Episodes

  • Innovation vs. Compliance: The Real Way to Make It Work

    Innovation vs. Compliance: The Real Way to Make It Work
    Apr 1 2026
    Innovation in Medical Communications often hits the same wall: legal and compliance. But what if that wall is just a misunderstood part of the process? In this episode of Transforming Medical Communications, Wesley Portegies is joined by Guy Atchison and Janna Crabb of MedComms Experts to discuss how high-performing teams are successfully navigating compliance while still pushing boundaries.
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    16 mins
  • From Event to Strategy: Making Congresses More Impactful

    From Event to Strategy: Making Congresses More Impactful
    Mar 10 2026
    Conferences are often treated like isolated deadlines: build the booth, deliver the poster, survive the week, move on. But what if congresses were designed as strategic engines for prelaunch readiness, scientific alignment, and long-term HCP engagement? In this episode of Transforming Medical Communications, Wesley Portegies is joined by Mathura Shanmugasundaram, the Director of Global Medical Communications and Medical Affairs for Neuroscience at Takeda, to discuss what a high-impact congress strategy actually looks like.
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    32 mins
  • How to Build a Therapeutic Area Narrative That Works

    How to Build a Therapeutic Area Narrative That Works
    Feb 24 2026
    What is one of the most unprecedented challenges pharma companies face today? Capturing HCP’s attention in under a minute. This challenge has given rise to a critical yet often overlooked strategic tool: the therapeutic area narrative. In this episode of Transforming Medical Communications, Wesley Portegies is joined by the Director of Scientific Communications and Content at Astellas Pharma, Sean Sheffler-Collins, to explore how cohesive therapeutic area narratives can elevate pipeline visibility, foster collaboration, and build trust across stakeholders.
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    31 mins
  • From Silos to Strategy: Rethinking Medical-Commercial Alignment

    From Silos to Strategy: Rethinking Medical-Commercial Alignment
    Feb 10 2026
    For decades, medical and commercial teams in pharma operated in strict silos. But that model is quietly breaking down. In this episode of Transforming Medical Communications, Wesley Portegies is joined by Lynsey Clarke, President, Client Partnerships North America, to discuss how the relationship between medical and commercial functions has evolved and where the real opportunities for alignment now lie.
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    13 mins
  • Building a Medical Affairs Powerhouse Without a Big Pharma Budget

    Building a Medical Affairs Powerhouse Without a Big Pharma Budget
    Jan 27 2026
    Medical Affairs teams face increasing pressure to deliver greater impact with limited resources. As HCPs increasingly consume information through digital channels and abbreviated formats, traditional Medical Communications approaches often fall short. But what if the solution isn’t doing more, but doing less, more strategically? In this episode of Transforming Medical Communications, Wesley Portegies is joined by Georgea Pasedis, Vice President, Medical Affairs at Tarsus Pharmaceuticals, Inc., to explore building effective Medical Communications functions with limited resources.
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    40 mins
  • How to Humanize Clinical Data: The "Listen First" Strategy

    How to Humanize Clinical Data: The "Listen First" Strategy
    Jan 13 2026
    How do you turn complex clinical data into actionable insight for HCPs? In this episode of Transforming Medical Communications, Wesley Portegies is joined by Daniela van Eickels, Senior Vice President and Head of Medical Affairs at Kyowa Kirin, to share why great data isn’t enough, how pharma can better listen before it talks, and what it takes to truly humanize Medical Communication.
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    38 mins
  • Best of 2025: The MedComms Strategies That Moved the Needle

    Best of 2025: The MedComms Strategies That Moved the Needle
    Dec 17 2025
    In this Best of the Year episode of Transforming Medical Communications, Wesley Portegies brings insights from some of the leading voices in Medical Communications to unpack the most pressing shifts shaping how HCPs consume scientific information today, featuring Simon Priou of bioMérieux, Kimberly Eskridge-Rose of Travere Therapeutics, Janet Davies of UCB, Erin Reineke of Sanofi, Matthew Krzywosz of Astellas Pharma, and Nishal Patel of Pfizer.
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    34 mins
  • Mind the Gap: How to go viral in the HCP Community with Raj Patel

    Mind the Gap: How to go viral in the HCP Community with Raj Patel
    Dec 9 2025
    In Medical Communications, we’ve long operated under the assumption that scientific data naturally trickles down from academic thought leaders to the wider HCP community. However, this traditional model is failing to meet the needs of modern healthcare practitioners. In this episode of Transforming Medical Communications, Wesley Portegies is joined by Director of Worldwide Medical Oncology in Medical Communications at Bristol Myers Squibb , Raj Patel, to discuss innovative strategies for reaching community oncologists with scientific data through non-traditional channels and digital platforms. We’ll talk about: How to leverage non-peer-reviewed platforms to exponentially increase scientific content reach Why community HCPs consume scientific content differently from academic physicians A framework to leverage medical news websites while maintaining compliance How to optimize the journal selection strategy to increase content accessibility for community physicians The three-step approach to identify and engage with platforms where community HCPs already consume content
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    30 mins