You’re probably testing the wrong thing—and it’s killing your conversions.

Perry and Emma dive deep into the future of conversion rate optimization in this no-fluff, fast-paced episode. From AI-powered landing page testing to hyper-personalized email automation, they unpack the three biggest needle-movers for 2026. You’ll hear why testing’s more expensive than you think, how to optimize for bots and humans, and why email “booby time” matters more than timing your upsells.

We cover:

1. Why CRO in 2026 must serve both humans and AI
2. How to stack tests across four funnel stages (traffic, lander, order, follow-up)
3. The mistake 99% make with multivariate testing—and how to avoid it
4. Behavioral pacing: triggering emails based on live engagement
5. The power of hyper-personalized funnels that stalk (uh, research) your leads

Timestamps:

1. (0:00) Milking the cow vs chasing shiny objects
2. (1:12) CRO in 2026: What’s changed, what hasn’t
3. (2:44) AI is now the gatekeeper—how that changes everything
4. (4:21) Real-life example: AI as your personal shopper
5. (6:05) Dual-optimization: Serving bots and humans
6. (7:58) Why testing fails—and why you should still do it
7. (9:37) Split vs multivariate testing: Perry vs Julian Reyes
8. (11:10) Stacking tests: One big swing per funnel stage
9. (13:02) Email test that grew revenue 300% overnight
10. (14:44) AI as your CRO analyst: test smarter, faster
11. (16:21) Overlooked test areas: order forms, follow-ups, merchant accounts
12. (18:09) Email velocity: behavioral pacing explained
13. (20:17) Personalization at scale: creepy-smart funnel logic
14. (22:00) Compound gains from small funnel tweaks
15. (23:12) Perry’s high school dropout flex + final CTA

👉 Grab the free companion tools inside the Tool Cage:

https://trainwreckshow.com/companion-tools-optin/

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind -

Everyone’s broke—or are they? The biggest marketing names are quietly stacking millions while others complain the market’s dead. What gives?

Perry & Emma takes you on a no-fluff dive into the real 2026 marketing landscape. In this episode, Perry drops his top 5 predictions for what’s working, what’s outdated, and what’ll leave your business wrecked if you don’t pivot now. From ugly influencers and AI backlash to WhatsApp sales funnels, the duo dissects why most marketers are missing the mark—and how to play the game like it’s actually played today.

We cover:

1. Why human branding beats AI avatars (for now)
2. The power of short-form video to build hot lists & retarget
3. Value-first funnels that print money without a pitch
4. How DMs are closing multi-million dollar deals
5. The Octopus Follow-Up method that outperforms email alone

Timestamps:

1. (0:00) Welcome back + why 2026 is a marketing reset
2. (1:45) The trust crisis online and what that means for sales
3. (4:02) Human branding vs AI avatars: who wins in 2026?
4. (7:18) Can avatars work for founders who hate the camera?
5. (9:35) Why short-form video is your new funnel front-end
6. (12:10) Retargeting warm traffic using video view data
7. (14:45) The rise of value-first funnels (and how to use them)
8. (17:30) DM sales: why it’s beating click-to-buy in high ticket
9. (20:00) WhatsApp: Meta’s secret weapon for 2026 marketing
10. (22:15) Perry’s “Octopus Follow-Up” and multi-channel campaigns
11. (24:30) Final thoughts: The 2026 great separation is here

Grab the free companion tools inside the Tool Cage

👉 https://trainwreckshow.com/companion-tools-optin/

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com

Join the Ignite Mastermind - https://ignitemastermind.org

Workshops, GPTs,...

Train Wreck kicks off its very first episode by dropping a clarity bomb on every entrepreneur thinking about launching, pivoting, or scaling in 2026. This isn’t fluffy resolution talk—Perry and Emma lay out the five most important questions every founder needs to ask before building (or rebuilding) their business this year. Whether you’re a startup dreamer, a burned-out operator, or a big-dream thinker plotting your exit, this episode gives you a tactical foundation to stop spinning your wheels and start building real momentum.

We cover:

1. Why your business needs a mission that isn’t just "make money"
2. How to build customer avatars that actually convert
3. The one emotional need your brand must fulfill
4. Why 2026 is not the year to sell “to everyone”
5. How Tiger Woods and mail-order brides both relate to market strategy
6. How to map your business future—whether it’s growth or exit
7. The “Breaking Point” method to reboot a business from scratch

Timestamps:

1. (0:00) Welcome to the Train Wreck Show
2. (1:10) Why we were texting on Christmas like work-addicted weirdos
3. (2:55) Five key questions to reset or start a business in 2026
4. (4:12) Question #1: What’s your mission (that isn’t revenue)?
5. (8:47) Emotional vs. logical needs (and why Dyson crushes Walmart)
6. (10:19) Question #2: Who’s your actual customer?
7. (13:15) How to find the “soft belly” of your market
8. (15:21) Question #3 & #4: What value do they want? Why choose YOU?
9. (17:35) The ultimate goal: becoming the only solution in your niche
10. (18:50) Question #5: What’s your future—and why your team needs to know it

Grab the free companion tools inside the Tool Cage →

👉 trainwreckshow.com/companion-tools-optin

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com

Join the Ignite Mastermind -