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The Whole Marketer Podcast

The Whole Marketer Podcast

Written by: Abigail Dixon
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 The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.comLabyrinth Marketing 2025 Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Episode 159 – Authentic Leadership with guest David Enwright: The Post Office's Marketing Director on being brave and staying human leadership insight

    Episode 159 – Authentic Leadership with guest David Enwright: The Post Office's Marketing Director on being brave and staying human leadership insight
    Jan 19 2026
    Episode #159. Our first episode of 2026 is a personal understanding and leadership topic on authentic leadership with advice from a senior marketer on key leadership skills and finding your style. Joining Abby is her guest David Enwright, Marketing Director at the Post Office and a long-time advocate for inclusive, human-centred leadership. With a career spanning HSBC, RBS, Allianz, and the Post Office, he has built a reputation for delivering commercial impact while creating environments where people feel safe, valued, and genuinely able to thrive. As a recognised role model for inclusive leadership, David leads with honesty and empathy, and brings lived experiences and candour to some of businesses most complex challenges. In this episode, David shares his definition of authentic leadership, the importance of deep active listening, trust and psychological safety, and how he has developed his authentic leadership style. Plus, David's career highs and lows and advice for marketers of tomorrow. 00:00:00 Welcome and Introduction to Authentic Leadership 00:02:47 Defining of Authentic Leadership 00:05:00 David's Leadership Style 00:06:25 The Importance of Deep Listening 00:08:28 Creating the Right Environment for Conversations 00:09:46 Arriving at an Authentic Leadership Style 00:12:08 Learning from Mistakes and Personal Loss 00:16:05 Recognizing and Preventing Burnout 00:17:51 Building Psychological Safety and Trust 00:21:11 Benefits of Psychological Safety 00:23:09 Encouraging Bold Ideas and Growth Mindset 00:24:47 David's Career Highs and Lows 00:26:58 Advice for Marketers of Tomorrow Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: David Enwright | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact hello@thewholemarketer.com to get in touch with Abby and the team
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    29 mins
  • Episode 158 – Effective brand building with guest Andrew Geoghegan

    Episode 158 – Effective brand building with guest Andrew Geoghegan
    Nov 17 2025
    Episode #158. Today's episode is a technical skill on effective brand building and the considerations and competencies you need to build a brand; including the importance of clarity on your strategic choices and the movement you want to make through SMART objectives to ladder up to the commercial objectives. Abby's guest is experienced, award-winning marketing leader and friend of the podcast Andrew Geoghegan, Group Chief Marketing Officer at William Grant & Sons and ex PZ Cussons and Diageo. His paper on creating a culture of effectiveness at Diageo won Gold, Best New Learning, and Best Use of Data from the IPA and he has been recognised as one of the top 100 marketers by Marketing Week. In this episode, Andrew shares his experience of brand building and practical advice from his book 'Effective brand building' including organisational context when brand building, making strategic choices, meeting your consumer where they are and how to win/keep winning. Plus Andrew's highs and lows (since he last appeared on our podcast) and advice for marketers of tomorrow. Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Andrew Geoghegan | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact hello@thewholemarketer.com to get in touch with Abby and the team
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    40 mins
  • Episode 157 – Burnout with guest Dr Richard Duggins: Are you close to the burnout cliff and what to do about it

    Episode 157 – Burnout with guest Dr Richard Duggins: Are you close to the burnout cliff and what to do about it
    Nov 3 2025
    Episode #157. We're focusing on burnout on today's episode, an issue we regularly and will continue to raise awareness of in our profession. We are passionate about providing support to empower you with the signs and actions you can take to aid in prevention and recovery in our fast-paced, challenging yet rewarding marketing profession. Joining Abby on this episode is guest expert Dr Richard Duggins, Associate Medical Director for culture and leadership at Kent NHS Foundation Trust and a leading voice on staff wellbeing. A psychiatrist, psychotherapist and leadership coach, Richard has spent nearly two decades helping healthcare and other professionals recover from burnout, anxiety and depression. His work blends clinical expertise with deep insights into organisational culture and he leads a specialist regional wellbeing service for over 175,000 health and social care staff and works with the NHS practitioner help. In this episode, Richard shares insights from his book 'Burnout-Free Working: Your Expert Guide to Thriving in Stressful Workplaces' and discusses what burnout is, warning signs that you're on the edge of the burnout cliff and 5 ways to avoid it. Plus practical frameworks like the "exhaustion funnel" and "drain and radiators" and finding a decompression activity to boost your energy. Plus Richard's advice for marketers of tomorrow. 00:00:00 Introduction to Burnout 00:02:31 Defining Burnout 00:04:22 Recognizing Burnout in Ourselves and Others 00:07:32 The Exhaustion Funnel 00:09:16 The Burnout Cliff 00:13:00 Personal and Professional Factors in Burnout 00:17:36 Impact of Perfectionism 00:21:42 Resilience 00:21:50 Radiators and Drains Model 00:29:09 Five Ways to Prevent Burnout 00:35:11 Looking Out for Others: The Three L's 00:39:09 Building a Supportive Culture 00:40:02 Final Advice for Marketers Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Dr Richard Duggins | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact hello@thewholemarketer.com to get in touch with Abby and the team
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    41 mins
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