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The VetPractice Playbook

The VetPractice Playbook

Written by: VetPracticePro
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About this listen

The VetPractice Playbook is your weekly game plan for leading a thriving veterinary clinic and becoming the leader your future self will thank you for. Brought to you by VetPracticePro, this podcast dives into all things veterinary leadership, management, and clinic ownership so you can build a practice that runs smoother, grows stronger, and leads with purpose—while also helping you grow as a confident, effective veterinary professional.

Join host Dr. Emily King alongside Jon and Cayla Bittles and Richie King every Wednesday at 9:00 AM EST as they break down real-world challenges, share practical strategies, and give you the tools you need to better support your team, serve your clients, protect your wellbeing, and create a career and clinic you’re proud of.

© 2026 The VetPractice Playbook
Economics Self-Help Success
Episodes
  • EP12 - How Veterinary Teams Can Communicate Value Without Defensiveness
    Feb 4 2026

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    In this episode of The VetPractice Playbook, the crew breaks down the psychology of price versus value and explain why cost objections are really requests for clarity, trust, and guidance. You’ll learn a practical, value-first framework for handling price pushback in the exam room, plus real-world scripts your team can use immediately to reframe the conversation, align care with client goals, and maintain confidence without discounting medicine.

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    Timestamps
    00:00 Intro
    02:56 An Interesting Way To Think About Expense
    05:48 Being Everything to Everybody
    07:17 The Psychology of Value vs. Price
    08:20 Human-Health Care Models in Vet Med
    12:36 Subpar Care At Low Cost
    14:00 How to Respond to Clients
    17:54 The Four Step Process
    24:56 Go-To Responses
    31:24 Not Assuming Client’s Ability to Spend
    33:46 Outro

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    34 mins
  • EP11 - How Overcontrol Is Limiting Your Veterinary Practice
    Jan 28 2026

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    In this episode of The VetPractice Playbook, the crew breaks down why overcontrol is one of the most common, and costly, leadership traps in veterinary medicine. What made you successful early on as a leader may now be the very thing limiting your growth, your team’s development, and your clinic’s long-term impact.

    Free Resources On Our Website: https://vetpracticepro.com/

    Join Our Free Circle Community: https://tinyurl.com/2rh95fv5

    Instagram: https://www.instagram.com/vetpracticepro/

    TikTok: https://www.tiktok.com/@vetpracticepro

    YouTube: https://www.youtube.com/@VetPracticePro

    Timestamps
    00:00 Intro
    04:29 The Cost of Not Delegating
    06:20 Examples When Leaders Don’t Let Go
    08:03 Becoming the CEO of an Organization
    10:01 Setting Guardrails
    13:10 Handling Mistakes
    16:37 Misconceptions About Delegating
    25:35 Consequences of Not Delegating
    30:10 Letting Go of the Financial Side
    33:27 Roundtable Replay
    39:45 Overview
    40:46 Outro

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    41 mins
  • EP10 - Why Low EBITDA Hurts Your Clinic (and How to Fix It)
    Jan 21 2026

    Send us a question to be featured on the podcast!

    In this episode of The VetPractice Playbook, the crew dives into EBITDA; what it is, why it's important for every clinic, how to hire employees with EBITDA in mind, simple ways to save LOTS of money, and so much more.

    Free Resources On Our Website: https://vetpracticepro.com/

    Join Our Free Circle Community: https://tinyurl.com/2rh95fv5

    Instagram: https://www.instagram.com/vetpracticepro/

    TikTok: https://www.tiktok.com/@vetpracticepro

    YouTube: https://www.youtube.com/@VetPracticePro

    Timestamps
    00:00 Intro
    01:10 What is EBITDA?
    05:02 What Happens If The EBITDA Is Low?
    08:33 The Circular Argument
    10:14 EBITDA Isn’t Easy To Fix
    12:09 Importance of Communication
    12:53 Poor EBITDA Examples
    17:53 Hiring Employees with EBITDA In Mind
    21:10 Efficiency Leads to Productivity
    23:48 Simple Ways to Save Big
    25:40 Playbook Replay
    31:28 Closing Points
    31:58 Outro

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    32 mins
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