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Trademarks Made Easy

Trademarks Made Easy

Written by: Suzan Hixon
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 How do I create a strong trademark for my product and services? How do I differentiate myself from the competition? Can I actually make "competition" irrelevant with my brand? What are some of the other legal issues entrepreneurs face? How can businesses grow value in their brand names, and monetize their assets? These are just some of the big questions that leading trademark attorney, Suzi Hixon, Esq., digs into on the Trademarks Made Easy Podcast. In addition to trademark creation step-by-step guides, episodes discuss case studies of what to do and ~ sometimes even more importantly ~ what NOT to do, when creating a brand name for products and services. Suzi's niche is getting into the trademark selection trenches with you. While selecting a solid product is important when selling on Amazon and other eCommerce platforms, Suzi wants online sellers to not gloss over the critical brand name creation element. Thinking about getting into private label selling? Want to create a trademark that is distinctive, viable, and legally enforceable? Want to mitigate the risks of receiving the dreaded cease & desist letter? Discover why thousands of entrepreneurs turn to Suzi to help them create amazing brand names that last well beyond the life of tangible products. While garlic presses rust away in kitchen cabinets, a strong brand name can last forever. Learn how to monetize trademarks and strengthen them over time so that they can become a strong asset for your and your business. Suzi's guidance can help you generate more profits for your private label business...profits that can go well beyond selling fidget spinners! Remember, the information provided in the Trademarks Made Easy podcast should not be construed as legal advice. It’s for informational and entertainment purposes only! It should not be considered a substitute for legal advice! Also, I’m not your attorney. You should engage with an attorney to discuss your specific legal issues. And finally, while I’ve taken precautions to ensure that the content of my podcast is current and accurate, errors can occur and thankfully, like us, the laws are ever-evolving.Suzan Hixon Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Strategic Pricing With Paulina Masson - TME 37

    Strategic Pricing With Paulina Masson - TME 37
    Nov 22 2019

    Paulina Masson is a “Numbers girl” who used her love of statistics and background in coding to create her own tool to improve her Amazon selling. When her brother, friends and family started begging her to use it too, she realized she had a whole new business on her hands. Now, Shopkeeper.com helps countless Amazon sellers maximize their profit and get back to business instead of crunching numbers.

    In this 2nd part of our interview with Paulina, she shares some practical experience in pricing as well as her info on how she uses software to aid in her research and keep her business and sales growing.

    Find more about Shopkeeper here: https://shopkeeper.com and use the code STINGRAY180 in the chat box to get a SIX MONTH FREE TRIAL!

    Click that SUBSCRIBE button, so that you never miss an episode of the show.

    Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://www.TrademarkQuickstart.com/

    Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/
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    25 mins
  • Pricing Psychology With Paulina Masson - TME 36

    Pricing Psychology With Paulina Masson - TME 36
    Nov 15 2019

    Paulina Masson is a “Numbers girl” who used her love of statistics and background in coding to create her own tool to improve her Amazon selling. When her brother, friends and family started begging her to use it too, she realized she had a whole new business on her hands. Now, Shopkeeper.com helps countless Amazon sellers maximize their profit and get back to business instead of crunching numbers.

    In this first part of our interview with Paulina, she shares the psychology of pricing as well as her own tactics that have led to a thriving business and growing sales.

    Find more about Shopkeeper here: https://shopkeeper.com

    And don’t forget to click that SUBSCRIBE button, so that you never miss an episode.

    Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://www.TrademarkQuickstart.com/

    Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/
    Show More Show Less
    45 mins
  • The Not So Scary Truth about Phantom Trademarks - TME 35

    The Not So Scary Truth about Phantom Trademarks - TME 35
    Nov 1 2019

    Phantom Trademarks don’t have to be a scary concept. In fact, they’re a prime opportunity when properly used. Suzi Hixon lays out the possibilities and pitfalls in this solo episode. Don’t miss out on this great info, and please share with anyone you think who benefit from this information.

    And don’t forget to click that SUBSCRIBE button, so that you never miss an episode.

    Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://www.TrademarkQuickstart.com/

    Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/
    Show More Show Less
    13 mins
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