The Zero Price Effect And Free Goods

Failed to add items

Sorry, we are unable to add the item because your shopping basket is already at capacity.

Add to cart failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Follow podcast failed

Unfollow podcast failed

The Zero Price Effect And Free Goods

Listen for free

View show details

We explore the zero price effect, a behavioral quirk where consumers irrationally overvalue free items to the point of making poor financial choices. Using Dan Ariely’s chocolate experiment as our anchor, we break down why 'free' triggers an emotional spike that overrides rational cost-benefit analysis. We also look at how modern subscription models and freemium tech products exploit this bias, turning users into paying customers through perceived savings rather than actual value. This episode offers a concrete framework for identifying when 'free' is actually costing you more in attention, data, or future fees. #BehavioralEconomics #ZeroPriceEffect #DanAriely #FreeGoods #ConsumerPsychology #DecisionMaking #FexingoBusiness #BusinessPodcast #EconomicsShow #LucasAndLuna #FinancialLiteracy #MarketingStrategy #SubscriptionBias #RationalChoice #EmotionalSpending #TechFreemium #ValuePerception #MoneyMindset Keep every episode free: buymeacoffee.com/fexingo

No reviews yet