Episodes

  • Episode 161 – Self-belief with guest Sharry Cramond: M&S award-winning marketing leader shares her story of positive mindset and resilience to succeed

    Episode 161 – Self-belief with guest Sharry Cramond: M&S award-winning marketing leader shares her story of positive mindset and resilience to succeed
    Feb 16 2026
    Episode #161. Today's episode is a personal understanding topic focused on self-belief, which comes from knowing yourself and owning your strengths, your talents, your past experiences to help you build trust in your future choices. Joining Abby is legendary senior marketer, M&S's Sharry Cramond. Sharry is a multi-award winning marketer – named in the list of the world's top 100 marketers as well as The Marketing Society's prestigious Inspirational Leader award. With a wealth of experience, Sharry leads marketing for Marks and Spencer, one of the UK's most loved and trusted brands and is published author of 'Win Your Lottery". In this episode, Sharry shares her personal story and perspective on self-belief, why it's important for marketers, examples of how she applies positive mindset, and the power of goal-setting. As well as telling the M&S case study about how they have leveraged their workforce to become brand ambassadors. Plus Sharry's 'Highs and Grows' and advice for marketers of tomorrow 00:00:00 Introduction to Self-Belief and Mindset 00:02:38 Sharry's Perspective on Self-Belief 00:05:30 The Importance of Self-Belief for Marketers 00:08:17 Building Self-Belief: Shari's Personal Story 00:13:24 Developing a 'Healthy Thinking Diet' 00:15:26 Radiators vs. Drains: Energy, Attitude and Mindset 00:21:16 Accountability and Achieving Goals 00:22:52 Belief and Commitment in Teams 00:26:30 Key Behaviours for Career Success 00:31:18 The M&S Ambassador Case Study 00:39:54 Sharry's Career Highs and 'Grows' Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Sharry Cramond | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact hello@thewholemarketer.com to get in touch with Abby and the team
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    45 mins
  • Episode 160 – Career Development with guest Veronika Kryuchkova: Reckitt's Global Capability Leader on skills and behaviours for marketing careers of the future

    Episode 160 – Career Development with guest Veronika Kryuchkova: Reckitt's Global Capability Leader on skills and behaviours for marketing careers of the future
    Feb 2 2026
    Episode #160. Today's episode is a personal understanding topic on career development, empowering marketers to take the reins of your career by ensuring we are building skills and behaviours to achieve our ideal role and also our future career goals. Abby's guest is Veronika Kryuchkova, Global Head of Capability for Reckitt. As a global marketing and transformation leader with two decades of experience launching, scaling and turning around brands including at Johnson and Johnson, Teva and Reckitt - and podcast host of Get Superpowered - she is passionate about the human side of transformation, helping teams and organisations build the capabilities they need and career development. In this episode, Veronika explains being intentional in career choices, key skills for marketers of the future and creating a culture of learning. Plus she introduces the concept of the capability stack and core, human, and future capabilities Plus Veronika shares her career high and lows and advice for marketers of tomorrow. 00:00:00 Welcome and Introduction to Career Development 00:03:00 Defining Career Development 00:05:04 Intentionality and the Capability Stack 00:09:12 Core, Human, and Future Capabilities 00:14:15 The Importance of Marketers Owning Their Careers 00:15:49 Forces Shaping Marketing Careers 00:21:58 Key Skills for Future Marketers 00:25:43 The Role of Curiosity and Collaboration 00:33:13 Embedding Skills Beyond Training 00:37:42 Leadership's Role in Learning Culture 00:39:45 Veronika's Career Highs and Lows 00:43:56 Advice for Marketers of Tomorrow Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Veronika Kryuchkova | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact hello@thewholemarketer.com to get in touch with Abby and the team
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    47 mins
  • Episode 159 – Authentic Leadership with guest David Enwright: The Post Office's Marketing Director on being brave and staying human leadership insight

    Episode 159 – Authentic Leadership with guest David Enwright: The Post Office's Marketing Director on being brave and staying human leadership insight
    Jan 19 2026
    Episode #159. Our first episode of 2026 is a personal understanding and leadership topic on authentic leadership with advice from a senior marketer on key leadership skills and finding your style. Joining Abby is her guest David Enwright, Marketing Director at the Post Office and a long-time advocate for inclusive, human-centred leadership. With a career spanning HSBC, RBS, Allianz, and the Post Office, he has built a reputation for delivering commercial impact while creating environments where people feel safe, valued, and genuinely able to thrive. As a recognised role model for inclusive leadership, David leads with honesty and empathy, and brings lived experiences and candour to some of businesses most complex challenges. In this episode, David shares his definition of authentic leadership, the importance of deep active listening, trust and psychological safety, and how he has developed his authentic leadership style. Plus, David's career highs and lows and advice for marketers of tomorrow. 00:00:00 Welcome and Introduction to Authentic Leadership 00:02:47 Defining of Authentic Leadership 00:05:00 David's Leadership Style 00:06:25 The Importance of Deep Listening 00:08:28 Creating the Right Environment for Conversations 00:09:46 Arriving at an Authentic Leadership Style 00:12:08 Learning from Mistakes and Personal Loss 00:16:05 Recognizing and Preventing Burnout 00:17:51 Building Psychological Safety and Trust 00:21:11 Benefits of Psychological Safety 00:23:09 Encouraging Bold Ideas and Growth Mindset 00:24:47 David's Career Highs and Lows 00:26:58 Advice for Marketers of Tomorrow Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: David Enwright | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact hello@thewholemarketer.com to get in touch with Abby and the team
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    29 mins
  • Episode 158 – Effective brand building with guest Andrew Geoghegan

    Episode 158 – Effective brand building with guest Andrew Geoghegan
    Nov 17 2025
    Episode #158. Today's episode is a technical skill on effective brand building and the considerations and competencies you need to build a brand; including the importance of clarity on your strategic choices and the movement you want to make through SMART objectives to ladder up to the commercial objectives. Abby's guest is experienced, award-winning marketing leader and friend of the podcast Andrew Geoghegan, Group Chief Marketing Officer at William Grant & Sons and ex PZ Cussons and Diageo. His paper on creating a culture of effectiveness at Diageo won Gold, Best New Learning, and Best Use of Data from the IPA and he has been recognised as one of the top 100 marketers by Marketing Week. In this episode, Andrew shares his experience of brand building and practical advice from his book 'Effective brand building' including organisational context when brand building, making strategic choices, meeting your consumer where they are and how to win/keep winning. Plus Andrew's highs and lows (since he last appeared on our podcast) and advice for marketers of tomorrow. Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Andrew Geoghegan | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact hello@thewholemarketer.com to get in touch with Abby and the team
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    40 mins
  • Episode 157 – Burnout with guest Dr Richard Duggins: Are you close to the burnout cliff and what to do about it

    Episode 157 – Burnout with guest Dr Richard Duggins: Are you close to the burnout cliff and what to do about it
    Nov 3 2025
    Episode #157. We're focusing on burnout on today's episode, an issue we regularly and will continue to raise awareness of in our profession. We are passionate about providing support to empower you with the signs and actions you can take to aid in prevention and recovery in our fast-paced, challenging yet rewarding marketing profession. Joining Abby on this episode is guest expert Dr Richard Duggins, Associate Medical Director for culture and leadership at Kent NHS Foundation Trust and a leading voice on staff wellbeing. A psychiatrist, psychotherapist and leadership coach, Richard has spent nearly two decades helping healthcare and other professionals recover from burnout, anxiety and depression. His work blends clinical expertise with deep insights into organisational culture and he leads a specialist regional wellbeing service for over 175,000 health and social care staff and works with the NHS practitioner help. In this episode, Richard shares insights from his book 'Burnout-Free Working: Your Expert Guide to Thriving in Stressful Workplaces' and discusses what burnout is, warning signs that you're on the edge of the burnout cliff and 5 ways to avoid it. Plus practical frameworks like the "exhaustion funnel" and "drain and radiators" and finding a decompression activity to boost your energy. Plus Richard's advice for marketers of tomorrow. 00:00:00 Introduction to Burnout 00:02:31 Defining Burnout 00:04:22 Recognizing Burnout in Ourselves and Others 00:07:32 The Exhaustion Funnel 00:09:16 The Burnout Cliff 00:13:00 Personal and Professional Factors in Burnout 00:17:36 Impact of Perfectionism 00:21:42 Resilience 00:21:50 Radiators and Drains Model 00:29:09 Five Ways to Prevent Burnout 00:35:11 Looking Out for Others: The Three L's 00:39:09 Building a Supportive Culture 00:40:02 Final Advice for Marketers Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Dr Richard Duggins | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact hello@thewholemarketer.com to get in touch with Abby and the team
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    41 mins
  • Episode 156 – Resilience with guest Drew Povey: How to build your resilience with tips and tools for leaders

    Episode 156 – Resilience with guest Drew Povey: How to build your resilience with tips and tools for leaders
    Oct 20 2025
    Episode #156. This episode of personal understanding is a skill for marketers in our ever-changing, challenging yet rewarding profession. We're discussing resilience - not to be confused with endurance. We believe building resilience is about individuals feeling empowered to proactively put in place what they need to ensure that they have the energy and wellbeing levels to deal with day-to-day life and setbacks when they inevitably occur. Abby's guest expert on this topic is Drew Povey, author, leadership coach and mentor with over 25 years professional experience in multi-sector, executive level leadership across a wide range of sectors including elite sport, corporate, nonprofit and government settings. Drew's recently published book 'When the Clouds Come: Dealing with Difficulties, Facing Your Fears, and Overcoming Obstacles' includes his models and tools to support leaders with resilience.  In this episode, Drew shares his definition of resilience, building resilience like a muscle and practical models from his book, including the "Five H's" for effective leadership in tough times and BEST LIFE for well-being. Plus Drew's advice for marketers of tomorrow to build their tolerance to change. 00:00:00 Welcome and Introduction to Resilience 00:01:11 Defining Resilience vs. Endurance 00:03:41 Drew Povey's Perspective on Resilience 00:07:30 Resilience and Well-being 00:12:06 Drew Povey's Book: When the Clouds Come 00:15:21 The Cloud Analogy 00:20:32 "BEST LIFE" Model 00:23:01 Building Resilience Like a Muscle 00:28:03 Perspective and Leadership During Change 00:33:40 The Three P's Model for Difficult Times 00:38:10 Change as a Process, Not an Event 00:38:56 The Five H's for Dealing with Difficulty 00:47:55 The Power of Pause in Leadership 00:51:32 Summary and Final Reflections 00:52:07 Final Advice for Marketers of Tomorrow Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Drew Povey | LinkedIn When the Clouds Come: Dealing with Difficulties, Facing Your Fears, and Overcoming Obstacles: Dealing with Difficulties, Facing Your Fears, and Overcoming Obstacles: Amazon.co.uk: Povey, Drew: 9780857089175: Books The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact hello@thewholemarketer.com to get in touch with Abby and the team
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    57 mins
  • Episode 155 – Owning and Sharing your Voice with guest Nicola Kemp: The Most Powerful Tool for Marketers is Your Authentic Voice

    Episode 155 – Owning and Sharing your Voice with guest Nicola Kemp: The Most Powerful Tool for Marketers is Your Authentic Voice
    Oct 6 2025
    Episode #155. Today's focus is a personal understanding topic on the importance of marketers owning and sharing their authentic voices - especially on platforms like LinkedIn.  Joining Abby is her guest Nicola Kemp, Editorial Director for Creative Brief. Starting her career as a financial journalist, Nicola has worked for titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. Today, Nicola is a passionate advocate speaking out for diversity in all its forms in the creative industries. A respected voice, Nicola won the Woman in Marketing Journalist of the year award, named as one of the 200 women redefining the creative industry by The Dots, an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman, a Power Part Time winner and a Campaign Trailblazer of the future. In this episode, Nicola shares her definition of sharing your voice, overcoming internal doubts, external barriers like misogyny, and the need for diversity of thought and positive change in marketing. Plus, practical advice on building confidence, starting small, and focusing on personal strengths. Nicola also shares her career highs and lows and advice for marketers of tomorrow. 00:00:00 Welcome and Introduction to Owning and Sharing your Voice 00:02:28 What it Means to Harness the Power of Your Voice in Marketing 00:03:40 The Social Responsibility of Using Your Voice 00:04:47 Barriers, Backlash and Self-Editing 00:15:31 The Importance of Community 00:18:14 How to Start Sharing Your Voice 00:20:54 Humility and Curiosity 00:29:30 Building Clarity and Self-Understanding 00:32:42 Developing Confidence 00:35:58 The Power of Vulnerability and Authenticity 00:37:48 Nicola's Career Highs and Lows 00:42:17 Advice for Marketers of Tomorrow Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Nicola Kemp | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest thinking, technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact hello@thewholemarketer.com to get in touch with Abby and the team
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    44 mins
  • Episode 154 – Leading the Long-term Commercial Agenda with guest Naomi Walkland: Motorway's CMO on marketers understanding finance to own short and long-term growth agenda

    Episode 154 – Leading the Long-term Commercial Agenda with guest Naomi Walkland: Motorway's CMO on marketers understanding finance to own short and long-term growth agenda
    Sep 22 2025
    Episode #154. We're back! Season 9 kicks off with a fundamental technical skill for marketers growing the brands and businesses of tomorrow… we're discussing marketing's role in leading the long-term commercial agenda, what you can do to build trusting and collaborative relationships with your finance department and how to build the link between marketing and commercial results. Abby's guest expert is Naomi Walkland, Chief Marketing Officer at Motorway, which is the UK's fastest growing car marketplace. In her role, she oversees the company's brand and product marketing, growth marketing, creative communications and business marketing team. Previously, Naomi served as the VP of Bumble, where she led the international marketing team, driving new customers and revenue growth outside of the US. Naomi is an Honorary Fellow of the Marketing Society, and has been recognised by Marketing Week and Campaign Magazine as one of their top marketing leaders in the UK. In this episode, Naomi shares what it means to lead the long-term commercial agenda, developing your financial literacy, building relationships with finance and modelling this with your teams, and the importance of transparency and shared responsibility with your CFO. Plus her experience at Bumble and Motorway, career highs and lows and advice for marketers of tomorrow. 00:00:00 Welcome and Introduction to Marketing's Role in Leading the Long-Term Commercial Agenda 00:04:27 Importance of Sustainable Growth 00:06:05 Building Evidence of Marketing's Impact 00:08:53 Building a Relationship with the CFO  00:10:07 Transparency and Shared Accountability with Finance 00:14:52 Taking Calculated Risks 00:17:49 Honesty and Trust in Marketing Leadership 00:19:34 Developing Courage and Humility as a Leader 00:23:10 Educating Teams on Commercial Understanding 00:24:02 Investing in your Financial Literacy and Development 00:28:24 Naomi's Career Highs and Lows 00:31:58 Advice for Marketers of Tomorrow Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Naomi Walkland | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to hear how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact hello@thewholemarketer.com to get in touch with Abby and the team.
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    34 mins