• Strategic Pricing With Paulina Masson - TME 37
    Nov 22 2019

    Paulina Masson is a “Numbers girl” who used her love of statistics and background in coding to create her own tool to improve her Amazon selling. When her brother, friends and family started begging her to use it too, she realized she had a whole new business on her hands. Now, Shopkeeper.com helps countless Amazon sellers maximize their profit and get back to business instead of crunching numbers.

    In this 2nd part of our interview with Paulina, she shares some practical experience in pricing as well as her info on how she uses software to aid in her research and keep her business and sales growing.

    Find more about Shopkeeper here: https://shopkeeper.com and use the code STINGRAY180 in the chat box to get a SIX MONTH FREE TRIAL!

    Click that SUBSCRIBE button, so that you never miss an episode of the show.

    Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://www.TrademarkQuickstart.com/

    Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/

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    25 mins
  • Pricing Psychology With Paulina Masson - TME 36
    Nov 15 2019

    Paulina Masson is a “Numbers girl” who used her love of statistics and background in coding to create her own tool to improve her Amazon selling. When her brother, friends and family started begging her to use it too, she realized she had a whole new business on her hands. Now, Shopkeeper.com helps countless Amazon sellers maximize their profit and get back to business instead of crunching numbers.

    In this first part of our interview with Paulina, she shares the psychology of pricing as well as her own tactics that have led to a thriving business and growing sales.

    Find more about Shopkeeper here: https://shopkeeper.com

    And don’t forget to click that SUBSCRIBE button, so that you never miss an episode.

    Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://www.TrademarkQuickstart.com/

    Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/

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    45 mins
  • The Not So Scary Truth about Phantom Trademarks - TME 35
    Nov 1 2019

    Phantom Trademarks don’t have to be a scary concept. In fact, they’re a prime opportunity when properly used. Suzi Hixon lays out the possibilities and pitfalls in this solo episode. Don’t miss out on this great info, and please share with anyone you think who benefit from this information.

    And don’t forget to click that SUBSCRIBE button, so that you never miss an episode.

    Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://www.TrademarkQuickstart.com/

    Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/

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    13 mins
  • The USPTO and the Marijuana Industry are NOT Buds! - TME034
    Oct 25 2019

    In this chock-full Q&A episode, Suzi Hixon gives you an overview of the relatively new American hemp market, and how your CBD brand can and can’t use trademark protection currently.

    We also learn about the new tighter watch on products listed in applications and how we can preemptively protect our brands from audit by the USPTO.

    Please share with anyone you think who benefit from this information.

    And don’t forget to click that SUBSCRIBE button, so that you never miss an episode.

    Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://www.TrademarkQuickstart.com/

    Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/

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    25 mins
  • What Should You Name Your Podcast Should You Protect the Trademark by Filing with the USPTO - TME033
    Oct 18 2019

    Suzi Hixon spent this years International Podcast Day on TV, talking about her own podcast journey and how she uses her show in her business. That led her to this episode, where not only does she give you some behind the scenes on her own process, but lots of actionable advice on how to start your own show, as well as how and if to protect that show through trademark.

    Even for those of you not looking to start your own podcast, Suzi brings a buffet of information on topics relating to your private Label business. Don’t miss out!

    Please share with anyone you think who benefit from this information.

    And don’t forget to click that SUBSCRIBE button, so that you never miss an episode.

    Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://www.TrademarkQuickstart.com/

    Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/

     

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    28 mins
  • E-commerce and Copyright Law with Rachel Santarlas Part 2 - TME032
    Oct 11 2019

    While the layperson may easily confuse copyright and trademark, a business owner can't afford to! Suzi Hixon is an expert in Trademark, but knows when to bring in a different voice to highlight an area out of that expertise. Rachel Sanarias has been a friend and colleague of Suzi's for years and there is no better guest expert to discuss the importance and application of Copyright law for Private Label businesses and brands.

    Rachel had so much to offer, in fact, that we had to break this episode into two. In this second half of their discussion, Rachel helps us

    Key takeaways: Attribution is not permission! "I didn't know!" is not a defense! Register copyrights sooner rather than later!

    Learn more about Rachel: www.SantarlasLaw.com www.Copyright.gov https://www.linkedin.com/in/rachel-santarlas-7a950711 https://www.facebook.com/Santarlas-Law-LLC-439421243129424/

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    41 mins
  • E-commerce and Copyright Law with Rachel Santarlas - TME031
    Oct 4 2019

    While the layperson may easily confuse copyright and trademark, a business owner can't afford to! Suzi Hixon is an expert in Trademark, but knows when to bring in a different voice to highlight an area out of that expertise. Rachel Santarlas has been a friend and colleague of Suzi's for years and there is no better guest expert to discuss the importance and application of Copyright law for Private Label businesses and brands. Rachel had so much to offer, in fact, that we had to break this episode into two. Make sure you subscribe to the show so you won't miss a single minute! Key takeaways: Attribution is not permission! "I didn't know!" is not a defense! Register copyrights sooner rather than later!

     

    Learn more about Rachel: www.SantarlasLaw.com www.Copyright.gov https://www.linkedin.com/in/rachel-santarlas-7a950711 https://www.facebook.com/Santarlas-Law-LLC-439421243129424/

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    35 mins
  • Three Tips for Trademark Creation Brainstorming! - TME030
    Sep 27 2019

    Before filing, before profiting, before you build a mountain of devoted brand customers and fans, you have to find the right name.

    Brainstorming is one of the most powerful tools for trademark creation, whether you work alone with a cup of coffee or bottle of wine, or bring in a whole creative team to help you through the process.

    Suzi Hixon, the Private Label Lawyer, brings you three great tips to ensure that your next trademark brainstorming session is a success.

    Please share with anyone you think who benefit from this information. Also, if you are a totally rad brand owner yourself, and would love to be featured as a “Trademark Trailblazer,” either on my YouTube Channel or Trademarks Made Easy Podcast, I would love to talk! {See below for the Trademarks Made Easy Podcast Interview Application form.}

    And don’t forget to click that SUBSCRIBE button, so that you never miss an episode.

    Take advantage of Suzi’s FREE Trademark Trailblazer QuickStart Bundle to QuickStart your next brainstorming session : http://www.TrademarkQuickstart.com/

    Trademark Trailblazer ~ The Brand Name Selection Blueprint: http://www.TrademarkTrailblazer.com/

    My Rad Website: https://www.theprivatelabellawyer.com/

    Apply to Work With Me: https://www.theprivatelabellawyer.com...

    ~Let's Get Social!~ Instagram: https://www.instagram.com/suzihixon/ Facebook: https://www.facebook.com/ThePrivateLa... LinkedIn: https://www.linkedin.com/in/suzihixon Trademarks Made Easy Podcast: https://www.theprivatelabellawyer.com... Twitter: https://twitter.com/privatelabellaw

    ~Let's Collaborate!~

    Trademarks Made Easy Podcast Interview Application: https://forms.gle/jLS8VuXrE7MwCZ349

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    12 mins