In this episode of Tim Talks, Tim Zercher sits down with Margaret Fitch, a Board Certified Behavior Analyst at Boys & Girls Village, to explore the transformative power of applied behavior analysis (ABA) in supporting children with autism and other special needs. Margaret shares her journey into the field, practical strategies for building trust and rapport with learners, and how small, empathetic interventions can create big breakthroughs for students. From early exposure to autism in her youth to her impactful work today, Margaret provides a window into the heart of ABA and what it truly means to support children in therapeutic and educational settings.

Tune in to hear actionable insights on fostering connection, debunking behavior myths, and helping students thrive in environments that might initially feel overwhelming.

In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Ashleigh Dominguez, BCBA, entrepreneur, and founder of Ashleigh Behavior Analysis, LLC. Ashleigh shares her unique journey into the world of ABA - a happy accident that turned into a 12-year career helping families and clinicians alike.

They discuss how technology and AI are transforming the ABA space, from increasing accessibility to assisting clinicians without replacing them. Ashleigh also dives into common mistakes ABA teams make in clinical work, the importance of applying ABA principles internally, and her innovative approach to marketing as she builds her solo practice.

If you’re curious about leveraging tech, improving staff outcomes, or creating meaningful connections with clients in behavioral health, this episode is for you.

In this episode of Tim Talks: Behavioral Health, host Timothy A. Zercher sits down with Moshe Katz, Practice Owner and Clinical Director at TE(A)CH Developmental and Behavioral Support, LLC, to explore his journey into ABA, the realities families face when starting services, and what ethical, person-centered care truly looks like.

Moshe shares how an unexpected career pivot led him from biochemical engineering into behavior analysis, the emotional weight families carry at diagnosis, and the ongoing challenge of service consistency and staff turnover. The conversation also dives into preparing young adults with autism for independent living, emphasizing individualized treatment over diagnosis-driven care.

To wrap up, Moshe offers an honest look at early-stage growth and marketing in behavioral health — from referral relationships to standing out authentically in a crowded space.

This episode is a candid, practical listen for ABA leaders, clinicians, and anyone committed to building sustainable, ethical services in their community.

In this episode of Tim Talks: Behavioral Health, host Timothy Zercher sits down with Lee Courrau, creator of the Social Pathways Curriculum, for a candid and practical conversation about the real challenges inside ABA social skills groups - and what actually works instead.

Lee shares how she entered the ABA field, why most social skills groups “suck,” and how she developed a structured-yet-playful curriculum that keeps both kids and staff engaged. She also breaks down how providers can turn simple summer programs into six-figure wins, the marketing strategies she uses to grow her audience without sounding salesy, and what ABA leaders should be paying attention to next.

If you’re an ABA provider, curriculum developer, clinical leader, or entrepreneur inside the behavioral health space, this 10-minute conversation is loaded with insight you can put to work immediately.

In this bite-sized episode of Tim Talks, Timothy Zercher sits down with Dr. Jennifer Charles, PhD, BCBA, founder of Building Blocks Resolutions. Dr. Jenn shares her journey into applied behavior analysis (ABA), why she fell in love with its objective, results-driven nature, and how her practice deliberately chooses slow, sustainable growth over the rapid scaling pushed by private equity.

They dive into current trends in school-district contracting, the risks of prioritizing price over quality and supervision, and why word-of-mouth remains the most powerful marketing tool when clinical outcomes are exceptional. Dr. Jenn also reveals how her team is positioning themselves as a trusted educational resource through newsletters and webinars - rather than just another service provider.

Perfect for ABA owners, BCBAs, school administrators, and anyone passionate about preserving clinical integrity while growing a practice.

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Applied Behavior Analysis (ABA) is more than just a therapy for autism—it’s a science that can transform lives across all populations. In this episode, Dr. Scott O’Donnell, PhD, joins Tim Zercher to share his journey into ABA, tackle common misconceptions about the field, and offer insights on preventing burnout for ABA staff. Plus, he dives into how behavioral science can inform marketing strategies and client growth.

If you’re in behavioral health, leadership, or marketing for ABA, this episode is packed with practical takeaways and a fresh perspective on the power of ABA.

Join Timothy A. Zercher as he sits down with Melanie Dallas, a seasoned behavioral health leader with nearly 40 years of experience, to explore the challenges and innovations in mental health care. From creating easier access for complex populations to developing community-focused programs for veterans and recovery-friendly workplaces, Melanie shares actionable insights for leaders, marketers, and anyone invested in behavioral health.

In this episode of Tim Talks: Behavioral Health, Timothy A. Zercher sits down with James Douglas, a behavioral health coach specializing in ADHD for both youth and executives. James shares his journey into behavioral health, how he tailors his approach for very different audiences, and his insights on how the conversation around ADHD and mental health is evolving. He also provides a look at what’s working in client acquisition and how personal connections play a key role in growth.

Whether you’re a parent, educator, executive, or behavioral health professional, this episode provides practical strategies and thought-provoking insights on understanding ADHD and supporting neurodivergent individuals in diverse settings.