pregnancy, right in the middle of the second trimester, when things were physically easier than the first trimester but emotionally much heavier than I expected.

In this episode, I talk honestly about what it looked like to run a full private practice while parenting two young kids, falling behind on notes, avoiding planning because it felt overwhelming, and quietly carrying a lot of fear about what adding another baby would mean for our family. This was a season where my body felt more functional, but my bandwidth was stretched thin in every other way.

In this episode, I talk about:

• The emotional weight of the second trimester after first trimester survival mode

• Falling behind in your practice and the urge to avoid looking at what feels overwhelming

• Parenting high needs kids while preparing for another baby

• What “bare minimum mode” looked like for me and why it was necessary

• How support, therapy, and tighter boundaries helped me reengage with my practice

Check out The Maternity Leave Blueprint to learn how a thoughtful plan, clear communication, and a bit of financial prep can help you step away with confidence and return to a practice that’s still running strong.

💻 This episode is sponsored by Jane, the all-in-one practice management software I use and love. Book your FREE Live Demo HERE and when you're ready to sign up use code ASHLEY1MO for a 1 month grace period

⭐️ Follow on Instagram @Raisedtoempower

⭐️ Grab your FREE networking guide for therapists HERE

⭐️ Learn more about how I can help support you and your practice, and ways we can work together at www.raisedtoempower.com

🎧 If you find today's episode helpful or inspiring, be sure to share it with your therapist friends, subscribe to the show, and leave your five star rating and review.

Disclaimer: This podcast is for educational purposes only and is not a substitute for therapy, supervision, or legal advice.