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The VICI Code: Purpose-Driven Profits

The VICI Code: Purpose-Driven Profits

Written by: Joseph
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About this listen

Welcome to The VICI Code — the podcast where small business owners stop pretending, start confessing, and finally get what it takes to win financially.

We talk real numbers. Real faith. Real stories of underdogs who got hit hard — by bad decisions, burnout, even bankruptcy — and chose to rise anyway.


I’m Joe Dunaway, founder of VICI Financial, and every week, I sit down with entrepreneurs who’ve walked through fire, fixed their finances, and found purpose in the process.

If you’ve ever felt like the only one who doesn’t “get it” when it comes to business money…
If your story feels too messy, too behind, or too far gone…

You belong here.

Because the comeback isn’t just possible — it’s coded into you.


This is The VICI Code.

Let’s crack it together.

© 2026 The VICI Code: Purpose-Driven Profits
Economics Leadership Management & Leadership Personal Finance
Episodes
  • Scaling with Analytical Precision: From Storyteller to Multi-Six-Figure Publisher, Producer, and Marketing Strategist
    Jan 6 2026

    In episode 20 of The VICI Code, Joe Dunaway interviews Jynafer Yanez, a multi-six-figure publisher, producer, and marketing strategist, who shares insights on navigating the challenges of scaling a business while staying true to your creative vision.

    Tune in to discover how data, destiny, and dollars intersect in the publishing industry, and gain insights into scaling your own storytelling ventures.


    TIMESTAMPS

    [00:03:39] Creative vision meets analytical precision.

    [00:05:15] Emotion in storytelling.

    [00:09:19] AI's role in writing.

    [00:12:28] Creative process and discipline.

    [00:18:17] Pitching stories for film adaptation.

    [00:20:13] Hollywood opportunities in publishing.

    [00:24:32] Habits for sustainable growth.

    [00:28:47] God-sized vision and execution.

    [00:34:43] Family and work-life balance.

    [00:39:19] Finding your identity and purpose.

    [00:40:44] Finding your unique identity.

    [00:45:03] Aligning spirit and ego.

    [00:47:51] Sci-fi Western action film.


    QUOTES

    • "We don't look at data as cold and hard numbers. We look at it as indicators of what's happening with real people and real behaviors and real interests." -Jynafer Yanez
    • "Life doesn't get any easier. Business doesn't get any easier. Nothing gets easier. You just get stronger." -Jynafer Yanez
    • "If you have a God size vision, right? Not like just your own vision, but something that, like truly my maker, my creator, God, the father, has put in me that this is the goal." -Jynafer Yanez

    ==========================

    Less supplements. More consistency.

    AG1 every day.

    SHOP HERE:

    https://click-myl.ink/2p8hck3h

    ==========================

    SOCIAL MEDIA


    Joe Dunaway

    Instagram: https://www.instagram.com/thejoedunaway/

    LinkedIn: https://www.linkedin.com/in/joseph-dunaway


    Jynafer Yanez

    Instagram: https://www.instagram.com/jynafer_rose

    LinkedIn: https://www.linkedin.com/in/jynaferyanez/


    WEBSITE


    VICI Finance: https://www.vicifinance.com/


    Archimedes Books: https://hello.archimedesbooks.com/

    Wolf Pack Entertainment: https://www.wolfpackentertainment.co/

    Show More Show Less
    49 mins
  • The Power of Perspective: How Simplifying Complexity Leads to Exponential Growth
    Dec 30 2025

    In episode 19 of The VICI Code, Joe Dunaway interviews Stephen Ward, a seasoned entrepreneur, fractional integrator, and business strategist with over 15 years of experience, as he shares his insights on the significance of clarity, the impact of fitness on leadership, and the importance of family time in the entrepreneurial journey.

    Tune in for raw, honest conversations that decode the path to victory in the realms of faith, family, and finances.


    TIMESTAMPS

    [00:02:22] Integrator's role in business.

    [00:06:08] Big, hairy, audacious goal.

    [00:08:17] Power of systems for founders.

    [00:12:02] Mindset lessons from failure.

    [00:14:06] Embracing challenges and lessons.

    [00:18:40] Structure fosters entrepreneurial creativity.

    [00:20:23] Tactical empathy in business.

    [00:25:03] Human approach to customer service.

    [00:28:37] Family time in business.

    [00:30:27] The impact of an EA.

    [00:36:27] Fitness as a gateway to success.

    [00:38:33] Protecting the company's core values.

    [00:41:12] Tactical empathy for growth.


    QUOTES

    • "We don't care who's responsible for it. We just want to know how to fix it." -Stephen Ward
    • "The beauty of the structure is that it provides all the blooming the visionary needs for creativity." -Stephen Ward
    • "There are no bad teams, there's only bad leaders." -Stephen Ward

    ==========================

    Less supplements. More consistency.

    AG1 every day.

    SHOP HERE:

    https://click-myl.ink/2p8hck3h

    ==========================

    SOCIAL MEDIA

    Joe Dunaway

    Instagram: https://www.instagram.com/thejoedunaway/

    LinkedIn: https://www.linkedin.com/in/joseph-dunaway


    Stephen Ward

    Instagram: https://www.instagram.com/scale.with.stephen/

    WEBSITE


    VICI Finance: https://www.vicifinance.com/


    Haven by Design Stays: https://www.havenbydesignstays.com/



    Show More Show Less
    43 mins
  • From Combat Engineer to Remote Advocate: Leveraging Discipline to Scale Life and Business
    Dec 23 2025

    In episode 18 of The VICI Code, Joe Dunaway interviews Paul Hawkins, a veteran turned entrepreneur, as he shares how discipline, structure, and intentional distance have shaped his 17+ years of leading remote teams. He breaks down the habits, mindset shifts, and practical systems that create real freedom in remote work.

    Tune in for an inspiring conversation filled with practical advice and strategies for success!


    TIMESTAMPS

    [00:01:39] Remote work and discipline.

    [00:05:33] Building trust in remote teams.

    [00:09:27] Transitioning to business ownership.

    [00:11:29] Courage to leave safety nets.

    [00:16:42] Dual mission of Sidekicks.

    [00:19:36] Moms balancing work and family.

    [00:24:03] Accomplishment in business partnerships.

    [00:26:05] Remote work benefits and misconceptions.

    [00:31:32] Remote executive assistant benefits.

    [00:34:06] Work-life integration vs. balance.

    [00:38:25] Growth and scaling challenges.

    [00:40:01] Fitness and language learning challenges.

    [00:43:10] Remote work's impact on life.


    QUOTES

    • "Work really, really hard to be effective and communicate often with the people you're working with right from the start." -Paul Hawkins
    • "Every single thing in my life, including my faith, has improved and increased by me focusing on my fitness and nutrition." -Paul Hawkins
    • "On the other side of those challenges is another layer, another version of you that you just keep breaking the mold." -Joe Dunaway


    ==========================

    Less supplements. More consistency.

    AG1 every day.

    SHOP HERE:

    https://click-myl.ink/2p8hck3h

    ==========================

    SOCIAL MEDIA

    Joe Dunaway

    Instagram: https://www.instagram.com/thejoedunaway/

    LinkedIn: https://www.linkedin.com/in/joseph-dunaway


    Paul Hawkins

    LinkedIn: https://www.linkedin.com/in/paul-hawkins-08246b24/

    Instagram: https://www.instagram.com/purpose_driven_paul/

    https://www.instagram.com/ars_sidekicks/


    WEBSITE


    VICI Finance: https://www.vicifinance.com/


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    46 mins
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