The Architecture of Addiction. Season 2, Episode 4.

You think it's a discipline problem. It's not.

It's an architecture problem.

The chocolate in your cupboard. The phone on your nightstand. The caffeine you "need" before training. The Instagram scroll that destroys your sleep. None of this is accidental.

Every supermarket layout, every app notification, every product placement - it's all been engineered by people who understand your nervous system better than you do.

IKEA makes you walk the entire store before offering food. McDonald's makes every location look like home. Supermarkets put sweets at children's eye level. Social media uses variable reward schedules to keep you hooked.

This isn't conspiracy. It's behavioral science. And it's costing you your performance.

You're not weak. You're not undisciplined. You're trying to perform inside an extraction machine designed to keep you tired, distracted, dependent, and depleted.

In this episode, Abraham breaks down:

→ Why willpower will always lose to environmental design
→ How billion-dollar industries engineer your depletion — then sell you the solution
→ The caffeine-sugar-social media loop keeping you in perpetual deficit
→ Why "just have discipline" is exactly what the system wants you to believe
→ How to audit your environment like it's trying to kill you (because it is)
→ The one shift that makes discipline irrelevant

This isn't about living like a monk. It's about understanding what you're actually up against - and redesigning your environment so the default supports your performance, not your extraction.

You can't out-discipline an engineered environment. But you can become aware of it. And then you can build your own.

Unbroken Triathlon Club - Recovery-Led Performance
www.unbrokenclub.com | @unbrokentriathlonclub

Why can't triathletes take a rest day without feeling like they're losing their identity? This episode exposes the Performance Identity Trap the psychological patterns that make rest feel impossible, the research proving your head matters more than your training volume, and the identity shift that changes everything. Abraham breaks down the addiction pattern you can't see, why "just take a day off" doesn't work, and the R.A.C.E. framework application for building sustainable performance.

Unbroken Triathlon Club - Recovery-Led Performance
www.unbrokenclub.com | @unbrokentriathlonclub

This episode is about building a training week that doesn't collapse when life gets heavy.

Most triathletes aren't undertrained they're over-scheduled. They try to force the "perfect" training plan into real life, and when disruption hits (kids get sick, work explodes, sleep suffers), the whole thing shatters. Then comes the guilt, the restart, the cycle.

In this episode, I walk you through the R.A.C.E. framework a recovery-led system for time-constrained athletes who can't afford stop-start training.

You'll learn: • Why your week should be designed for disruption, not perfection • How to identify your reliable training windows (the times that hold even when life is messy) • The minimum weekly structure that keeps you consistent: 2 key sessions, 2 low-friction sessions, 1 recovery day • Why most triathletes periodise backwards (and how to fix it) • How to build a "minimum week" that works when you're tired, busy, and stressed

If you're carrying weight kids, a business, a demanding job and still trying to train consistently, this episode gives you the structure to make it sustainable.

Stop trying to fit triathlon into your life. Build a life-week that can hold triathlon.

Unbroken Triathlon Club - Recovery-Led Performance
www.unbrokenclub.com | @unbrokentriathlonclub