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The Tie-In

The Tie-In

Written by: Zena Harris and Mark Rabin
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Behind the scenes, sustainability in action. Entrepreneurs Zena Harris and Mark Rabin talk shop with filmmakers, event producers, and entertainment professionals from around the world in a quest to amplify the voices of people who are innovating, leveraging their influence, connecting ideas, and inspiring crews to make the entertainment we love more sustainable.Copyright 2026 Zena Harris and Mark Rabin Art Economics Leadership Management & Leadership
Episodes
  • Broadway Green Alliance: Sustainable Theatre, the Theatre Green Book & Life on Tour With Wicked | Molly Braverman
    Sep 29 2026

    What does sustainability actually look like backstage on Broadway? Molly Braverman, Executive Director of the Broadway Green Alliance, joins Zena and Mark to break down how theatre's culture of resourcefulness and reuse is shaping its approach to sustainability.

    Molly traces her path from stage managing Wicked's national tour to leading the BGA, and walks through the organization's two-lane approach: greening the craft of theatre itself, and using storytelling to inspire audiences to take action. She covers the BGA Binder Project (10,000+ binders kept in circulation), a textile and prop reuse program that's diverted 31,000 pounds from landfills, the annual Earth Day concert in Times Square, and BGA's new "Climate Talk," a free, comedy-driven 30-minute presentation touring schools and theaters this fall.

    She also previews the U.S. adaptation of the Theatre Green Book, an international sustainability standard already used in 17 countries, and shares why she sees theatre's budget constraints as a creative advantage rather than a limitation.

    Perfect for theatre professionals, production managers, sustainability coordinators, and anyone curious how the performing arts are building climate action into the culture of live entertainment.

    🔗 Connect With Our Guest:

    🌐 Broadway Green Alliance: https://www.broadwaygreen.com

    💼 Molly Braverman on LinkedIn: https://www.linkedin.com/in/molly-braverman/

    📸 Molly Braverman on Instagram: @molly.braverman

    📸 Broadway Green Alliance on Instagram: @broadwaygreenalliance

    🎙️ Connect with our hosts:

    💼 Zena Harris on LinkedIn: https://www.linkedin.com/in/zenaharris/

    💼 Mark Rabin on LinkedIn: https://www.linkedin.com/in/rabinmark/

    👉 SUBSCRIBE for more sustainability and clean energy content from inside the entertainment industry.

    #BroadwayGreenAlliance #Broadway #SustainableTheatre #GreenTheatre #TheatreGreenBook #Wicked #Hamilton #EarthDay #SustainableEntertainment #GreenProduction #TheTieIn #FilmIndustry #TVProduction #ClimateAction #CircularEconomy #ZeroWaste #SustainableProduction #EntertainmentSustainability

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    30 mins
  • How a Debut Author Is Bringing Permaculture and Regenerative Agriculture to YA Fiction | Kelsey Crane
    Sep 22 2026

    What if the most powerful tool for teaching regenerative agriculture wasn't a documentary, but a love triangle?

    Kelsey Crane, debut author of The Vanishing (Book One of The Exiles series) and a certified permaculturist trained through the Rodale Institute, joins Zena and Mark to talk about how she turned years of soil science and permaculture study into climate fiction for teens. Kelsey walks through her path from studying regenerative gardening to writing a hopeful, solutions-forward YA novel and why she believes storytelling can carry practical sustainability lessons further than a lecture ever could.

    🌱 WHAT YOU'LL LEARN:

    — How a personal health journey led Kelsey into soil science and permaculture study

    — Why she calls entertainment "a brilliant Trojan horse" for teaching regenerative practices

    — The real-world permaculture concepts (composting, biochar, water systems) woven into her fiction

    — Why she chose to write climate fiction as inherently hopeful rather than dystopian

    — What it took to self-publish a debut novel and build a reader community from scratch

    — How beta readers and advance reader copies shaped the final book

    Perfect for entertainment industry professionals, sustainability-curious readers, YA fiction fans, and anyone interested in how storytelling can make regenerative practices approachable.

    🔗 Connect with Kelsey:

    🌐 theexilesseries.com

    📸 Instagram: @artforartssake

    🎵 TikTok: @thewildwriter

    📝 Substack: @plantarevolution

    🎙️ Connect with your hosts:

    💼 Zena Harris on LinkedIn: linkedin.com/in/zenaharris

    💼 Mark Rabin on LinkedIn: linkedin.com/in/rabinmark

    👉 SUBSCRIBE for more sustainability and clean energy content from inside the entertainment industry.

    #KelseyCrane #TheExiles #TheVanishing #ClimateFiction #YAFiction #Permaculture #RegenerativeAgriculture #RodaleInstitute #SustainableStorytelling #TheTieIn #HopefulStorytelling #DebutAuthor #ClimateStorytelling #SustainableEntertainment #IndieAuthor

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    46 mins
  • We're Back! Catch up with Zena and Mark: AI, Wildfire Season & Pacific Northwest Climate Week | Zena Harris & Mark Rabin | The Tie-In
    Sep 15 2026

    🎙️ Zena Harris and Mark Rabin are back! Catching up on what's been on their minds, from AI's growing role in daily work to wildfire season out West.

    🌱 WHAT'S IN THIS EPISODE:

    — Mark's summer in British Columbia, powering Friends Club, a 350-person mountain arts gathering, with solar and batteries

    — Why everyone now effectively has a handful of AI "employees and assistants" working alongside them

    — Mark's Mount Rainier backpacking trip, and the wildfire that closed the area days later

    — On-the-ground conversations with production teams across middle America for Greensburg Group's industry insights

    — Highlights from Pacific Northwest Climate Week

    — What's coming up this fall, including more Burning Man interviews

    Perfect for anyone in film and TV production, clean energy, sustainability, or entertainment who wants a quick read on where the industry is headed.

    🎙️ Connect with our hosts:

    Zena Harris on LinkedIn: https://www.linkedin.com/in/zenaharris/

    Mark Rabin on LinkedIn: https://www.linkedin.com/in/rabinmark/

    👉 SUBSCRIBE for more sustainability and clean energy content from inside the entertainment industry.

    #TheTieIn #Sustainability #CleanEnergy #AI #WildfireSeason #PNWClimateWeek #FilmIndustry #TVProduction #EntertainmentIndustry #GreenProduction #RenewableEnergy #BurningMan #ClimateAction #SustainableEntertainment #ClimateTech #SolarPower #BatteryStorage"

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    8 mins
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