As I talk with my dad, JB, you get an inside look at what real mental toughness looks like over a lifetime, not just in a war zone. He shares how bouncing between homes as a kid, riding trains alone for 23 hours with his sister, and grinding through brutal early-morning swim practices in an ice-cold outdoor pool shaped the grit that later helped him survive years as a POW in North Vietnam.

You’ll also hear the life lessons he wants to leave for his grandson, Baby JB, and for you. JB opens up about why honesty and integrity matter more than comfort, how he “substituted determination for intelligence,” and how simple money and career rules helped him climb from poverty into a stable, purposeful life. This is a rare chance to hear a man who has seen extreme hardship explain, in plain language, how to suffer well, live clean, handle money wisely, and choose the right people and path for your future.

Key Highlights:

• How a miserable winter in a freezing Florida pool forged the mental toughness that later helped JB endure the Hanoi Hilton.
• How he used “stupid and cowardly” as a deliberate interrogation strategy to protect secrets and keep his honor intact.
• Why he believes radical honesty, living by the Ten Commandments, and refusing to lie to yourself are the foundation of a successful life.
• The simple money rules he used to escape poverty, save half his Navy pay, avoid bad debt, and buy very few new cars.
• How to choose careers and friends by following what you truly enjoy and surrounding yourself with smart, driven, high-character people

About Jase:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/

https://www.linkedin.com/in/jasesouder/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.

Most live events look like a success—great speakers, full rooms, standing ovations—but the sales don’t tell the same story. Together with Rudy Rodriguez we unpack why so many live events underperform and how to turn them into real revenue. We dug into the gap between “great content” and actual conversions, the power of story-first delivery, and the follow-through that happens after the applause. I shared what worked at our recent summit and why I’ll never run an event again without a trained sales team and a structured three-day close window.

You’ll hear how to design an event with intention, capture more qualified conversations while the room is still warm, and move new buyers into onboarding fast. We covered pay-in-full psychology, when third-party financing makes sense, and simple ways to measure outcomes beyond “how it felt.” If you run events, sell high-ticket programs, or want your stage time to scale your business, this one gives you the playbook.

Discover:

• How story-driven talks outperform “teaching” when the goal is decisions, not note-taking.
• Why a three-day conversion window changes your event math and your follow-up plan.
• How to staff and script a sales team so more buyers get meaningful conversations on site.
• The fast path from “yes” to onboarding that reduces drop-off and refunds.
• When to use pay-in-full and when third-party financing protects cash flow and focus.

About the Guest:

Rudy Rodriguez is a veteran entrepreneur, event-sales strategist and founder of V.E.S.T. – Your Virtual Event Sales Team, where his team has helped high-ticket coaches, educators, and masterminds generate millions through live and virtual events.

Prior to his business-career pivot, Rudy served in the U.S. Navy as a naval aviator, an experience that instilled in him a mindset of precision, discipline and leadership under pressure.

Since 2015, he has leveraged that foundation to build sales teams and systems for large-scale events—his team credits tens of millions in client revenue from high-ticket offers sold on stage and online.

Rudy is also the host of The High Profit Event Show, a podcast dedicated to the business of events, where he and his guests unpack how to fill rooms, maximize conversions and run events that deliver both impact and profit.

His unique combined background—military discipline + event sales + team leadership—makes him a go-to advisor for speakers, coaches and entrepreneurs who are ready to move from “just showing up” to “selling out” and scaling with purpose.

Website: https://virtualeventsalesteam.com/

Podcast: https://podcasts.apple.com/us/podcast/high-profit-event-show/id1620200026

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast...

Starting over isn’t romantic. It’s reps, risk, and learning to sell. I sit with Steve Larsen—yes, the “Capitalist Pig”—to unpack how he turned 34 product failures and a hard no from his dad into a clear path for building real revenue machines. We talk about the moment you decide to grow, why environments beat willpower, and why “publish” turns you from invisible to followable.

I ask Steve how to move from ideas to income without burning years. He lays out the mindset and the mechanics: sell first, build systems that scale, and publish so people can find you. If you’ve felt stuck in funnels, offers, or lead flow, this one gives you simple steps that work when you’re broke, busy, and done guessing.

Discover:

• Why learning sales early collapses years of trial and error
• How to use environment design to grow faster than willpower
• A simple “sell first” workflow that proves an offer before you build it
• How daily publishing turns expertise into demand
• A repeatable process to recover from failure and keep momentum

About the Guest:

Starting out as a professional sales funnel builder 10 years ago, Steve J Larsen has built a large following of 7 & 8 figure internet entrepreneurs. He's known for his track record of successful internet marketing methods. The most recent is called: Dramatic Demonstrations, a book he's currently co-authoring with Russell Brunson.

Steve is most known for his unique 'Daily LeadFlow Flywheel', a CMO concept he created to automate and double, daily leadflow for 7+ figure internet entrepreneurs. He also created and popularized his brand, The Capitalist Pig, with thousands wearing the swag worldwide.

Website: https://stevejlarsen.com/

Instagram: https://www.instagram.com/stevelarsenhq/

Facebook: https://www.facebook.com/stephenlarsen1

LinkedIn: https://www.linkedin.com/in/larsenstephen

Youtube: https://www.youtube.com/@Steve-J-Larsen

About Jase:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/

https://www.linkedin.com/in/jasesouder/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get...

I sat down with filmmaker and YouTube growth leader Marley Jaxx to unpack how she “magnetizes” attention with disruptive hooks, faith-led conviction, and a daily Content Game that turns posting into simple, repeatable wins. We go deep on playing in your zone of genius, using AI to clean up your raw ideas, and building a brand that feels authentic, not forced.

You’ll hear how Marley shifted from dental hygiene to seven-figure creative work, why obsession beats dabbling, and how partnership and faith shape bold business moves—right down to selling tickets to her wedding to fund impact and spark a new model for experiences. If you want momentum without burning out, this is a blueprint you can start today.

Discover:

• How to magnetize attention — Discover the simple mindset shift Marley uses to turn distraction into engagement.
• The Content Game method — See how daily creative habits can replace pressure with momentum.
• AI as your editor, not your voice — Learn the prompt framework that turns raw thoughts into polished content.
• Move from excellence to genius — Find out what changes when you stop doing what you’re good at and start doing what you’re called to.
• Faith-aligned strategy — Explore how conviction and partnership shape business growth with purpose at the center.

About Marley:

Marley Jaxx is an award-winning filmmaker, YouTube strategist, and CEO of Jaxx Productions, where she helps entrepreneurs turn their stories into movements.

After beginning her career as a dental hygienist, Marley discovered her passion for storytelling and built a brand around helping others use video and content to amplify their message. Her signature systems combine cinematic creativity with proven strategy—showing business leaders how to create content that converts while staying true to their voice and faith.

Today, Marley teaches creators and brands worldwide how to build influence through authenticity, play, and purpose.

https://www.marleyjaxx.com/

About Jase:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/

https://www.linkedin.com/in/jasesouder/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast...

I brought my friend Sean Stewart on To The Promised Land because he embodies what we talk about here—real transformation and the kind of momentum that moves a business forward. We talked about why live, in-room experiences still change people faster than anything else, how we’ve shifted from information to transformation, and why your energy and presence are as critical as your strategy. Sean shared how he designs events that get people out of their heads and into their bodies, and he walked me through a simple way to step into your highest, most resourceful self on demand.

We got practical about revenue too. Sean doubled down on what actually works right now—speaking, joint ventures, consistent outreach, and real follow-up. We swapped notes on building the right team, staying in integrity with the promises you make to yourself, and choosing mentorship that fits your life and values. If you lead workshops, sell from stage, or coach change-makers, this episode shows you how to create experiences that transform people and grow your business with purpose.

Key Takeaways:

• How to design live events that build energy, embodiment, and real transformation.
• A quick “highest-self activation” process you can use to shift from stuck to strong.
• Why momentum spirals matter—and how to move from downward to upward momentum.
• The client-getting stack that still converts: stages, joint ventures, outreach, and follow-up.
• How to align mentorship, team roles, and personal routines so your results compound.

About the Guest:

Sean spent the better part of his 20’s and 30’s filling and rocking any stage I could get himself on (from poetry slams to radio shows, record release parties, freestyle ciphers to concerts at the biggest venues in Los Angles and NYC)… But like most “starving artists”, he thought selling a case of $20 CD’s was “high-ticket” so saying he didn’t have the best money mindset when he started would be a MASSIVE understatement.

That all changed in 2010 when he got trained by Tony Robbins and gained invaluable life and business skillsets that lead him to growing his practice to 26 clients in under 6 months, which was entirely fueled by speaking on stages.

From there Sean went on to help thousands of clients over his now 13 year career, build a thriving community and share stages with the biggest icons in the business and personal growth space. Sean now enjoys his lifestyle-friendly business where he spends 3 days a week on this business and 4 days working on his creative projects, spending time with his two boys, Jaden and Logan and his beautiful wife Mai.

Website: https://rockyourgift.com/

About Jase:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/

https://www.linkedin.com/in/jasesouder/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and...

Great leaders aren’t born—they’re built through faith, service, and intentional action. In this episode of To The Promised Land, Jase Souder sits down with Greg Francis—a leader, coach, podcaster, and founder of Man Maker. From building massive organizations to equipping families to succeed, Greg shares powerful lessons on leadership, legacy, and living with intention.

Greg opens up about his journey in network marketing, creating a podcast with his wife to inspire families, and his passion project helping men step up in every area of life. With a unique mix of humility and wisdom, Greg reveals how leadership is not just about numbers, but about impact, influence, and alignment with values.

If you’ve ever wondered how to lead your family, grow your influence, or step into your calling as a man or leader, this episode is packed with practical insights and heartfelt encouragement.

Key Takeaways:

• The importance of building a family culture of love, connection, and achievement.
• How true leadership goes beyond titles—it’s about service and impact.
• Why empowering men to step up changes families and communities.
• Lessons from building a massive network marketing organization.
• The value of teamwork, humility, and character in leadership.
• How to align your purpose with your daily actions to create lasting legacy.

Learn more about Greg Francis: www.teamredwoods.com/

About Jase:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/

https://www.linkedin.com/in/jasesouder/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you are enjoying the show, please leave us a review on Apple Podcasts.

Why do some businesses feel natural and effortless to interact with—while others feel clunky and frustrating? Dr. Andrea Peer reveals the secret behind designing customer journeys that spark connection, trust, and loyalty.

With over 18 years in UX research and a PhD in Human-Computer Interaction, Andrea shares her Journey Crafting Framework—a proven method to transform how entrepreneurs approach customer engagement. She explains why technology should be treated as a tool, not the solution, and how to integrate both the emotional and functional sides of the customer journey.

From common funnel mistakes to the power of empathy-driven design, Andrea uncovers how ClickFunnels and other platforms can be used flexibly to match your service model. Her insights make it clear that customer experience isn’t just about growth—it’s about building meaningful relationships at every stage.

Key Takeaways:

• The Journey Crafting Framework and how it transforms customer relationships.
• Why entrepreneurs must see technology as a tool, not the solution.
• The balance between personal growth and customer engagement.
• How Andrea bridges the gap between ClickFunnels (and similar platforms) and unique service models.
• The role of research and user experience in scaling a business.
• Practical ways to map your customer’s emotional and functional journey.

About the Guest:

Dr. Andrea Peer is a customer experience strategist, designer, and researcher with a PhD in Human-Computer Interaction and over 18 years in UX research and product design. She is the creator of the Journey Crafting Framework, a human-centered approach that helps entrepreneurs design meaningful customer journeys, and co-founder of Geek Out, a community of ClickFunnels 2.0 power users. As a ClickFunnels ambassador, Andrea empowers business leaders to align technology with empathy-driven design, transforming funnels and memberships into engaging, flexible, and loyalty-building experiences.

Website: https://www.geekoutconnect.com/

About Jase:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000 hours of coaching and 1,000+ presentations under his belt, he equips purpose-driven leaders with the tools to turn their message into a movement.

https://worldclassspeakeracademy.com/

https://www.instagram.com/worldclassspeakeracademy/

https://www.linkedin.com/in/jasesouder/

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a comment in the section below!

Subscribe to the podcast

If you would like to get automatic updates of new podcast episodes, you can follow the podcast on Apple Podcasts or your favorite podcast app.

Leave us an Apple Podcasts review

Ratings and reviews from our listeners are extremely valuable to us and greatly...

Most people over 50 start to slow down—but not Katie Sevenants. After decades as a top performer in network marketing, she now travels the world showing women how to show up powerfully on camera. From mindset to marketing, Katie's mission is clear: help women realize the best chapter of life may just be the next one.

Then I sat down with Dr. Susan Blumberg, a psychologist turned coach with 40 years of experience and a passion for families navigating ADHD, autism, and twice-exceptional kids. We talk about the power of proven methodology, what it takes to create lasting change—and how switching from therapy to coaching gave her more freedom, faster results, and better outcomes for the families she serves.

If you’ve ever felt like it’s too late to pivot, too risky to show up online, or too complicated to package your knowledge into a business—this episode will shift your mindset and show you what’s possible.

Key Takeaways:

• How visualization can transform your confidence and presentation skills—on stage or on camera.
• What “twice exceptional” means and why most schools still don’t know how to support these kids.
• Why methodology matters more than motivation—and how evidence-based programs increase your client results.
• The surprising difference between therapy and coaching—and which one helps people move faster.
• How two women in very different fields built second-act businesses with freedom and purpose.

About the Guests:

Katie Sevenants is a champion for women’s confidence, connection, and visibility—especially for those stepping into their next chapter. As a Confidence & Beauty Mentor, speaker, and coach, she helps women embrace their unique gifts, show up with courage, and create more impact in business and life. With 23 years in the beauty industry and a growing coaching practice, Katie empowers women to be seen, heard, and valued—without needing to change who they are.

She believes true beauty is found in owning your story, supporting one another, and daring to shine—especially when life says it’s “too late.” As a proud mom, adventurous GiGi, and lover of community, Katie brings joy, honesty, and inspiration to every space she’s part of.

Through sisterhood, support, and a little sparkle, Katie reminds us all: confidence isn’t about being perfect—it’s about being powerfully you.

https://themidlifemakeover.com

Dr. Susan Blumberg is a coach, author, wife, and mother with over 40 years of experience as a psychologist. With a background in cognitive behavioral therapy, she now coaches families of teens and young adults—especially those navigating ADHD, autism, and twice-exceptional profiles—to move forward with clarity, structure, and success.

Susan blends decades of clinical expertise with practical, results-driven coaching. She is the co-author of seven books on relationships and parenting, including resources for families with special needs. Whether she’s helping clients improve communication, build executive function skills, or reclaim confidence, Susan’s mission is simple: equip families with tools that actually work.

https://drsusanblumberg.com/

About Jase:

Jase Souder is a nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy. Known for his informal, straight-to-the-point style, Jase helps entrepreneurs become world-class speakers who attract clients, create massive impact, and build thriving coaching businesses. With over 10,000...