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AI is moving so fast that it’s hard to tell what’s hype, what’s helpful, and what’s genuinely risky. That’s why we brought in Eric Simons, a serial entrepreneur who helped pioneer affiliate marketing and has spent more than 25 years working with artificial intelligence and automation. He’s seen one world-changing wave up close already, and he believes the AI wave looks a lot like the early internet, only faster and more personal.

We talk through the early days when “search” meant Yahoo and Excite, when websites had traffic but no monetization, and when automation was the unfair advantage. Eric shares how affiliate programs worked before today’s ad platforms, how scaling SEO became a systems problem, and the wild story of accidentally becoming the top online source for caskets overnight. Along the way, we dig into what those experiences teach any entrepreneur: distribution matters, margins can lie, and logistics can make or break a business.

Then we bring it to the present: modern AI, large language models, custom GPTs, and agentic AI that can actually do work across tools like email and calendars. We also don’t dodge the uncomfortable parts like deepfakes, voice cloning, scams, and what happens when AI becomes “too agreeable.” If you’re a designer, creative, or business owner looking for practical AI use cases, clearer language, and smarter guardrails, this conversation gives you a grounded starting point.

Subscribe, share this with a friend who’s curious (or anxious) about AI, and leave a review. What’s one task you want AI to take off your plate next?

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Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

Send us Fan Mail

Support the show

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com

Send us Fan Mail

Your next client might walk into a design meeting with a third voice: an AI chatbot. That’s where our conversation with Liza Hausman, VP of Industry Marketing at Houzz, gets real. With Houzz connecting more than 65 million homeowners and 3 million design professionals, Liza has a rare, front-row view into what’s changing in home remodeling, interior design, and construction and what still never changes.

We talk about the new baseline homeowners expect: a clear renovation timeline, better education, 3D visuals that build confidence before money is spent, and real financial clarity from proposals to online payments. Liza also breaks down why “software overload syndrome” is draining firms, with teams stuck using six to fourteen disconnected apps and doing double entry just to keep a project moving. Her case is simple: AI only delivers value when it lives inside the workflows, powered by a single source of truth.

From there, we dig into practical tools inside Houzz Pro: AI-assisted project management, an AI meeting note-taker with transcripts and summaries, 2D plans converted into editable 3D floor plans, and even turning a 2D product image into a manipulable 3D model so renderings match the exact items clients will buy. We also go deep on AI search, AEO/GEO, reviews, badges, and verified projects as credibility signals that help homeowners find the right designer.

If you’re a designer, builder, or architect trying to protect your time while raising the client experience, this one is packed with usable ideas. Subscribe for more, share this with a design friend, and leave a review so more pros can find the show.

Support the show

Learn more at:
https://twinteriors.com/podcast/

https://scottwoolley.com