Transforming Medical Communications cover art

Transforming Medical Communications

Transforming Medical Communications

Written by: MedComms Experts
Listen for free

About this listen

 Medical Affairs and Communications need to catch-up. The field is being left in the dust by the cutting edge methods and practices in other industries. We’re going to change that. On Transforming Medical Communications we talk to the biggest and brightest names in medical affairs to find out what they’re doing to push our industry forwards and build for the future. If you’re looking for actionable insights into cutting edge developments in the world of medical communications, hit subscribe and watch out for future episodes.Copyrights © 2024 All Rights Reserved by MedComms Experts Biological Sciences Economics Science
Episodes
  • Insight Drop: How XR and Storytelling Are Rewriting Medical Education

    Insight Drop: How XR and Storytelling Are Rewriting Medical Education
    Aug 12 2025
    Medical Communications isn’t about clarity, it’s about impact. In the latest episode of Transforming Medical Communications, host Wesley Portegies sits down with Sabrina Guigan, Medical Communications expert, to explore how extended reality (XR) and multisensory engagement can turn traditional congress booths into high-impact educational experiences that stand out, deepen clinical understanding, and drive measurable outcomes.
    Show More Show Less
    35 mins
  • Beyond Impact Factor: How Pfizer Measures Real-World Engagement

    Beyond Impact Factor: How Pfizer Measures Real-World Engagement
    Jul 29 2025
    In this episode of Transforming Medical Communications, Wesley Portegies is joined by MedComms strategist, J.R. Meloro, to discuss why mastering smarter metrics is no longer optional for Medical Affairs leaders; it’s a necessity. Learn how to move beyond outdated metrics and implement smarter, more meaningful measurement strategies. Metrics should be your roadmap to better decisions, but only if you know how to use them effectively. The future of Medical Affairs depends on how well you track and act on data; those who don’t evolve will fall behind.
    Show More Show Less
    36 mins
  • Insight Drop: Strategic Thinking Over Execution: Redefining Agency Value in MedComms

    Insight Drop: Strategic Thinking Over Execution: Redefining Agency Value in MedComms
    Jul 8 2025
    In this solo episode of Transforming Medical Communications, host Wesley Portegies draws from the 2025 State of MedComms survey to explore what pharma teams truly want from their agency partners. And the answer isn’t more slide decks. It’s strategy. Wesley breaks down the five capabilities that Medical Affairs leaders expect from modern agencies, ranging from scientific depth to digital fluency, and explains why empathy, insight, and operational awareness are just as important as technical skill. He also shares a practical example that reveals the difference between a transactional vendor and a true thought partner, and offers clear steps to activate more strategic collaboration.
    Show More Show Less
    13 mins
No reviews yet