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This Week in DFW Real Estate

This Week in DFW Real Estate

Written by: TORE Studios
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About this listen

 Welcome to This Week in DFW Real Estate – the podcast for Dallas-Fort Worth agents who actually get paid.

Stop waiting for interest rates to fall. Hosted by Nick Good and Brian Force, we translate market noise into real actions you can take each week to stay competitive. With 34+ combined years in the business and 5,000+ homes closed, we provide the data and strategies needed to become your clients' "economic advisor of choice".

What You’ll Get:
✅ Local Intel: Deep dives into DFW median sales prices and inventory trends.
✅ Tactical Wins: How to negotiate 7% seller concessions and use 2/1 rate buydowns.
✅ Real Growth: Strategies to pick up market share while others "leave the business silently".

This show is an extension of our DFW Realtors Facebook Group. Search "DFW Realtors" on Facebook to join our community of high-value problem solvers.

Market moves, listing heat, closing streets. DFW agents, let’s eat!
@TOREStudios Economics Leadership Management & Leadership
Episodes
  • The 7-Step Real Estate Playbook: How to Sell 50+ Homes in DFW

    The 7-Step Real Estate Playbook: How to Sell 50+ Homes in DFW
    Apr 30 2026
    Are you stuck at a self-imposed production ceiling? In this milestone 10th episode of This Week in DFW Real Estate, hosts Nick Good and Brian Force break down why 80% of agents haven't closed a deal this year and provide the exact 7-step playbook to ensure you aren't one of them.

    Nick and Brian dive deep into the "Beyond the Closing" framework, focusing on how to increase the lifetime value of your clients through concierge services and vertical integration. We also address the controversial debate: Is the current 2026 market actually harder than the 2008 financial collapse? Plus, a look at the TREC investigation into license verification and why the "Realm" portal rollout has been a disaster for Texas agents.

    In this episode, you’ll learn:
    ✅ Beyond the Closing: How to stay top-of-mind by providing value that has nothing to do with a CMA.
    ✅ The CEO Transition: Why capturing revenue in frictionless ways is the key to scaling your business.
    ✅ The TREC Investigation: Why dog groomers in Texas have stricter verification than real estate agents.
    ✅ Unfreezing Buyers: How to use the "Cost of Waiting" framework to help clients take action.
    ✅ Hyperlocal Authority: Why "75252" (or your specific zip code) is the only market that matters.

    Join the DFW Realtors Facebook Group: https://www.facebook.com/groups/531847711158328/
    Homeward Property Management: https://homewarddfw.com/
    ProCare Home Solutions: https://procaredfw.com/
    TORE Studios: https://torestudios.com/
    Get Residual Agent: https://getresidualagent.com/waitlist

    Chapters
    0:00 - Is 2008 Tougher Than Today? The Great Debate
    1:50 - Episode 10: In the Books!
    3:00 - Recap: The "Beyond the Closing" Presentation
    5:30 - Increasing Client Lifetime Value (LTV)
    8:00 - CEO Mindset: Capturing Revenue with Zero Friction
    10:30 - Providing Value 30 Days AFTER the Move
    12:15 - Concierge Services: The American Express Model
    15:00 - TREC Investigation: Verification & Residency Inconsistencies
    17:30 - Why Dog Grooming Licenses have stricter rules than Real Estate
    19:15 - The "Realm" Portal Disaster: Why Agents are Stuck
    21:30 - TDLR vs. TREC: A Comparison of State Regulations
    24:00 - THE 7-STEP PLAYBOOK: Unfreezing the Market
    26:30 - Brian’s First Homestead Purchase vs. Investment Logic
    29:00 - The Art of Unfreezing Buyers: Psychological Counseling
    31:30 - Developing a "Cost of Waiting" One-Pager
    34:30 - Owning Your Database like an Electric Fence
    36:30 - What is "Value"? Being the "Guy with a Trench Coat"
    40:30 - The 36-Touch Evolution: Dallas Zoo Takeover Case Study
    43:00 - True Cost of Homeownership Framework (PMI, Taxes, Insurance)
    46:30 - Becoming a Hyperlocal Data Authority
    49:00 - TikTok & Trending Topics: Why Local wins over Global
    52:00 - Deploying AI to Out-Respond the Competition
    55:00 - Meet "Gabby": Using AI Assistants in your CRM
    58:00 - Diversified Income: Lessons from the 2008 Survivors
    1:01:00 - Economic Forecasts vs. Reality (Nate Silver Logic)
    1:04:00 - Tell the Truth: Why Honesty wins the Client for Life
    Show More Show Less
    1 hr and 7 mins
  • Is Today’s Market Harder Than 2008? The Truth About the DFW "Slow Grind"

    Is Today’s Market Harder Than 2008? The Truth About the DFW "Slow Grind"
    Apr 23 2026
    Is history repeating itself, or are we in uncharted territory? In this episode of This Week in DFW Real Estate, hosts Nick Good and Brian Force dive deep into the comparisons between the 2008 Great Financial Crisis and the unique "quicksand" market of 2026.

    While 2008 was a fast, violent systematic failure, 2026 is a long, slow freezing grind. With NAR lowering forecasted transactions to 3.98 million—the lowest in decades—Nick and Brian discuss why the "Influencer Model" is failing the average agent and why returning to proactive prospecting is the only way to join the 20% of agents actually closing deals.

    In this episode, you’ll learn:
    ✅ The 2008 Contrast: Why 10% unemployment and 7 million foreclosures look nothing like today.
    ✅ The "Slow Grind": Why DFW prices have actually dropped more since 2024 than they did during the Great Recession.
    ✅ The Insurance Crisis: How 58% rate hikes in Texas are creating "frozen" homeowners.
    ✅ Influence vs. Production: Why funny dances don't replace the need for 100 real estate conversations a day.
    ✅ The Repetition Rule: Why Ben Kenny says you must "learn how to say it" before you can master the market.

    Join the DFW Realtors Facebook Group: https://www.facebook.com/groups/531847711158328/
    Homeward Property Management: https://homewarddfw.com/
    ProCare Home Solutions: https://procaredfw.com/
    TORE Studios: https://torestudios.com/
    Get Residual Agent: https://getresidualagent.com/

    Chapters
    0:00 - Episode 9: At Least It's Not 2008
    1:50 - Delivering Your Last Pizza: Lessons from the 2007 Transition
    3:00 - Predicting 50 of the Last 10 Collapses
    4:45 - 80% of Agents Haven't Closed a Deal in 2026
    6:30 - Introducing TORE Studios & Sponsor Highlights
    9:15 - Market Sentiment vs. Fundamentals: Why Economics is Emotional
    11:00 - Why Texas Was Insulated in 2008 (Rick Perry & Job Growth)
    13:15 - The $8,000 Tax Credit Era: Paths to Success in a Crash
    15:30 - Losing Your Way: Why Referral-Only Agents Failed in '08
    17:30 - Pivoting Your Client Type: Short Sales & REOs
    19:45 - Unemployment Reality: 10% in 2008 vs. 4.3% Today
    21:30 - The "Rate Lock Trap": Why People Won't Give Up 3%
    24:15 - Agent Surplus: Near Peak Licensees Competing for Below-Avg Deals
    26:45 - AI in Real Estate: Getting it Wrong 40% of the Time?
    29:00 - The Texas Insurance Crisis: 58% Rate Hikes
    31:30 - Frozen Psychology: Solving Problems When Money Changes Hands
    34:15 - The Quicksand Market: A Slow, Suffocating Grind
    37:00 - Finding Motivation: Prospecting FSBOs and Expireds
    40:00 - The "Influencer" Problem: Why TikTok Advice is a Ponzi Scheme
    42:30 - Mastering Sales Psychology & Objection Handling
    45:30 - The Ben Kenny Rule: Repeating it Until it’s Natural
    48:00 - The 100-Appointment Goal: Simple Math for Success
    51:00 - Building Calluses: Why 2026 is Your Hardest (and Best) Year
    Show More Show Less
    55 mins
  • Top Producers Are Busier Than Ever: Here's Their Secret

    Top Producers Are Busier Than Ever: Here's Their Secret
    Apr 16 2026
    Is the market frozen, or are you? In this episode of This Week in DFW Real Estate, hosts Nick Good and Brian Force tackle a shocking industry update: reports show that 80% of real estate agents in the U.S. haven't closed a single deal so far in 2026.

    While resale turnover is at a 40-year low, top producers are actually busier than ever. Nick and Brian break down the "Inaction Trap" caused by market noise and explain why "priorities in the right order" is the only guaranteed path to success. We also conduct a live AI experiment to find a unique value proposition (USP) for a new agent in under 60 seconds.

    In this episode, you’ll learn:
    ✅ The 80% Reality: Why agents are jumping between "ponds" instead of staying consistent.
    ✅ The 3-Lever Rule: Why you should never focus on more than three lead sources at once.
    ✅ The Scoreboard Method: How to track signed clients, contracts, and closings to ensure you hit your goals.
    ✅ AI-Powered USP: A live demo using Claude to turn past experience (like teaching) into a powerful listing pitch.
    ✅ Lead Gen Mastery: Why you should never leverage yourself out of the one thing only you can do best.

    Join the DFW Realtors Facebook Group: https://www.facebook.com/groups/531847711158328/
    Homeward Property Management: https://homewarddfw.com/
    ProCare Home Solutions: https://procaredfw.com/
    TORE Studios: https://torestudios.com/
    Get Residual Agent: https://getresidualagent.com/

    Chapters
    0:00 - The 80% Failure Rate: Why agents aren't closing deals
    2:00 - Masters Week & The Lubbock Golf Tournament
    4:00 - 71% vs. 80%: Breaking down the executive stats
    6:30 - The Noise Factor: Why inaction is the biggest threat
    8:00 - Jumping Ponds: The danger of inconsistent lead sources
    10:00 - Jack of All Trades, Master of None: Focusing on 3 levers
    12:00 - 2007 Retrospective: Selling 3 houses isn't enough to survive
    14:30 - Instant Gratification vs. The Waterfall Effect
    17:00 - Proactive Prospecting: Mets vs. Non-Mets
    19:30 - Coaching Case Study: When to STOP prospecting
    22:00 - Success is Guaranteed when priorities happen in the right order
    25:00 - Simple is Better: Why big businesses aren't complex
    27:00 - The VA Trap: Don't replicate bad lead generation
    29:15 - Creating a Personal Scoreboard (2-1-3 Method)
    32:00 - Using Claude/AI to build a functioning scoreboard
    35:00 - Commission Compression vs. Articulating Value
    38:30 - LIVE AI DEMO: Creating a 60-second Value Proposition
    42:00 - Leaning on past experience to win fiduciaries
    44:30 - Streamlining your business with AI-templated communication
    47:00 - CRM Optimization: Don't let sellers fall through the cracks
    51:30 - The "Apocalypse Du Jour": Economic uncertainty since pre-COVID
    55:00 - Weapons Fire Rate: Increasing your "at bats"
    57:30 - One lever away from busting the dam open
    Show More Show Less
    1 hr
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