Episodes

  • Insight Drop: How XR and Storytelling Are Rewriting Medical Education

    Insight Drop: How XR and Storytelling Are Rewriting Medical Education
    Aug 12 2025
    Medical Communications isn’t about clarity, it’s about impact. In the latest episode of Transforming Medical Communications, host Wesley Portegies sits down with Sabrina Guigan, Medical Communications expert, to explore how extended reality (XR) and multisensory engagement can turn traditional congress booths into high-impact educational experiences that stand out, deepen clinical understanding, and drive measurable outcomes.
    Show More Show Less
    35 mins
  • Beyond Impact Factor: How Pfizer Measures Real-World Engagement

    Beyond Impact Factor: How Pfizer Measures Real-World Engagement
    Jul 29 2025
    In this episode of Transforming Medical Communications, Wesley Portegies is joined by MedComms strategist, J.R. Meloro, to discuss why mastering smarter metrics is no longer optional for Medical Affairs leaders; it’s a necessity. Learn how to move beyond outdated metrics and implement smarter, more meaningful measurement strategies. Metrics should be your roadmap to better decisions, but only if you know how to use them effectively. The future of Medical Affairs depends on how well you track and act on data; those who don’t evolve will fall behind.
    Show More Show Less
    36 mins
  • Insight Drop: Strategic Thinking Over Execution: Redefining Agency Value in MedComms

    Insight Drop: Strategic Thinking Over Execution: Redefining Agency Value in MedComms
    Jul 8 2025
    In this solo episode of Transforming Medical Communications, host Wesley Portegies draws from the 2025 State of MedComms survey to explore what pharma teams truly want from their agency partners. And the answer isn’t more slide decks. It’s strategy. Wesley breaks down the five capabilities that Medical Affairs leaders expect from modern agencies, ranging from scientific depth to digital fluency, and explains why empathy, insight, and operational awareness are just as important as technical skill. He also shares a practical example that reveals the difference between a transactional vendor and a true thought partner, and offers clear steps to activate more strategic collaboration.
    Show More Show Less
    13 mins
  • Insight Drop: The 3 Trends Shaping MedComms in 2025

    Insight Drop: The 3 Trends Shaping MedComms in 2025
    Jun 24 2025
    MedComms is overdue for a reboot. Static PDFs. Oversized decks. Siloed teams. No feedback loops. These outdated practices are slowing teams down and wasting valuable resources. In this episode of Transforming Medical Communications, Wesley Portegies shares bold insights from the State of Medical Communications 2025 survey and breaks down three urgent trends that pharma leaders can’t afford to ignore. From dismantling silos to killing the static PDF once and for all, this episode offers a practical roadmap to modernize how Medical Affairs teams create, deliver, and measure content.
    Show More Show Less
    16 mins
  • Medical Affairs Is Winning on Social—Here’s How

    Medical Affairs Is Winning on Social—Here’s How
    Jun 10 2025
    Medical Affairs is evolving, but are we evolving with it? In this episode of Transforming Medical Communications, host Wesley Portegies sits down with Kimberly Eskridge-Rose, a pioneering voice in digital transformation for Medical Affairs. Together, they discuss what it takes to move from cautious experimentation to a scalable and cross-functional social media strategy.
    Show More Show Less
    43 mins
  • Why Great Content Still Falls Flat: The Global-to-Local Disconnect

    Why Great Content Still Falls Flat: The Global-to-Local Disconnect
    May 27 2025
    There’s a silent gap in Medical Communications—and it’s not about effort, it’s about alignment. In this episode of Transforming Medical Communications, host Wesley Portegies is joined by Simon Priou, an experienced global content leader, to unpack the persistent challenges between Global, Regional, and Local teams.
    Show More Show Less
    35 mins
  • Insight Drop – AI Fluency: The 2025 Leadership Skill Medical Affairs Can’t Ignore

    Insight Drop – AI Fluency: The 2025 Leadership Skill Medical Affairs Can’t Ignore
    May 13 2025
    In Medical Communications, survival isn’t about using AI; it’s about mastering it. In this episode of Transforming Medical Communications, Wesley Portegies is joined by AI strategist Subir Roy to discuss why mastering AI is no longer optional for leaders in Medical Affairs; it’s a competitive necessity. Learn how to eliminate inefficient processes, spot AI "hallucinations," and leverage human expertise to make smarter, faster decisions. AI can save you hours every day, but only if you know how to use it. The future belongs to those who harness AI as a strategic asset; those who don’t risk being left behind. This is your wake-up call: Master AI or risk becoming irrelevant.
    Show More Show Less
    24 mins
  • Insight Drop: Digital Engagement Is Broken - Here’s How Medical Affairs Can Fix It

    Insight Drop: Digital Engagement Is Broken - Here’s How Medical Affairs Can Fix It
    Apr 29 2025
    Digital engagement in Medical Affairs is broken, and you know it. You’ve got channels that don’t connect, metrics that don’t matter, and “innovations” that die in MLR review. It’s not your fault. But it is fixable. In this episode of Transforming Medical Communications, Wesley Portegies is joined by digital strategist Alessandra Richardson to unpack the broken realities of digital engagement and how to build tools that actually work. This isn’t about adding more platforms. It’s about connecting the right ones, co-creating with the people you serve, and aligning teams from field to MLR to create measurable, meaningful impact. If you’re tired of spinning in digital circles, this is your reset.
    Show More Show Less
    15 mins