Kate speaks to visitors to the STRATACACHE booth as well as members of the STRATACACHE team. Recapping some of the sessions from What’s in Store at Retail Media Networks as well as some of the key takeaways from NRF regarding retail media.

Interviewees:

Herik Mourao

Joy Navarro

Chuck Billups

Ben Reynolds

Jai Mei Lin

The next What’s in Store for Retail Media Networks event is set for Monday, 23rd February in Düsseldorf during EuroShop. More information and tickets are available now.

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Tijmen Willems and Alexandre Lepicq from PRN sit down with Kate to chat through the European Retail Media landscape and what will be making the biggest impact for brands, agencies and commerce media operators in 2026.

https://www.linkedin.com/in/tijmenwillems/

https://www.linkedin.com/in/alexandrelepicq/

Alex and Tijmen will both be at What’s in Store for Retail Media Networks at EuroShop on 23rd February. To find out more and register for tickets please visit STRATACACHE.com

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Chris McLelland joins Kate to discuss why measurement has been a key topic of retail media discussion for 2025 and where scrutiny on incrementality, data use and privacy will take the industry in 2026. Chris shares his takes on why not all metrics are created equal and why standardization is key if retailers want big marketing investment.

Find out more about Chris on his linkedin page: https://www.linkedin.com/in/chris-mclelland-7b1a6250/

More on Walkbase: https://www.walkbase.com/

Chris’s article on clean rooms: https://retailmediaworld.com/privacy-and-data/how-clean-are-data-clean-rooms/

Final few tickets for What’s in Store for Retail Media Networks at NRF’s Big Show in New York are available here: https://stratacache.com/en/nrf-2026-retail-media-networks/

For those in Europe. You can learn more about What’s in store for Retail Media Networks in Düsseldorf here: https://stratacache.com/en/euroshop-whats-in-store-for-retail-media-networks/

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Kate sits down to chat to Edward (Ed) Hall of PRN to chat through the great strides made by the grocery sector in 2025 to increase their digital in-store retail media capabilities. Looking at the difference between in-store retail media and DOOH as well as what brands and shoppers should expect from in-store digital, the discussion also includes Ed’s retail media resolution for 2026.

Final few tickets for What’s in Store for Retail Media Networks at NRF’s Big Show in New York are available here: https://stratacache.com/en/nrf-2026-retail-media-networks/

For those in Europe. You can learn more about What’s in store for Retail Media Networks in Düsseldorf here: https://stratacache.com/en/euroshop-whats-in-store-for-retail-media-networks/

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Jonathan and Kate end the last regular episode of the year with a look at why Home Depot is setting up a squad of influencers ahead of the World Cup. The duo then lament the current state of post-transactional ad insertion before exploring the increase in sponsored adverts.

Tickets for What’s in Store for Retail Media Networks taking place on January 10 and presented by STRATACACHE with NRF are going FAST. Register for your tickets at STRATACACHE.com.

Story One:

Home Depot provides creators centralized hub

https://chainstoreage.com/home-depot-provides-creators-centralized-hub

Story Two:

Walgreens Advertising Group teams up with Rokt on AI-powered retail media ecosystem

https://drugstorenews.com/walgreens-advertising-group-teams-rokt-ai-powered-retail-media-ecosystem

Story Three:

Sponsored products coverage climbs 7% as retailers shift to dynamic ad placement

https://ppc.land/sponsored-products-coverage-climbs-7-as-retailers-shift-to-dynamic-ad-placement/

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Advertising spend is to go up, Holiday spend is up and Albertsons ups its AI. Kate and Jonathan take a merry walk through the top stories This Week, In Retail Media.

Learn more about What's in Store for Retail Media Networks at NRF and register for your tickets at STRATACACHE.com

Story One:

WPP estimates commerce media spending to overtake TV this year

https://digiday.com/media-buying/wpp-estimates-commerce-media-spending-to-overtake-tv-this-year/

Story Two:

CNBC/NRF Retail Monitor’s November Data Shows Strong Year-Over-Year Growth in First Half of Holiday Season

https://nrf.com/media-center/press-releases/cnbc-nrf-retail-monitor-s-november-data-shows-strong-year-over-year-growth-in-first-half-of-holiday-season

Story Three:

Albertsons Introduces Agentic AI Shopping Assistant

https://www.retailtouchpoints.com/features/news-briefs/albertsons-introduces-agentic-ai-shopping-assistant

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Jonathan and Kate explore the likely impact on the retail media ecosystem of the IPG takeover by Omnicom. Then they discuss why challenger brands are thriving online and why Morrisons are installing 300 digital screens.

Learn more about What's in Store for Retail Media Networks at NRF and register for your tickets at STRATACACHE.com

Story One:

Omnicom Closes $13 Billion Deal for IPG, Creating Advertising and Communications Giant

https://www.hollywoodreporter.com/business/business-news/omnicom-closes-deal-ipg-advertising-mega-deal-1236436486/

Story Two:

IPG Study Reveals Legacy Brands Losing Agentic Commerce War

https://www.mediapost.com/publications/article/411004/ipg-study-reveals-legacy-brands-losing-agentic-com.html?edition=140734

Story Three:

Morrisons joins forces with BMO for DOOH advertising debut

https://www.retailgazette.co.uk/blog/2025/11/morrisons-digital-screens/

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Kate and Jonathan discuss what Walmart’s quarterly results say about its identity as a media brand or retailer or both. The partnership between Albertsons Media Collective and NBCUniversal is also explored with tensions around new digital signs at Toronto’s Union Station bus terminal and their use of facial-detection technology.

Secure your spot for What’s in Store for Retail Media Networks. More information and a link to purchase tickets at STRATACACHE.com.

Story One:

Walmart’s ad business surges 53%, e-commerce growth tops 20% for 7th straight quarter

https://www.storyboard18.com/advertising/walmarts-ad-business-surges-53-e-commerce-growth-tops-20-for-7th-straight-quarter-84556.htm

Story Two:

Albertsons and NBCUniversal Introduce CTV Closed-Loop Measurement

https://progressivegrocer.com/albertsons-and-nbcuniversal-introduce-ctv-closed-loop-measurement

Story Three:

Digital ad using facial recognition in Toronto’s Financial District draws concerns, expert weighs in

https://nowtoronto.com/news/digital-ad-using-facial-recognition-at-torontos-union-station-draws-concerns-expert-weighs-in/

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