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Totally Radvertising Podcast

Totally Radvertising Podcast

Written by: Creatably
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About this listen

 Welcome to the Totally Radvertising Podcast, your backstage pass to the world of creative advertising. Each week, we connect with top industry leaders—founders, CEOs, writers, directors, and innovators from the internet's fastest-growing brands. Discover the bold strategies and groundbreaking ideas that shaped their success, as we break down unforgettable campaigns and dissect what worked (and what didn’t). If you’re passionate about the creative process and curious about the future of advertising, this podcast is your ultimate guide. Join us and stay inspired by the stories behind today’s most impactful ads!Creatably inc. Art Economics Marketing Marketing & Sales
Episodes
  • Designing Products That Market Themselves | Tracy Smith, STM Goods

    Designing Products That Market Themselves | Tracy Smith, STM Goods
    Apr 10 2025
    In this episode of Totally Radvertising, Dallin and Damian sit down with Tracy Smith, Chief Brand Officer at STM Goods, to discuss how innovative product development can serve as a marketing strategy. Tracy shares how STM Goods stands out in the crowded accessories market with their "smarter than most" approach, focusing on engineering solutions that solve genuine customer problems. The conversation explores how product innovation becomes marketing, the importance of designing distinctive brand elements into products themselves, and why marketing should always start at the product level. They also analyze a GMC Hummer EV commercial, discussing what makes advertising effective across different platforms and how to balance creative vision with market performance.

    2:21 GMC Hummer EV commercial analysis
    13:41 Brand differentiation strategies for EV marketing
    25:55 "Smarter Than Most" - STM Goods' product philosophy
    28:30 Product innovation as marketing strategy
    33:18 Designing marketing into your product
    42:08 The value of "breadcrumbs" on your product
    48:31 Testing ideas with your audience vs. Apple's approach

    "The best marketing always starts at product. So if your product doesn't have marketing built into it from the beginning, your marketers are going to have to really do a lot of lift." 31:50
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    56 mins
  • Building a Performance Brand with Creative Vision | Ben Perkins, &Collar

    Building a Performance Brand with Creative Vision | Ben Perkins, &Collar
    Mar 28 2025
    On this episode of Totally Radvertising, Damian and Dale sit down with Ben Perkins, founder of &Collar, who transformed dress shirts with performance fabric technology. Ben shares his entrepreneurial journey from a $300K company to over $50 million in revenue, discussing how creative marketing played a crucial role in that growth. They analyze advertising strategies from UGC to high-production commercials, and why some creative assets are still performing five years later. The conversation explores how &Collar navigated the challenges of COVID when dress shirts weren't in demand, the brand's discovery that 45% of purchasers are women despite the product being for men, and what makes creative content truly scalable. Whether you're a founder trying to find your brand voice or a marketer looking to make long-lasting creative assets, this episode offers valuable insights on building a distinctive brand.

    0:52 Ladder coaching ad critique
    13:18 Ben's entrepreneurial beginnings
    20:01 The role of creative in brand growth
    22:59 From $300K to millions during COVID
    24:51 UGC vs high-production content
    29:18 What makes creative content scale

    "The most valuable space you can buy is living rent free in people's heads. And enough that it got us to talk about it and it did more than the average ad, and I think that's awesome." 12:27

    https://andcollar.com/
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    34 mins
  • Smart Bets in Performance Marketing | Zack Litwack, Fourth Quarter

    Smart Bets in Performance Marketing | Zack Litwack, Fourth Quarter
    Mar 20 2025
    On this episode of the Totally Radvertising Podcast, Damian and Dale are joined by Zack Litwack, founder of Fourth Quarter. Zack shares insights from his unique business model of investing in promising startups while driving their growth through data-driven performance marketing. The conversation explores how Fourth Quarter uses their "high tempo testing" methodology and ICE (impact, confidence, ease) scoring framework to prioritize marketing experiments for maximum ROI. They discuss the balance between creative impact and testing efficiency, the power of memorable jingles, and why YouTube is increasingly outperforming Meta platforms. Whether you're an early-stage founder looking for growth signals or a marketer trying to balance experimentation with big creative swings, this episode delivers actionable insights from the frontlines of startup marketing.

    6:07 The power of jingles in marketing
    18:58 Fourth Quarter's unique model
    21:40 High tempo testing methodology
    25:30 The ICE scoring framework
    33:10 YouTube vs Meta platform performance
    44:45 Exploring new marketing channels

    "Marketers today have to be part artist and part scientist."

    https://fourthquarter.com/
    https://www.creatably.com/
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    49 mins
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