The Unit Economics Trap in Direct Response

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The Unit Economics Trap in Direct Response

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Most direct response marketers optimize for return on ad spend, but that metric hides the real story of customer acquisition cost. Lucas and Luna break down why a healthy forty percent ROAS can still be destroying your margins when you ignore contribution margin per user. Using a concrete example from a mid-sized DTC brand, they show how shifting focus to unit economics reveals hidden bleed in logistics and payment processing. This is Episode 230 of Performance Marketing with Fexingo. #DirectResponse #UnitEconomics #ContributionMargin #CAC #ROAS #DTCMarketing #PerformanceMarketing #CustomerAcquisitionCost #LTV #FexingoBusiness #BusinessPodcast #StartupFinance #EcommerceStrategy #ProfitMargins #MarketingAnalytics #GrowthHacking #LucasAndLuna #FinancialLiteracy Keep every episode free: buymeacoffee.com/fexingo

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