In this week's recap, Hector is joined by William Edmondson from iPostal1 Workspace to break down the biggest stories in coworking, flex work, and the broader workspace industry.

From the rise of the personality economy to major market moves reshaping the global coworking landscape — there's a lot to unpack.

Plus, we have a brand-new global survey on coworking tenure that we need YOUR input on.

📌 Topics Covered:

0:36 — The Personality Economy: Are we finally seeing the shift from brand-first to people-first business?

• Why personal brands are becoming foundational infrastructure
• How AI is amplifying the shift — and what that means for coworking operators
• The dead internet theory and why human beats automated in a world of AI slop

12:20 — iPostal1 Expands into Canada

• 800+ Canadian workspaces, and most aren't yet capturing virtual mail revenue
• How iPostal1 is investing in Canadian market awareness, Canadian dollar billing, and partnerships with Canada Post & Purolator
• Why indie operators can't afford to leave this revenue on the table

16:50 — Indie Coworking by the Numbers (via Coworking Café)

• 73 US cities analysed — St. Paul leads with 80% indie market share
• The Midwest dominates indie coworking density
• Debating what "indie" really means when self-funded operators like Perfect Office Solutions hit 30+ locations

20:58 — Market Moves: A Big Week in Coworking M&A & Expansion

• JustCo lists on the Singapore Stock Exchange, raising $100M SGD
• The Malin expands to Brooklyn | Saltbox raises capital | ROAM launches workspace services
• Attico raises €180M across Iberia | Monday expands into Spain
• What this consolidation wave means for indie operators thinking about exit strategy

30:10 — Gigs or Careers? Coworking Tenure & the People Problem

• Why coworking struggles to retain its best community managers
• Real examples of community managers who became CEOs and owners
• Introducing the Coworking Tenure Survey — take it at twic.co/tenure
• The rise of fractional leadership as a retention alternative

33:43 — Jobs Board & Upcoming Events

• iPostal1 is hiring a Director of Business Development → twic.co/jobs
• GWA Immersive in Toronto | GCUC Manchester | Global Coworking Alliance Summit

🔗 Links & Resources:

• Follow along with the newsletter: https://ThisWeekInCoworking.com/week-22-2026/
• Take the Coworking Tenure Survey: TWIC.co/tenure
• Jobs Board: https://TWIC.co/jobs
• iPostal1 for workspace operators: https://iPostal1Workspace.com
• CoMRAA (virtual address advocacy): https://CoMRAA.org
• Events calendar: https://TWIC.co/events

This Week In Coworking is a weekly newsletter and podcast covering the global coworking industry. New episodes every week.

Hector Kolonas is joined by Momchil Blaskov from OfficeRnD to dig into this week's biggest coworking stories.

(1:43) OfficeRnD's new AI Sales Agent — what it does, how fast operators can go live, where it lives today, and what a full agent suite could look like by Q3.

(10:13) Childcare as a workspace amenity — the real cognitive load on working parents and why most spaces that try full childcare eventually scale back.

(16:03) WOTSO's day pass experiment across Australia & New Zealand — a two-thirds price cut that nearly doubled revenue and shifted 70% of bookings to self-service.

(27:09) Poland's flex market — 30% growth over three years, 4.6M sq ft, now over 3% of total office stock.

Read the full newsletter: https://thisweekincoworking.com/week-21-2026/

What does a coworking operator do when they discover Claude Code? They vibe code a brand new website in 20 hours, replace a bunch of SaaS tools, and build custom apps without writing a single line of code.

In this episode, Hector Kolonas sits down with Justin Moran (founder of Workplace in Massachusetts and operator of 5 coworking spaces) to break down how he's using AI, automation, and vibe coding to run lean, cut costs, and build exactly the tools his business needs.

In this episode:

• How Justin grew from 1 → 5 coworking locations with just 5 staff
• 80 automations that run his business on autopilot
• How a ski trip conversation led to 90 days of Claude AI obsession
• Vibe coding a full website, chatbot, AI answering service & booking widget in one rainy Sunday
• Replacing Calendly and Intercom with custom-built tools
• The framework for deciding what to vibe code vs. what to leave to the pros
• Security guardrails every operator needs before deploying AI-built apps
• How to get started with Claude... even if you've never coded before

📄 Full show notes, blog post & summary: https://TWIC.co/claudecoworking

Chapters:0:00 Introduction1:30 Justin's Background & Workplace Growth7:00 Running Lean with Automation17:00 Discovering Claude & The Vibe Coding Journey26:00 What to Vibe Code vs. Leave to the Pros33:00 Security, Guardrails & Getting Started40:00 AI & Staff: Setting Guardrails44:00 Wrap-Up & Resources

Connect with Justin Moran:https://www.linkedin.com/in/justinmoran/

Connect with This Week in Coworking:🌐 TWIC.co📸 Instagram | LinkedIn | YouTube @thisweekInCoworking

This Week in Coworking is the podcast for coworking space operators, flex office founders, and workspace entrepreneurs. Hosted by Hector Kolonas.

coworking #vibecoding #claudeai #flexoffice #coworkingbusiness #AItools #automation #operatorlife #proptech #worksplacetechnology