The Underlay - A Clever Choice Podcast cover art

The Underlay - A Clever Choice Podcast

The Underlay - A Clever Choice Podcast

Written by: Resonance Media Agency
Listen for free

LIMITED TIME OFFER | Get 2 Months for ₹5/month

About this listen

There's more to flooring than just laying boards. We take you inside and under the flooring industry and give you a look at what makes Clever Choice Flooring the perfect solution for you.© 2026 Resonance Media Agency Economics
Episodes
  • Flooring Xtra Narellan: Family, Flooring and No Bull
    Mar 2 2026

    The Sydney road trip continues on The Underlay as Matt heads into Western Sydney to visit the team at Flooring Extra Narellan, sitting down with Tom, Jamie and Anthony for one of the most honest and entertaining conversations of the tour. What starts as a few laughs quickly turns into a real look at what running a modern flooring business actually involves.

    The trio share how they each fell into flooring from completely different backgrounds, from growing up in a family carpet shop, to stumbling into retail after school, to coming across from the tiling trade by accident. Despite different paths, the outcome is the same: flooring becomes more than a job. It becomes a livelihood, a family, and for many in the industry, a lifetime career.

    A major theme of the episode is professionalism in the flooring industry. The team talks openly about the need for apprenticeships, licensing, and better collaboration among retailers, installers, and suppliers. They explain why great installers are the backbone of the business and how communication between the store and tradesperson directly impacts the customer's final result.

    Floor preparation also takes centre stage, with the boys reinforcing a message heard throughout the tour: the quality of the subfloor determines the quality of the finished floor. From managing expectations to walking away from jobs that can't be done properly, they explain why doing the job right matters more than simply winning the sale.

    It's a fun, honest and educational episode about culture, teamwork and building trust with customers in a constantly changing industry.


    #TheUnderlayPodcast #FlooringExtraProspect #FlooringIndustry #FloorPreparation #InstallerLife #AustralianTrades #FlooringRetail #HybridFlooring #CleverChoiceFlooring #WesternSydney

    Show More Show Less
    50 mins
  • Flooring Xtra Hawkesbury: Where Design Meets Flooring Expertise
    Feb 16 2026

    The Sydney tour continues on The Underlay as Matt and Michael head to the Hawkesbury to visit one of Western Sydney's most unique showrooms, Flooring Extra Hawkesbury. Sitting down with store owner Jennifer, this episode quickly becomes far more than a store profile; it turns into a masterclass in flooring, retail, and understanding what customers actually need when choosing a floor.

    Jennifer shares her journey from retail salesperson to supplier representative, and finally to opening her own store in 2017 after more than two decades in the industry. Her passion is clear; flooring isn't just a product, it's about solving problems and guiding customers through an overwhelming decision. The conversation dives into what makes her store different, including a strong focus on design, styling and creating a welcoming space where customers can visualise their home, not just pick a colour.

    The episode explores real-world issues retailers and homeowners face every day, from lighting affecting colour choice to why the "house picks the floor" to the critical role of subfloor preparation. Jennifer explains how installation quality, proper preparation and realistic expectations matter far more than marketing claims, particularly with modern products like hybrid and floating floors.

    Along the way, the team talks trends, why greys are disappearing in favour of warmer tones, the importance of installers, and how warranties actually work. It's honest, educational and full of practical advice for retailers, installers and homeowners alike.

    If you want to understand flooring properly, this episode is essential listening.


    #TheUnderlayPodcast #FlooringExtraHawkesbury #FlooringIndustry #FloorPrep #HybridFlooring #RetailFlooring #AustralianTrades #InteriorDesign #FlooringEducation #CleverChoiceFlooring

    Show More Show Less
    55 mins
  • Flooring Xtra Penrith: From Carpet Shop to Flooring Destination
    Feb 2 2026

    The New South Wales tour rolls on in this episode of The Underlay, with Matt and Michael heading west to Penrith to spend time inside one of the most welcoming flooring stores you'll find anywhere, Flooring Extra Penrith. What unfolds is more than a store visit; it's a story about family, community, loyalty and how a flooring business can become part of the fabric of its local area.

    Joined by Tony, Nick and Lisa, the conversation traces the journey from a small, carpet-only operation into a thriving two-level showroom built around hard flooring, service and long-term relationships. Tony shares how he fell into flooring more than a decade ago, why timing and population growth in Western Sydney mattered, and how embracing hard flooring early helped shape the business it is today.

    Nick offers a fresh perspective as the next generation in the business, balancing a background in film and technology with estimating, measuring, and customer education. Lisa rounds out the picture, explaining how the family dynamic, repeat clients, and genuine care underpin everything they do, not commissions or quick wins.

    The episode also dives into market shifts, from bamboo booms to waterproof planks, changing colour trends, and why darker, richer timber tones are making a comeback. Along the way, there's plenty of laughter, footy talk, jet skis, family banter and a reminder that great flooring businesses are built on trust, not transactions.

    This is a warm, honest look at what happens when family values meet flooring expertise, and why local businesses like Flooring Extra Penrith continue to thrive.

    #TheUnderlayPodcast #FlooringExtraPenrith #FlooringIndustry #FamilyBusiness #AustralianFlooring #HardFlooring #FlooringRetail #LocalBusiness #WesternSydney #FlooringProfessionals

    Show More Show Less
    51 mins
No reviews yet