In this episode, Josh dives deep into FRAP in the wild — real-world examples of how companies like Texas Roadhouse and Chick-fil-A dominate their industries through intentional choreography, customer experience, and the immutable laws of FRAP: Frequency, Referrals, Average Ticket, and Pricing...

Episode Summary:

-From dinner with his son Tucker to million-dollar transformations in small businesses, Josh shows how profit isn’t just math — it’s mindset and mechanics combined. He unpacks why FRAP isn’t a gimmick, but a universal truth that governs how every business makes money (whether they realize it or not)...

-How big Companies “choreography” creates perceived value, higher prices, and repeat customers...

-“Every dollar you’ve ever made in your life is already the result of FRAP.” Josh teaches you why in this episode...

-How Phil from Australia grew his company from $1.8M to $2.9M — and increased profit by $500K — without ads...

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Copyright 2026: Honor And Fire LLC

In this high-energy episode, Josh pulls back the curtain on the next evolution of small business success...

Episode Summary:

-Josh unveils his biggest opportunity yet the launch of FRAP Chapters!!! a movement designed to decentralize business coaching, rebuild real community, and help entrepreneurs multiply profit without falling for online guru hype.

-Josh breaks down the four immutable pillars of FRAP — Frequency, Referrals, Average Ticket, and Pricing — and explains why every business on earth already operates on FRAP (just not effectively yet). He argues that success in business isn’t just about tactics; it’s about proximity, belief, and community — and why the era of rented Lambos and fake “10X” promises is over.

-You’ll learn how FRAP helps business owners create real impact and profit, how “small, local masterminds” are the future of business growth, and how you can be part of this decentralized revolution.

-Unlock a MASSIVE vault of FREE value by visiting WarPlan.com

👉 https://bit.ly/4qIHn2W

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Copyright 2026: Honor And Fire LLC

If you want to dive DEEP into business philosophy... Or Learn how to make you're customers more valuable ... Josh and Daniel explains how in this episode...

Episode Summary:

-Today we have a casual chat with the CEO of "SendJim" and long time friend Daniel Dixon...

-Josh and Daniel teach advanced tactics on Marketing, Cost per lead, Economy, Ai and Technology...

-Unlock a MASSIVE vault of FREE value by visiting WarPlan.com

-"If your not growing your dying" In this economy a new way of thinking has to be adopted...

-Daniel Explains how to use tech to create more profit per customer...

What if you could grow your business and help other owners win at the same time? I explain everything in this short video.

👉 https://bit.ly/4qIHn2W

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Copyright 2026: Honor And Fire LLC

If you want to Turn Simple Ideas Into Helicopters... Or Learn how to Turn Your Current Customers Into A Gold Mine... Josh And Rick explain how in this episode...

Episode Summary:

1. EXCLAIMER THERE IS EXPLICIT LANGUAGE IN THIS EPISODE!!!

-This emotional episode tells the real story of a Business owner who turned FRAP into Freedom for his family...

-Josh Interviews long time friend and consulting client Rick Wallace, showing how FRAP took his business from $4.8 Million to over $9 Million ...

-Unlock a MASSIVE vault of FREE value by visiting WarPlan.com

-Josh gives a "behind the scenes" and candid example of WarPlans business model and why it works so well...

-Tune in to understand what a "F.I.D. Offer" is and how to exploit it for maximum profit...

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Copyright 2024: Honor And Fire LLC

Josh is back and he didn’t come empty-handed.

After months of silence (and not because he’s mad or lazy), he delivers one of the most valuable, mindset-altering episodes he’s ever recorded.

Joined by entrepreneur and Warplan coach DJ Newman, Josh breaks down 10 counterintuitive, profit-creating truths designed to help you reflect on 2025 and attack 2026 with a brain wired for money, speed, and domination.

This episode is a wake-up call for entrepreneurs who are moving too slow, overthinking every decision, sabotaging their own momentum, or buying into myths that keep them broke. You’ll learn why perfection kills progress, why your heroes aren’t who you think they are, why your brain is lying to you, and why your relationship with money determines your income more than your marketing ever will.

If you’ve ever felt stuck, overwhelmed, or like you’re capable of more, this is your episode.

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Copyright 2024: Honor And Fire LLC

What if the biggest breakthroughs in your business didn’t come from adding more…but from deleting lies, deleting fear, and deleting the wrong people?

In this episode, Josh reconnects with his long-time friend and co-builder, Brandon Vaughn. From humble beginnings as a towel boy in his dad’s window cleaning business to running multiple 7- and 8-figure companies, Brandon has learned that real growth comes not from perfection but from taking imperfect action and building systems that scale.

Together, Josh and Brandon pull back the curtain on HireBus, Brandon’s revolutionary AI-powered hiring platform that is flipping recruiting on its head. You’ll learn why most small business owners are stuck in the “DIY Death Trap,” why overthinking is just fear in disguise, and how to finally build a team that wins without you being the bottleneck.

This one is raw, hilarious, and loaded with million-dollar mindset and money truths.

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Copyright 2024: Honor And Fire LLC

What if the only thing standing between you and a million-dollar business was how fast you could take action?

In this episode, Josh sits down with Ryan Johnson, a young family man who went from cleaning windows part-time in a small hometown to building two multi-million-dollar businesses in just a few years. No trust fund. No silver spoon. Just relentless action, bold decisions, and a refusal to overcomplicate the basics.

Ryan shares the exact moves, mindsets, and marketing methods he used to grow a seven-figure home service company (even after uprooting his family with almost no money)… and then a second seven-figure coaching business in record time.

If you’ve ever felt stuck in “cash flow purgatory” or like you’re two feet from gold, this is your wake-up call.

Follow Ryan on Instagram: @ryanthewindowcleaner

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Copyright 2024: Honor And Fire LLC

Episode Summary:

From humble beginnings scrubbing gas station squeegees, to building a multi-million dollar lighting company and walking away from it, Ryan shares the real story behind entrepreneurship: betrayal, burnout, breakthroughs, and legacy.

This is NOT just a story about landscape lighting. It’s a masterclass on:

Building a business that runs without you

Recovering your marriage while scaling your company

The true cost of undercharging

Making $13K/day installs possible with 3-man crews

Why pricing like the company you want to be is everything

And why faith, not fear, is the ultimate business strategy

Whether you’re in window cleaning, pressure washing, roofing, or lighting, this episode will break your brain (in the best way) and reset your business mindset.

Want to go deeper with Ryan Lee?

Listen to the Lighting for Profits Podcast → lightingforprofits.com

Interested in landscape lighting coaching & resources? DM Ryan on Facebook or check out the Light It Up Expo.

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Copyright 2024: Honor And Fire LLC